Brand page · Health Care · United States
Buoy: 364K visits a month, 53 active Meta ads, Gravity score 441.
Buoy — Buoy sells liquid electrolytes and wild superfoods that can be added to any drink to create hydrating, functional beverages. In September 2026 justaddbuoy.com drew an estimated 364K visits, down 61% on the month before. It ranks #101 of 12,108 Health Care brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Buoy sells liquid electrolytes and wild superfoods that can be added to any drink to create hydrating, functional beverages.
01 · Traffic
How much traffic Buoy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Buoy drew an estimated 364K visits in September 2026, down 61% on the month before and down 65% over three months.
- Worldwide#32,104of 4.5M sites · Top 1%
- In United States#10,406of 1.2M sites · Top 1%
- Health Care, worldwide#570of 105,715 brands · Top 1%
- Health Care, United States#101of 12,108 brands · Top 1%
364K
estimated visits in September
1 mo ▼ −61.0%4 mo ▼ −65.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Buoy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Buoy holds 2.4 out of 5 on Trustpilot over 9 reviews, 5 of them in the last twelve months: 22% of customers give five stars and 67% one star.
Bottled Water Supplier Fitness and Nutrition Service Vitamin and Supplements Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Buoy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Buoy sells on Shopify, 100% of its catalogue in stock. The best seller is Hydration Drops, at US$39.00–US$117.00, followed by Hydration Drops – Chronic Illness Discount and Digestion Drops.
#1Hydration DropsBuoyUS$39.00–US$117.00In stock- #2Hydration Drops – Chronic Illness DiscountBuoyUS$39.00–US$117.00In stock
#3Digestion DropsBuoyUS$45.00–US$135.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Buoy in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 97% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$100.00
- Currency
- USD
04 · Ads
What Buoy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Buoy runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
Chronic Illness Support | 35% OFF + Free ShippingBuoy14 Oct 2026image
🌿 Rainforest Defense MistBuoy14 Oct 2026video
Chronic Illness Support | 35% OFF + Free ShippingBuoy14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sinointeractive Digital Marketing Co., Ltd.verified
Text ad10 Oct 2026BUOY HYDRATION, INCverified
Text ad10 Oct 2026BUOY HYDRATION, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Buoy.
The creators who tag @buoy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Buoy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Buoy among Health Care brands in United States. The closest is OSHUN, then Trace Minerals, Good State, Amala Health, Triquetra™, LaVita.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OSHUNdrinkoshun.co | |||||||
| Trace Mineralstraceminerals.com | |||||||
| Good Stategoodstate.com | |||||||
| Amala Healthgetamalahealth.com | |||||||
| Triquetra™triquetrahealth.com | |||||||
| LaVitalavita.com |
07 · Company
The company behind Buoy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Buoy is a company based in San Diego, United States, founded in 2017 according to LinkedIn, on a domain registered in August 2018. It employs about 28 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- 2017, per LinkedIn
- Domain registered
- 7 Aug 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- justaddbuoy.com · Shopify · USD
- Catalogue
- 4 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Buoy
What people ask Google about Buoy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Buoy legit or a scam?
According to Gravity by Benchr, Buoy is a brand based in San Diego, United States: its website has existed since August 2018, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 103,906 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Buoy sell?
Buoy sells liquid electrolytes and wild superfoods that can be added to any drink to create hydrating, functional beverages. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Buoy expensive?
Buoy's best seller, Hydration Drops, sells from US$39.00 to US$117.00 on justaddbuoy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check justaddbuoy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Buoy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Buoy advertises on Facebook and Instagram and on Google, where its offers often run. Check justaddbuoy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Buoy?
Buoy sells on its own website, justaddbuoy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Buoy?
Gravity by Benchr records a company based in San Diego, United States, founded in 2017 according to LinkedIn, on a domain registered in 2018, with 28 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Buoy growing?
Not at the moment. Gravity by Benchr estimates about 364,000 visits to justaddbuoy.com in September 2026, down 61% in a month and down 65% over three months. Buoy ranks #101 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Buoy use?
Gravity by Benchr identifies justaddbuoy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Buoy's ad budget?
Gravity by Benchr does not publish a spend figure for Buoy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Buoy ranks #101 of 12,108 by estimated traffic. Its closest competitors on the same market are OSHUN, Trace Minerals, Good State, Amala Health, Triquetra™. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Buoy.