Brand page · Personal Care · United Kingdom
Jo Malone London: 392k visits a month, 721 active Meta ads.
Jo Malone London — Jo Malone London is a British fragrance and lifestyle house that sells luxury fragrances, candles, home scents, and bath & body essentials. In September 2026 jomalone.co.uk drew an estimated 392k visits, up 16% on the month before. It ranks #32 of 8,226 Personal Care brands in United Kingdom and holds a 2.2 Trustpilot rating over 273 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Jo Malone London is a British fragrance and lifestyle house that sells luxury fragrances, candles, home scents, and bath & body essentials.
01 · Traffic
How much traffic Jo Malone London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jo Malone London drew an estimated 392k visits in September 2026, up 16% on the month before and up 5% over three months.
- Worldwide#30,253of 4.5m sites · Top 1%
- In United Kingdom#1,453of 192k sites · Top 1%
- Personal Care, worldwide#1,236of 215,119 brands · Top 1%
- Personal Care, United Kingdom#32of 8,226 brands · Top 1%
392k
estimated visits in September
1 mo ▲ +16.0%4 mo ▲ +4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jo Malone London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jo Malone London holds 2.2 out of 5 on Trustpilot over 273 reviews, 54 of them in the last twelve months: 23% of customers give five stars and 67% one star. That volume places Jo Malone London in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jo Malone London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Jo Malone London's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Jo Malone London in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Jo Malone London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jo Malone London runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Sepette Hediyeleri Keşfedin!Jo Malone London7 Oct 2026image
Fetching New Grooming EssentialsJo Malone London7 Oct 2026video
Discover The Scents Of The SeasonJo Malone London7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wavemaker Limitedverified
Text ad21 Oct 2026Wavemaker Limitedverified
Text ad21 Oct 2026Wavemaker Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jo Malone London.
The creators who tag @jomalonelondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jomalonelondon on Instagram, led by Laura | Content creator - UGC (73.6k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura | Content creator - UGC@hellobeautyloves · 🇬🇧 GB | Beauty cosmetics skincare Creator | 73.6k | 1.3% | 8 | Tagged @jomalonelondon |
06 · Competitors according to Gravity
Who Jo Malone London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jo Malone London among Personal Care brands in United Kingdom. The closest is diptyqueparis.com, then moltonbrown.co.uk, fredericmalle.eu, Goldfield and Banks Australia, ROJA, ateliercologne.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| diptyqueparis.comdiptyqueparis.com | |||||||
| moltonbrown.co.ukmoltonbrown.co.uk | |||||||
| fredericmalle.eufredericmalle.eu | |||||||
| Goldfield and Banks Australiagoldfieldandbanks.com | |||||||
| ROJArojalondon.com | |||||||
| ateliercologne.comateliercologne.com |
07 · Company
The company behind Jo Malone London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jo Malone London is a company based in United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in December 1996. It employs about 1,408 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1994, per LinkedIn
- Domain registered
- 18 Dec 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,408 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jomalone.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jo Malone London
What people ask Google about Jo Malone London.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jo Malone London a legit company?
According to Gravity by Benchr, Jo Malone London is a brand based in United Kingdom: its website has existed since December 1996, its Trustpilot profile is claimed by the brand, it employs 1,408 people on LinkedIn, it has 2,589,183 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Jo Malone London reviews
Customers rate Jo Malone London 2.2 out of 5 on Trustpilot over 273 reviews, 54 of them in the last twelve months: 23% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Jo Malone London sell?
Jo Malone London is a British fragrance and lifestyle house that sells luxury fragrances, candles, home scents, and bath & body essentials. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Jo Malone London have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jo Malone London advertises on Facebook and Instagram and on Google, where its offers often run. Check jomalone.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Jo Malone London?
Gravity by Benchr records a company based in United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in 1996, with 1,408 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Jo Malone London doing well?
Yes. Gravity by Benchr estimates about 392,400 visits to jomalone.co.uk in September 2026, up 16% in a month and up 5% over three months. Jo Malone London ranks #32 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Jo Malone London spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jo Malone London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Jo Malone London ranks #32 of 8,226 by estimated traffic. Its closest competitors on the same market are diptyqueparis.com, moltonbrown.co.uk, fredericmalle.eu, Goldfield and Banks Australia and ROJA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jo Malone London.