Brand page · Shoes
Naturalizer: 2.2M visits a month, 135 active Meta ads.
Naturalizer — Naturalizer is a Canadian shoe retailer that designs shoes specifically to the contours of a woman's foot, focusing on comfort and fit. In September 2026 naturalizer.com drew an estimated 2.2M visits, up 44% on the month before. It ranks #15 of 6,771 Shoes brands and holds a 1.4 Trustpilot rating over 78 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Naturalizer is a Canadian shoe retailer that designs shoes specifically to the contours of a woman's foot, focusing on comfort and fit.
01 · Traffic
How much traffic Naturalizer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Naturalizer drew an estimated 2.2M visits in September 2026, up 44% on the month before and up 70% over three months.
- Worldwide#10,421of 4.5M sites · Top 1%
- In United States#3,473of 1.2M sites · Top 1%
- Shoes, worldwide#97of 46,962 brands · Top 1%
- Shoes, United States#15of 6,771 brands · Top 1%
2.2M
estimated visits in September
1 mo ▲ +44.2%4 mo ▲ +70.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Naturalizer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Naturalizer holds 1.4 out of 5 on Trustpilot over 78 reviews, 21 of them in the last twelve months: 6% of customers give five stars and 87% one star. That volume places Naturalizer in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Factory Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Naturalizer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Naturalizer's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Naturalizer in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Naturalizer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Naturalizer runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
BLONDO BOOT SEASONNaturalizer13 Oct 2026image
BLONDO BOOT SEASONNaturalizer13 Oct 2026image
COMMON ACE COLLAB SNEAKNaturalizer13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Caleres, Incverified
Text ad19 Oct 2026Caleres, Incverified
Text ad19 Oct 2026Caleres, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Naturalizer.
The creators who tag @naturalizer on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturalizer on Instagram, led by Daniela Martinez (177K followers, 15.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDaniela Martinez@danielamfashion · 🇺🇸 US | Fashion style luxury Creator | 177K | 15.7% | 5 | Tagged @naturalizer |
06 · Competitors according to Gravity
Who Naturalizer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Naturalizer among Shoes brands. The closest is ninewest.com.tr, then Dolce Vita, Jo Mercer, Miz Mooz, SCHUTZ, Luvishoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ninewest.com.trninewest.com.tr | |||||||
| Dolce Vitadolcevita.com | |||||||
| Jo Mercerjomercer.com.au | |||||||
| Miz Moozmiz-mooz.com | |||||||
| SCHUTZschutz-shoes.com | |||||||
| Luvishoesluvishoes.com |
07 · Company
The company behind Naturalizer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Naturalizer is an e-commerce brand, on a domain registered in January 2001. It employs about 109 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 24 Jan 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 109 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturalizer.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Naturalizer
What people ask Google about Naturalizer.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Naturalizer legit?
According to Gravity by Benchr, Naturalizer is a brand: its website has existed since January 2001, it employs 109 people on LinkedIn, it has 98,214 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Naturalizer reviews
Customers rate Naturalizer 1.4 out of 5 on Trustpilot over 78 reviews, 21 of them in the last twelve months: 6% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Naturalizer known for?
Naturalizer is a Canadian shoe retailer that designs shoes specifically to the contours of a woman's foot, focusing on comfort and fit. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a Naturalizer discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Naturalizer advertises on Facebook and Instagram and on Google, where its offers often run. Check naturalizer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Naturalizer?
Gravity by Benchr records a company, whose domain was registered in 2001, with 109 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Naturalizer growing?
Yes. Gravity by Benchr estimates about 2,186,600 visits to naturalizer.com in September 2026, up 44% in a month and up 70% over three months. Naturalizer ranks #15 of 6,771 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Naturalizer spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Naturalizer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, Naturalizer ranks #15 of 6,771 by estimated traffic. Its closest competitors on the same market are ninewest.com.tr, Dolce Vita, Jo Mercer, Miz Mooz, SCHUTZ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naturalizer.