Brand page · Jewelry · Australia
Jubly-Umph: 32.2k visits a month, 47 active Meta ads, Gravity score 455.
Jubly-Umph — Jubly-Umph Originals is an Australian brand that creates enamel pins, funny socks, earrings, embroidered patches, and stickers for bookish, feminist and crafty people, with all designs hand-drawn and made in Melbourne. In September 2026 jubly-umph.com drew an estimated 32.2k visits, down 5% on the month before. It ranks #174 of 4,011 Jewelry brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jubly-Umph Originals is an Australian brand that creates enamel pins, funny socks, earrings, embroidered patches, and stickers for bookish, feminist and crafty people, with all designs hand-drawn and made in Melbourne.
01 · Traffic
How much traffic Jubly-Umph gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jubly-Umph drew an estimated 32.2k visits in September 2026, down 5% on the month before and up 45% over three months.
- Worldwide#247,724of 4.5m sites · Top 10%
- In Australia#6,484of 105k sites · Top 10%
- Jewelry, worldwide#5,888of 132,285 brands · Top 5%
- Jewelry, Australia#174of 4,011 brands · Top 5%
32.2k
estimated visits in September
1 mo ▼ −4.5%4 mo ▲ +45.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jubly-Umph.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jubly-Umph holds 3.6 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 60% of customers give five stars and 40% one star.
Clothing Store Women's Clothing Store Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jubly-Umph sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jubly-Umph sells on Shopify, 95% of its catalogue in stock. The best seller is Lucky Dip- Mystery Pin, at A$14.00, followed by Fighting Invisible Battles Lapel Pin and Sewciopath Sewing Machine Lapel Pin.
#1Lucky Dip- Mystery PinJubly-UmphA$14.00In stock
#2Fighting Invisible Battles Lapel PinJubly-UmphA$17.95In stock
#3Sewciopath Sewing Machine Lapel PinJubly-UmphA$17.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jubly-Umph in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 85% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$13.91
- Currency
- AUD
04 · Ads
What Jubly-Umph is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jubly-Umph runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (text).
Wear Your Weird!Jubly-Umph5 Oct 2026image
Quickly Sold Out, Finally Restocked!Jubly-Umph4 Oct 2026video
💖Pins To Show The World How You're FeelingJubly-Umph4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Jubly-Umph Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jubly-Umph.
The creators who tag @jublyumph on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Jubly-Umph competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jubly-Umph among Jewelry brands in Australia. The closest is Hyper Finch, then Jesse Irwin Art, Bush Bling, harlemstarlet.com, The Enamel Library, Nullgardens Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hyper Finchhyperfinch.com | |||||||
| Jesse Irwin Artjesseirwinart.com | |||||||
| Bush Blingbushbling.com.au | |||||||
| harlemstarlet.comharlemstarlet.com | |||||||
| The Enamel Librarytheenamellibrary.com.au | |||||||
| Nullgardens Storenullgardens.com |
07 · Company
The company behind Jubly-Umph.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jubly-Umph is a company based in Daylesford, Australia, founded in 2009 according to LinkedIn, on a domain registered in January 2009. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Daylesford
- Founded
- 2009, per LinkedIn
- Domain registered
- 29 Jan 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jubly-umph.com · Shopify · AUD
- Catalogue
- 52 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jubly-Umph
What people ask Google about Jubly-Umph.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jubly-Umph legit or a scam?
According to Gravity by Benchr, Jubly-Umph is a brand based in Daylesford, Australia: its website has existed since January 2009, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 70,680 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Jubly-Umph sell?
Jubly-Umph Originals is an Australian brand that creates enamel pins, funny socks, earrings, embroidered patches, and stickers for bookish, feminist and crafty people, with all designs hand-drawn and made in Melbourne. Gravity by Benchr classifies it under Jewelry, with Brooches & Lapel Pins making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Jubly-Umph cost?
Jubly-Umph's best seller, Lucky Dip- Mystery Pin, sells A$14.00 on jubly-umph.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check jubly-umph.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Jubly-Umph promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Jubly-Umph advertises on Facebook and Instagram and on Google, where its offers often run. Check jubly-umph.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Jubly-Umph?
Jubly-Umph sells on its own website, jubly-umph.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Jubly-Umph?
Gravity by Benchr records a company based in Daylesford, Australia, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jubly-Umph growing?
Yes. Gravity by Benchr estimates about 32,200 visits to jubly-umph.com in September 2026, down 5% in a month and up 45% over three months. Jubly-Umph ranks #174 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jubly-Umph use?
Gravity by Benchr identifies jubly-umph.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Jubly-Umph spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jubly-Umph on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Jubly-Umph ranks #174 of 4,011 by estimated traffic. Its closest competitors on the same market are Hyper Finch, Jesse Irwin Art, Bush Bling, harlemstarlet.com and The Enamel Library. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jubly-Umph.