Brand page · Pet Supplies
Just Russel: 96.6k visits a month, 205 active Meta ads.
Just Russel — Just Russel is a company that develops personalized pet food for dogs and cats, formulated by veterinarians using 100% natural ingredients. In September 2026 justrussel.nl drew an estimated 96.6k visits, up 6% on the month before. It ranks #10 of 491 Pet Supplies brands and holds a 4.5 Trustpilot rating over 15,653 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Just Russel is a company that develops personalized pet food for dogs and cats, formulated by veterinarians using 100% natural ingredients.
01 · Traffic
How much traffic Just Russel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Just Russel drew an estimated 96.6k visits in September 2026, up 6% on the month before and up 123% over three months.
- Worldwide#96,479of 4.5m sites · Top 5%
- In Netherlands#1,276of 78.6k sites · Top 5%
- Pet Supplies, worldwide#656of 52,845 brands · Top 5%
- Pet Supplies, Netherlands#10of 491 brands · Top 5%
96.6k
estimated visits in September
1 mo ▲ +6.0%4 mo ▲ +123.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Just Russel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Just Russel holds 4.5 out of 5 on Trustpilot over 15,653 reviews, 7,382 of them in the last twelve months: 75% of customers give five stars and 6% one star. That volume places Just Russel in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Veterinarian Pet Trainer Pet Store Pet Supply Store Dog Trainer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Just Russel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Just Russel's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Just Russel in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Just Russel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Just Russel runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2024 (image, text, video).
Probeer nu met 25% kortingJust Russel7 Oct 2026video
Probeer nu met 25% kortingJust Russel7 Oct 2026video
Probeer nu met 25% kortingJust Russel7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Just Russelverified
Text ad21 Oct 2026Just Russelverified
Text ad21 Oct 2026Just Russelverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Just Russel.
The creators who tag @justrussel.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @justrussel.nl on Instagram, led by 't is Just Russel | Stop met zoeken 👀 (23.1k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ''t is Just Russel | Stop met zoeken 👀@justrussel_com · 🇧🇪 BE | Cinema series pop culture Creator | 23.1k | 0.5% | 1 | Tagged @justrussel.nl |
06 · Competitors according to Gravity
Who Just Russel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Just Russel among Pet Supplies brands. The closest is Scratch, then Hill, Orijen, Hill, Exclusion, PEDIGREE®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scratchscratchpetfood.com.au | |||||||
| Hillhillspet.co | |||||||
| Orijenorijenpetfoods.com | |||||||
| Hillhills.co.jp | |||||||
| Exclusionexclusion.it | |||||||
| PEDIGREE®pedigree.com.br |
07 · Company
The company behind Just Russel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Just Russel is an e-commerce brand, on a domain registered in October 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 10 Oct 2019
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- justrussel.nl · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Just Russel
What people ask Google about Just Russel.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Just Russel legit or a scam?
According to Gravity by Benchr, Just Russel is a brand: its website has existed since October 2019, its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it has 16,350 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Just Russel?
Customers rate Just Russel 4.5 out of 5 on Trustpilot over 15,653 reviews, 7,382 of them in the last twelve months: 75% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Just Russel sell?
Just Russel is a company that develops personalized pet food for dogs and cats, formulated by veterinarians using 100% natural ingredients. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Just Russel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Just Russel advertises on Facebook and Instagram and on Google, where its offers often run. Check justrussel.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Just Russel?
Just Russel sells on its own website, justrussel.nl, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Just Russel?
Gravity by Benchr records a company, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Just Russel doing well?
Yes. Gravity by Benchr estimates about 96,600 visits to justrussel.nl in September 2026, up 6% in a month and up 123% over three months. Just Russel ranks #10 of 491 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Just Russel use?
Gravity by Benchr identifies justrussel.nl as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records.
What is Just Russel's ad budget?
Gravity by Benchr does not publish a spend figure for Just Russel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Just Russel ranks #10 of 491 by estimated traffic. Its closest competitors on the same market are Scratch, Hill, Orijen, Hill and Exclusion. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Just Russel.