Brand page · Decor · United States
JUSTRUG: 50.8k visits a month, 22 active Meta ads, Gravity score 554.
JUSTRUG — JUSTRUG is an online rug store that sells stylish rugs for houses, built on three generations of family expertise in the rug trade dating back to the 1950s. In September 2026 justrug.com drew an estimated 50.8k visits, down 5% on the month before. It ranks #610 of 42,373 Decor brands in United States and holds a 4.6 Trustpilot rating over 1,333 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
JUSTRUG is an online rug store that sells stylish rugs for houses, built on three generations of family expertise in the rug trade dating back to the 1950s.
01 · Traffic
How much traffic JUSTRUG gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JUSTRUG drew an estimated 50.8k visits in September 2026, down 5% on the month before and down 12% over three months.
- Worldwide#167,737of 4.5m sites · Top 5%
- In United States#53,755of 1.2m sites · Top 5%
- Decor, worldwide#3,424of 185,686 brands · Top 5%
- Decor, United States#610of 42,373 brands · Top 5%
50.8k
estimated visits in September
1 mo ▼ −5.2%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JUSTRUG.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JUSTRUG holds 4.6 out of 5 on Trustpilot over 1,333 reviews, 513 of them in the last twelve months: 81% of customers give five stars and 5% one star. That volume places JUSTRUG in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Rug Store e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JUSTRUG sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
JUSTRUG sells on Shopify, 99% of its catalogue in stock. The best seller is Whispered Heritage - Washable Rug - JRN30, at US$89.90–US$799.90, followed by Aztec Ambience - Washable Rug - JR1086 and Arctic Chill - Washable Rug - JR860.
#1Whispered Heritage - Washable Rug - JRN30JUSTRUGUS$89.90–US$799.90In stock
#2Aztec Ambience - Washable Rug - JR1086JUSTRUGUS$89.90–US$799.90In stock
#3Arctic Chill - Washable Rug - JR860JUSTRUGUS$89.90–US$799.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places JUSTRUG in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 20% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$499.90
- Currency
- USD
04 · Ads
What JUSTRUG is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JUSTRUG runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2023 (image, text, video).
Summer Sale: Net 75% OffJUSTRUG16 Sept 2026video
Crossed Currents - Washable Rug - JR1419JUSTRUG7 Sept 2026image
Summer Sale: Net 75% OffJUSTRUG6 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026somnia bilisim ve uluslararası ticaret limited şirketiverified
Image ad20 Oct 2026somnia bilisim ve uluslararası ticaret limited şirketiverified
Text ad20 Oct 2026somnia bilisim ve uluslararası ticaret limited şirketiverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JUSTRUG.
The creators who tag @justrug_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who JUSTRUG competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JUSTRUG among Decor brands in United States. The closest is JUBI, then 1001 Knots, checkout.revivalrugs.com, Allen, Miss Amara, eCowhides.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JUBIshop-jubi.com | |||||||
| 1001 Knots1001knots.com | |||||||
| checkout.revivalrugs.comcheckout.revivalrugs.com | |||||||
| Allenallenhomerugs.com | |||||||
| Miss Amaramissamara.com | |||||||
| eCowhidesecowhides.com |
07 · Company
The company behind JUSTRUG.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JUSTRUG is a company based in Lewes, United States, founded in 2021 according to LinkedIn, on a domain registered in April 2020. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lewes
- Founded
- 2021, per LinkedIn
- Domain registered
- 15 Apr 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- justrug.com · Shopify · USD
- Catalogue
- 182 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JUSTRUG
What people ask Google about JUSTRUG.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JUSTRUG legit or a scam?
According to Gravity by Benchr, JUSTRUG is a brand based in Lewes, United States: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 2,770 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
JUSTRUG reviews
Customers rate JUSTRUG 4.6 out of 5 on Trustpilot over 1,333 reviews, 513 of them in the last twelve months: 81% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does JUSTRUG sell?
JUSTRUG is an online rug store that sells stylish rugs for houses, built on three generations of family expertise in the rug trade dating back to the 1950s. Gravity by Benchr classifies it under Decor, with Rugs making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
JUSTRUG prices: how much is it?
JUSTRUG's best seller, Whispered Heritage - Washable Rug - JRN30, sells from US$89.90 to US$799.90 on justrug.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check justrug.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does JUSTRUG have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: JUSTRUG advertises on Facebook and Instagram and on Google, where its offers often run. Check justrug.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy JUSTRUG?
JUSTRUG sells on its own website, justrug.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns JUSTRUG?
Gravity by Benchr records a company based in Lewes, United States, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is JUSTRUG growing?
Not at the moment. Gravity by Benchr estimates about 50,800 visits to justrug.com in September 2026, down 5% in a month and down 12% over three months. JUSTRUG ranks #610 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JUSTRUG use?
Gravity by Benchr identifies justrug.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is JUSTRUG's ad budget?
Gravity by Benchr does not publish a spend figure for JUSTRUG on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, JUSTRUG ranks #610 of 42,373 by estimated traffic. Its closest competitors on the same market are JUBI, 1001 Knots, checkout.revivalrugs.com, Allen and Miss Amara. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JUSTRUG.