Brand page · Outdoor Recreation · United States
Joolca: 68.1k visits a month, 790 active Meta ads, Gravity score 592.
Joolca — Joolca is a family-owned engineering company that designs and sells portable outdoor equipment including hot water systems, camping toilets, and privacy shelters for off-grid living and outdoor activities. In September 2026 joolca.com drew an estimated 68.1k visits, down 19% on the month before. It ranks #508 of 14,873 Outdoor Recreation brands in United States and holds a 4.3 Trustpilot rating over 192 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Joolca is a family-owned engineering company that designs and sells portable outdoor equipment including hot water systems, camping toilets, and privacy shelters for off-grid living and outdoor activities.
01 · Traffic
How much traffic Joolca gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Joolca drew an estimated 68.1k visits in September 2026, down 19% on the month before and down 39% over three months.
- Worldwide#130,551of 4.5m sites · Top 5%
- In United States#42,385of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#2,619of 101,136 brands · Top 5%
- Outdoor Recreation, United States#508of 14,873 brands · Top 5%
68.1k
estimated visits in September
1 mo ▼ −19.4%4 mo ▼ −39.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Joolca.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Joolca holds 4.3 out of 5 on Trustpilot over 192 reviews, 48 of them in the last twelve months: 82% of customers give five stars and 13% one star. That volume places Joolca in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Joolca sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Joolca sells on Shopify, 96% of its catalogue in stock. The best seller is ENSUITE Double, at US$219.00, followed by GottaGo and Quick-Release HOTTAP Bracket.
#1ENSUITE DoubleJoolcaUS$219.00In stock
#2GottaGoJoolcaUS$299.00In stock
#3Quick-Release HOTTAP BracketJoolcaUS$95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Joolca in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 88% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$199.00
- Currency
- USD
04 · Ads
What Joolca is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Joolca runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2022 (image, text, video).
Hot Showers. Zero Hassle. Anywhere. 🚿🔥Joolca8 Oct 2026video
The Outdoor Hot Shower That Goes Where You Go 🚿🔥Joolca8 Oct 2026video
Jerry-Can Sized. Full Shower Power. 🚿🔥Joolca8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Joolca INCverified
Text ad21 Oct 2026Joolca INCverified
Text ad21 Oct 2026Joolca INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Joolca.
The creators who tag @joolcaco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @joolcaco on Instagram, led by Greg C (60.8k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGreg C@jl_overlander · 🇺🇸 US | Automotive mobility Creator | 60.8k | 0.2% | 5 | Tagged @joolcaco |
06 · Competitors according to Gravity
Who Joolca competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Joolca among Outdoor Recreation brands in United States. The closest is Free Spirit Recreation, then ArtisanCutlery, Montem Outdoor Gear, DOD Outdoors, Malkoff Devices, SlingFin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Free Spirit Recreationgofsr.com | |||||||
| ArtisanCutleryartisancutlery.net | |||||||
| Montem Outdoor Gearmontemlife.com | |||||||
| DOD Outdoorsdodoutdoors.com | |||||||
| Malkoff Devicesmalkoffdevices.com | |||||||
| SlingFinslingfin.com |
07 · Company
The company behind Joolca.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Joolca is a company based in Salt Lake City, United States, founded in 2012 according to LinkedIn, on a domain registered in August 2014. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Salt Lake City
- Founded
- 2012, per LinkedIn
- Domain registered
- 27 Aug 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- joolca.com · Shopify · USD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Joolca
What people ask Google about Joolca.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Joolca a legit company?
According to Gravity by Benchr, Joolca is a brand based in Salt Lake City, United States: its website has existed since August 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 97,587 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Joolca reviews
Customers rate Joolca 4.3 out of 5 on Trustpilot over 192 reviews, 48 of them in the last twelve months: 82% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Joolca?
Joolca is a family-owned engineering company that designs and sells portable outdoor equipment including hot water systems, camping toilets, and privacy shelters for off-grid living and outdoor activities. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Joolca cost?
Joolca's best seller, ENSUITE Double, sells US$219.00 on joolca.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check joolca.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Joolca discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Joolca advertises on Facebook and Instagram and on Google, where its offers often run. Check joolca.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Joolca?
Joolca sells on its own website, joolca.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Joolca?
Gravity by Benchr records a company based in Salt Lake City, United States, founded in 2012 according to LinkedIn, on a domain registered in 2014, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Joolca growing?
Not at the moment. Gravity by Benchr estimates about 68,100 visits to joolca.com in September 2026, down 19% in a month and down 39% over three months. Joolca ranks #508 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Joolca use?
Gravity by Benchr identifies joolca.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Joolca spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Joolca on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Joolca ranks #508 of 14,873 by estimated traffic. Its closest competitors on the same market are Free Spirit Recreation, ArtisanCutlery, Montem Outdoor Gear, DOD Outdoors and Malkoff Devices. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Joolca.