1. Gravity
  2. Rankings
  3. Health & Beauty
  4. Personal Care
  5. Jurlique

Brand page · Personal Care · Australia

Jurlique Top 10% worldwide Top 10% in Australia Top 10% in Personal Care Top 5% in Personal Care in Australia
jurlique.com.au·🇦🇺 Adelaide, Australia· Shopify

Jurlique: 32.5k visits a month, 185 active Meta ads, Gravity score 480.

Jurlique — Jurlique Australia is a natural skin care brand that creates beauty products from organic ingredients using advanced technology. In September 2026 jurlique.com.au drew an estimated 32.5k visits, down 13% on the month before. It ranks #288 of 6,103 Personal Care brands in Australia.

jurlique.com.au@jurlique 80.4kYouTube 942FacebookLinkedIn 22.3kTrustpilot 3.2Meta Ad Library 185

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
32.5k
−13% vs. August 2026
Instagram followers
80.4k
464 posts · @jurlique
Trustpilot
3.2
1 review
Meta ads
185
active · on Google since 2024
Products
99%
in stock · 117 collections
Rank in Australia
#288
of 6,103 in Personal Care
LinkedIn
22.3k
followers · 322 employees
Earned media value
€2.0k
per month, Instagram

Gravity score

480/ 1000 · 10 of 10 indicators rated
Brand Power422
Momentum375
Performance642

Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Jurlique Australia is a natural skin care brand that creates beauty products from organic ingredients using advanced technology.

01 · Traffic

How much traffic Jurlique gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Jurlique drew an estimated 32.5k visits in September 2026, down 13% on the month before and down 22% over three months.

  • Worldwide#245,997of 4.5m sites · Top 10%
  • In Australia#6,428of 105k sites · Top 10%
  • Personal Care, worldwide#12,540of 215,119 brands · Top 10%
  • Personal Care, Australia#288of 6,103 brands · Top 5%
Monthly visitssource Sept 2026

32.5k

estimated visits in September

1 mo ▼ −12.7%4 mo ▼ −21.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Jurlique.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Jurlique holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Health and Beauty Shop Beauty Supply Store Beauty Product Supplier Vitamin and Supplements Store Cosmetics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Jurlique sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Jurlique sells on Shopify, 99% of its catalogue in stock. The best seller is Moisture Replenishing Day Cream, at A$119.00, followed by Activating Water Essence+ and Radiant Skin Foaming Cleanser.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics24%
Home Fragrances8%
Gift Cards1%
Health & Beauty1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care84%
Decor10%
Beverages1%
Gift Cards1%
Puzzles1%

The dominant category places Jurlique in its comparison group.

Prices and ratingsstore data
Average rating
4.65 / 5
Rated products
75% of the catalogue
In stock
99%
Upper price quartile
US$68.35
Currency
AUD

05 · Influencers

Who talks about Jurlique.

The creators who tag @jurlique on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @jurlique on Instagram, led by Georgia Mae Gibbs (602k followers, 0.2% engagement).

Influencersaccounts tagging @jurlique · Instagram
AccountProfileFollowersEngagementTagsRelationship
GGeorgia Mae Gibbs@georgiagibbs_ · 🇦🇺 AUBeauty cosmetics skincare Creator602k0.2%2Tagged @jurlique
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Jurlique competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Jurlique among Personal Care brands in Australia. The closest is Goldfield and Banks Australia, then LeRêve, biobod, Dr. Pen EU, Helloskin, Skinstitut.

CompetitorsPersonal Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Goldfield and Banks Australiagoldfieldandbanks.com
LeRêvelereve.com.au
biobodbiobod.com.au
Dr. Pen EUeu.drpen.co
Helloskinhelloskin.com.au
Skinstitutskinstitut.com
Competitors Gravity finds for Jurlique. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Jurlique with Goldfield and Banks Australia

07 · Company

The company behind Jurlique.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Jurlique is a company based in Adelaide, Australia, founded in 1985 according to LinkedIn. It employs about 322 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Adelaide
Founded
1985, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
322 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
jurlique.com.au · Shopify · AUD
Catalogue
117 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Jurlique

What people ask Google about Jurlique.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Jurlique a legit company?

According to Gravity by Benchr, Jurlique is a brand based in Adelaide, Australia: it sells on a Shopify store, it employs 322 people on LinkedIn, it has 80,352 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Jurlique sell?

Jurlique Australia is a natural skin care brand that creates beauty products from organic ingredients using advanced technology. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Jurlique prices: how much is it?

Jurlique's best seller, Moisture Replenishing Day Cream, sells A$119.00 on jurlique.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check jurlique.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Jurlique have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Jurlique advertises on Facebook and Instagram and on Google, where its offers often run. Check jurlique.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Jurlique?

Jurlique sells on its own website, jurlique.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Jurlique?

Gravity by Benchr records a company based in Adelaide, Australia, founded in 1985 according to LinkedIn, with 322 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Jurlique doing well?

Not at the moment. Gravity by Benchr estimates about 32,500 visits to jurlique.com.au in September 2026, down 13% in a month and down 22% over three months. Jurlique ranks #288 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Jurlique use?

Gravity by Benchr identifies jurlique.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Jurlique's ad budget?

Gravity by Benchr does not publish a spend figure for Jurlique on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Australia?

Among Personal Care brands in Australia in the Gravity by Benchr index, Jurlique ranks #288 of 6,103 by estimated traffic. Its closest competitors on the same market are Goldfield and Banks Australia, LeRêve, biobod, Dr. Pen EU and Helloskin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jurlique.