- Gravity
- Rankings
- Baby & Toddler
- Toys
- Kære Børn
Brand page · Toys · Denmark
Kære Børn traffic, ads & competitors 42.3k visits a month, 201 active Meta ads, Gravity score 746.
Kære Børn — Kære Børn A/S is a Danish children's retail store that sells a wide range of children's equipment and products including furniture, strollers, toys, and care items for babies and children. In September 2026 kaereboern.dk drew an estimated 42.3k visits, down 32% on the month before. It ranks #17 of 181 Toys brands in Denmark and holds a 4.0 Trustpilot rating over 1,507 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Toys brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kære Børn A/S is a Danish children's retail store that sells a wide range of children's equipment and products including furniture, strollers, toys, and care items for babies and children.
01 · Traffic
Kære Børn website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kære Børn drew an estimated 42.3k visits in September 2026, down 32% on the month before and up 15% over three months.
- Worldwide#195,977of 4.5m sites · Top 5%
- In Denmark#1,092of 21.4k sites · Top 10%
- Toys, worldwide#2,152of 50,509 brands · Top 5%
- Toys, Denmark#17of 181 brands · Top 10%
42.3k
estimated visits in September
1 mo ▼ −32.1%4 mo ▲ +14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Kære Børn reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kære Børn holds 4.0 out of 5 on Trustpilot over 1,507 reviews, 326 of them in the last twelve months: 74% of customers give five stars and 9% one star. That volume places Kære Børn in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Toy Store Baby Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Kære Børn best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kære Børn sells on Shopify, 77% of its catalogue in stock. The best seller is Minikokke Køkkensæt - 8 dele, at DKK 199.95, followed by BabyDan parasol - universel - sort and BabyDan Lux-sele.
#1Minikokke Køkkensæt - 8 deleKære BørnDKK 199.95In stock
#2BabyDan parasol - universel - sortKære BørnDKK 129.95In stock
#3BabyDan Lux-seleKære BørnDKK 349.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kære Børn in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$119.76
- Currency
- DKK
04 · Ads
Kære Børn ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kære Børn runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Klar til efterårets vejrKære Børn - Alt hvad dit barn har brug for7 Oct 2026video
Ugetilbud 🍂Kære Børn - Alt hvad dit barn har brug for6 Oct 2026video
Klar til efterårets vejrKære Børn - Alt hvad dit barn har brug for5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KÆRE BØRN A/Sverified
Text ad20 Oct 2026KÆRE BØRN A/Sverified
Text ad20 Oct 2026KÆRE BØRN A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Kære Børn influencers
The creators who tag @kaereboern on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Kære Børn competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kære Børn among Toys brands in Denmark. The closest is BabyCool, then Bona Bebé, ScandiKids, Europoint, Ora, Infanti.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BabyCoolbabycool.com | |||||||
| Bona Bebébonabebe.pt | |||||||
| ScandiKidsscandikids.dk | |||||||
| Europointeuropoint.be | |||||||
| Oraora.fi | |||||||
| Infantiinfanti.com.pe |
07 · Company
Who is behind Kære Børn?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kære Børn is a company based in Roskilde, Denmark, on a domain registered in December 1997.
- Entity country
- 🇩🇰 Denmark · Roskilde
- Domain registered
- 18 Dec 1997
- Own store
- kaereboern.dk · Shopify · DKK
- Catalogue
- 547 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kære Børn
What people ask Google about Kære Børn.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kære Børn legit or a scam?
According to Gravity by Benchr, Kære Børn is a brand based in Roskilde, Denmark: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 5,171 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kære Børn reviews
Customers rate Kære Børn 4.0 out of 5 on Trustpilot over 1,507 reviews, 326 of them in the last twelve months: 74% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kære Børn known for?
Kære Børn A/S is a Danish children's retail store that sells a wide range of children's equipment and products including furniture, strollers, toys, and care items for babies and children. Gravity by Benchr classifies it under Toys, with Baby & Children's Clothing making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kære Børn expensive?
Kære Børn's best seller, Minikokke Køkkensæt - 8 dele, sells DKK 199.95 on kaereboern.dk. 77% of the catalogue is in stock. Gravity does not track prices daily: check kaereboern.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kære Børn promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kære Børn advertises on Facebook and Instagram and on Google, where its offers often run. Check kaereboern.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kære Børn?
Kære Børn sells on its own website, kaereboern.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kære Børn?
Gravity by Benchr records a company based in Roskilde, Denmark, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kære Børn doing well?
Yes. Gravity by Benchr estimates about 42,300 visits to kaereboern.dk in September 2026, down 32% in a month and up 15% over three months. Kære Børn ranks #17 of 181 Toys brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kære Børn use?
Gravity by Benchr identifies kaereboern.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kære Børn spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kære Børn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Denmark?
Among Toys brands in Denmark in the Gravity by Benchr index, Kære Børn ranks #17 of 181 by estimated traffic. Its closest competitors on the same market are BabyCool, Bona Bebé, ScandiKids, Europoint and Ora. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kære Børn.