Brand page · Clothing · Italy
Just Play traffic, ads & competitors 31.3k visits a month, 4 active Meta ads, Gravity score 524.
Just Play — Just Play is a retail store that sells sneakers and clothing for children aged 0-16 years, featuring brands like Nike, Adidas, Jordan, Converse, and New Balance. In September 2026 justplay.store drew an estimated 31.3k visits, up 11% on the month before. It ranks #286 of 5,997 Clothing brands in Italy and holds a 2.6 Trustpilot rating over 140 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Just Play is a retail store that sells sneakers and clothing for children aged 0-16 years, featuring brands like Nike, Adidas, Jordan, Converse, and New Balance.
01 · Traffic
Just Play website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Just Play drew an estimated 31.3k visits in September 2026, up 11% on the month before and up 631% over three months.
- Worldwide#253,838of 4.5m sites · Top 10%
- In Italy#5,866of 138k sites · Top 5%
- Clothing, worldwide#24,083of 459,295 brands · Top 10%
- Clothing, Italy#286of 5,997 brands · Top 5%
31.3k
estimated visits in September
1 mo ▲ +11.0%4 mo ▲ +630.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Just Play reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Just Play holds 2.6 out of 5 on Trustpilot over 140 reviews, 57 of them in the last twelve months: 35% of customers give five stars and 49% one star. That volume places Just Play in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Supplier Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Just Play best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Just Play sells on Shopify, 99% of its catalogue in stock. The best seller is SHORTS JORDAN SPORT DIAMOND TEEN, at €19.90–€22.80, followed by T-SHIRT JORDAN AIR and T-SHIRT JORDAN STRETCH.
#1SHORTS JORDAN SPORT DIAMOND TEENJust Play€19.90–€22.80In stock
#2T-SHIRT JORDAN AIRJust Play€15.00–€25.00In stock
#3T-SHIRT JORDAN STRETCHJust Play€12.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Just Play in its comparison group.
- Average rating
- 2.92 / 5
- Rated products
- 1% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$50.40
- Currency
- EUR
04 · Ads
Just Play ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Just Play runs Meta ads on Instagram, and has advertised on Google since October 2023 (image, text, video).
Scopri la collezione ACG per bambini e ragazzi su Just Play.All Conditions Gear è la linea Nike dedicata all'outdoor, pensata per affrontareJust Play6 Oct 2026image
CONVERSE CHICK TAYLOR ALL STAR MOVEJust Play6 Oct 2026image
GIACCA ACG ESSENTIALS RAINJust Play5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 20263A dei F.lli Antoniniverified
Text ad20 Oct 20263A dei F.lli Antoniniverified
Text ad20 Oct 20263A dei F.lli Antoniniverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Just Play influencers
The creators who tag @justplay.store on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Just Play competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Just Play among Clothing brands in Italy. The closest is Linea Sport Matera, then KING, Sneakers22, Anima Sportiva, Outlet Sanmichele, Sportline.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Linea Sport Materalineasportmatera.com | |||||||
| KINGcheckout.kingattitude.it | |||||||
| Sneakers22sneakers22.com | |||||||
| Anima Sportivaanimasportiva.com | |||||||
| Outlet Sanmicheleoutletsanmichele.com | |||||||
| Sportlinesportlinegroup.com |
07 · Company
Who is behind Just Play?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Just Play is a company based in Cavaion Veronese, Italy, on a domain registered in March 2017.
- Entity country
- 🇮🇹 Italy · Cavaion Veronese
- Domain registered
- 6 Mar 2017
- Own store
- justplay.store · Shopify · EUR
- Catalogue
- 513 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Just Play
What people ask Google about Just Play.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Just Play a legit company?
According to Gravity by Benchr, Just Play is a brand based in Cavaion Veronese, Italy: its website has existed since March 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 11,087 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Just Play?
Customers rate Just Play 2.6 out of 5 on Trustpilot over 140 reviews, 57 of them in the last twelve months: 35% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Just Play known for?
Just Play is a retail store that sells sneakers and clothing for children aged 0-16 years, featuring brands like Nike, Adidas, Jordan, Converse, and New Balance. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Just Play expensive?
Just Play's best seller, SHORTS JORDAN SPORT DIAMOND TEEN, sells from €19.90 to €22.80 on justplay.store. 99% of the catalogue is in stock. Gravity does not track prices daily: check justplay.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Just Play have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Just Play advertises on Facebook and Instagram and on Google, where its offers often run. Check justplay.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Just Play?
Just Play sells on its own website, justplay.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Just Play?
Gravity by Benchr records a company based in Cavaion Veronese, Italy, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Just Play doing well?
Yes. Gravity by Benchr estimates about 31,300 visits to justplay.store in September 2026, up 11% in a month and up 631% over three months. Just Play ranks #286 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Just Play use?
Gravity by Benchr identifies justplay.store as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Just Play's ad budget?
Gravity by Benchr does not publish a spend figure for Just Play on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Just Play ranks #286 of 5,997 by estimated traffic. Its closest competitors on the same market are Linea Sport Matera, KING, Sneakers22, Anima Sportiva and Outlet Sanmichele. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Just Play.