Brand page · Kitchen & Dining · India
KAFF: 112k visits a month, 40 active Meta ads, Gravity score 558.
KAFF — KAFF is a kitchen appliances brand that sells built-in and free-standing kitchen appliances in India. In September 2026 kaff.in drew an estimated 112k visits, down 22% on the month before. It ranks #55 of 1,130 Kitchen & Dining brands in India and holds a 1.4 Trustpilot rating over 58 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 74 peers: Kitchen & Dining brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KAFF is a kitchen appliances brand that sells built-in and free-standing kitchen appliances in India.
01 · Traffic
How much traffic KAFF gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KAFF drew an estimated 112k visits in September 2026, down 22% on the month before and down 22% over three months.
- Worldwide#85,404of 4.5m sites · Top 5%
- In India#4,211of 164k sites · Top 5%
- Kitchen & Dining, worldwide#1,983of 145,612 brands · Top 5%
- Kitchen & Dining, India#55of 1,130 brands · Top 5%
112k
estimated visits in September
1 mo ▼ −21.6%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KAFF.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KAFF holds 1.4 out of 5 on Trustpilot over 58 reviews, 31 of them in the last twelve months: 3% of customers give five stars and 93% one star. That volume places KAFF in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Appliance Store Kitchen Supply Store Furniture Store Kitchen Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KAFF sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KAFF sells on Shopify, 84% of its catalogue in stock. The best seller is 4 Burner Gas Cooktop with Auto Ignition, 84cm, Slim Line Design (CTS 84 BAI), at ₹13,690.00, followed by 2200W Infrared Induction Cooktop with Griller & Skewer Set (TIR36 GR) and 150mm Ventilating Fan with Black Glass Finish & LED Light (LYRA-LR6).
#14 Burner Gas Cooktop with Auto Ignition, 84cm, Slim Line Design (CTS 84 BAI)KAFF₹13,690.00In stock
#22200W Infrared Induction Cooktop with Griller & Skewer Set (TIR36 GR)KAFF₹4,190.00In stock
#3150mm Ventilating Fan with Black Glass Finish & LED Light (LYRA-LR6)KAFF₹3,890.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KAFF in its comparison group.
- Average rating
- 2.27 / 5
- Rated products
- 6% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$522.14
- Currency
- INR
04 · Ads
What KAFF is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KAFF runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2025 (image, text, video).
Free Installation on Filterless KAFF ChimneysKAFF India7 Oct 2026image
Festive Offer: Enjoy 100% Free Installation TodayKAFF India7 Oct 2026image
Chimney Starting Just ₹25,790KAFF India7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KAFF APPLIANCES INDIA PRIVATE LIMITEDverified
Text ad20 Oct 2026KAFF APPLIANCES INDIA PRIVATE LIMITEDverified
Text ad20 Oct 2026KAFF APPLIANCES INDIA PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KAFF.
The creators who tag @kaffindia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kaffindia on Instagram, led by Yajnesh Suvarna Patte (37.7k followers, 10.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYajnesh Suvarna Patte@by.yajnesh.suvarna · 🇮🇳 IN | Photography visual arts Creator | 37.7k | 10.4% | 1 | Tagged @kaffindia |
06 · Competitors according to Gravity
Who KAFF competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KAFF among Kitchen & Dining brands in India. The closest is cheffy.ai, then Sage Appliances, Ecozy, Ventair, Faber India, Foldimate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cheffy.aicheffy.ai | |||||||
| Sage Applianceswingsgrouphome.co.za | |||||||
| Ecozyecozy.com | |||||||
| Ventairventairindia.com | |||||||
| Faber Indiafaberindia.com | |||||||
| Foldimatee-foldimate.com |
07 · Company
The company behind KAFF.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KAFF is a company based in India, on a domain registered in October 2006. It employs about 381 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India
- Founded
- Data not available
- Domain registered
- 5 Oct 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 381 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kaff.in · Shopify · INR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KAFF
What people ask Google about KAFF.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KAFF a legit company?
According to Gravity by Benchr, KAFF is a brand based in India: its website has existed since October 2006, it sells on a Shopify store, it employs 381 people on LinkedIn, it has 49,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
KAFF reviews
Customers rate KAFF 1.4 out of 5 on Trustpilot over 58 reviews, 31 of them in the last twelve months: 3% give five stars, 93% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KAFF known for?
KAFF is a kitchen appliances brand that sells built-in and free-standing kitchen appliances in India. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is KAFF expensive?
KAFF's best seller, 4 Burner Gas Cooktop with Auto Ignition, 84cm, Slim Line Design (CTS 84 BAI), sells ₹13,690.00 on kaff.in. 84% of the catalogue is in stock. Gravity does not track prices daily: check kaff.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
KAFF promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KAFF advertises on Facebook and Instagram and on Google, where its offers often run. Check kaff.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy KAFF?
KAFF sells on its own website, kaff.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind KAFF?
Gravity by Benchr records a company based in India, whose domain was registered in 2006, with 381 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KAFF growing?
Not at the moment. Gravity by Benchr estimates about 111,700 visits to kaff.in in September 2026, down 22% in a month and down 22% over three months. KAFF ranks #55 of 1,130 Kitchen & Dining brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KAFF use?
Gravity by Benchr identifies kaff.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does KAFF spend on Meta ads?
Gravity by Benchr does not publish a spend figure for KAFF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in India?
Among Kitchen & Dining brands in India in the Gravity by Benchr index, KAFF ranks #55 of 1,130 by estimated traffic. Its closest competitors on the same market are cheffy.ai, Sage Appliances, Ecozy, Ventair and Faber India. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KAFF.