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- K2 Base Camp
Brand page · Outdoor Recreation · Australia
K2 Base Camp: 62.7k visits a month, 4 active Meta ads, Gravity score 494.
K2 Base Camp — K2 Base Camp is an outdoor adventure retail store that sells climbing, hiking, camping, running and travel gear. The company provides expert knowledge and has Queensland's largest climbing range. In September 2026 k2.com.au drew an estimated 62.7k visits, up 16% on the month before. It ranks #72 of 2,854 Outdoor Recreation brands in Australia and holds a 4.9 Trustpilot rating over 350 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Outdoor Recreation brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
K2 Base Camp is an outdoor adventure retail store that sells climbing, hiking, camping, running and travel gear. The company provides expert knowledge and has Queensland's largest climbing range.
01 · Traffic
How much traffic K2 Base Camp gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
K2 Base Camp drew an estimated 62.7k visits in September 2026, up 16% on the month before and down 24% over three months.
- Worldwide#140,184of 4.5m sites · Top 5%
- In Australia#3,302of 105k sites · Top 5%
- Outdoor Recreation, worldwide#2,875of 101,136 brands · Top 5%
- Outdoor Recreation, Australia#72of 2,854 brands · Top 5%
62.7k
estimated visits in September
1 mo ▲ +15.8%4 mo ▼ −24.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about K2 Base Camp.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
K2 Base Camp holds 4.9 out of 5 on Trustpilot over 350 reviews, 77 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places K2 Base Camp in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What K2 Base Camp sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
K2 Base Camp sells on Shopify, 59% of its catalogue in stock. The best seller is Gift Card - $100, at A$100.00, followed by Gift Card - $50 and Gift Card - $200.
#1Gift Card - $100K2 Base CampA$100.00In stock
#2Gift Card - $50K2 Base CampA$50.00In stock
#3Gift Card - $200K2 Base CampA$200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places K2 Base Camp in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 5% of the catalogue
- In stock
- 59%
- Upper price quartile
- US$165.95
- Currency
- AUD
04 · Ads
What K2 Base Camp is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
K2 Base Camp runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
Rungne Craft Chalk BagK2 Base Camp28 Sept 2026image
Rungne Chalk and Climbing GearK2 Base Camp24 Sept 2026image
Petzl Rollclip ZK2 Base Camp7 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Baltoro PTY LTDverified
Text ad20 Oct 2026Baltoro PTY LTDverified
Text ad20 Oct 2026Baltoro PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about K2 Base Camp.
The creators who tag @k2basecamp on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who K2 Base Camp competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for K2 Base Camp among Outdoor Recreation brands in Australia. The closest is Mont Adventure Equipment, then Mountain Equipment, The Climbing Shop, OCD Skate Shop, Backpacking Light, PAST Outdoors.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mont Adventure Equipmentmont.com.au | |||||||
| Mountain Equipmentmountainequipment.com | |||||||
| The Climbing Shoptheclimbingshop.com.au | |||||||
| OCD Skate Shopocdskateshop.com.au | |||||||
| Backpacking Lightbackpackinglight.com.au | |||||||
| PAST Outdoorspastoutdoors.com |
07 · Company
The company behind K2 Base Camp.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
K2 Base Camp is a company based in Fortitude Valley, Australia, founded in 1989 according to LinkedIn. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Fortitude Valley
- Founded
- 1989, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- k2.com.au · Shopify · AUD
- Catalogue
- 543 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about K2 Base Camp
What people ask Google about K2 Base Camp.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is K2 Base Camp a legit company?
According to Gravity by Benchr, K2 Base Camp is a brand based in Fortitude Valley, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 3,736 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about K2 Base Camp?
Customers rate K2 Base Camp 4.9 out of 5 on Trustpilot over 350 reviews, 77 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is K2 Base Camp?
K2 Base Camp is an outdoor adventure retail store that sells climbing, hiking, camping, running and travel gear. The company provides expert knowledge and has Queensland's largest climbing range. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
K2 Base Camp prices: how much is it?
K2 Base Camp's best seller, Gift Card - $100, sells A$100.00 on k2.com.au. 59% of the catalogue is in stock. Gravity does not track prices daily: check k2.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does K2 Base Camp have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: K2 Base Camp advertises on Facebook and Instagram and on Google, where its offers often run. Check k2.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy K2 Base Camp?
K2 Base Camp sells on its own website, k2.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns K2 Base Camp?
Gravity by Benchr records a company based in Fortitude Valley, Australia, founded in 1989 according to LinkedIn, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is K2 Base Camp growing?
Not at the moment. Gravity by Benchr estimates about 62,700 visits to k2.com.au in September 2026, up 16% in a month and down 24% over three months. K2 Base Camp ranks #72 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does K2 Base Camp use?
Gravity by Benchr identifies k2.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does K2 Base Camp spend on Meta ads?
Gravity by Benchr does not publish a spend figure for K2 Base Camp on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, K2 Base Camp ranks #72 of 2,854 by estimated traffic. Its closest competitors on the same market are Mont Adventure Equipment, Mountain Equipment, The Climbing Shop, OCD Skate Shop and Backpacking Light. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with K2 Base Camp.