Brand page · Clothing · Italy
Kappa traffic, ads & competitors 404k visits a month, 22 active Meta ads, Gravity score 461.
Kappa — Kappa is a global Italian brand that produces casual and sports clothing, shoes, and accessories for men, women, and kids, blending performance and design in lifestyle collections. In September 2026 kappa.com drew an estimated 404k visits, down 20% on the month before. It ranks #23 of 5,997 Clothing brands in Italy and holds a 1.9 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kappa is a global Italian brand that produces casual and sports clothing, shoes, and accessories for men, women, and kids, blending performance and design in lifestyle collections.
01 · Traffic
Kappa website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kappa drew an estimated 404k visits in September 2026, down 20% on the month before and down 33% over three months.
- Worldwide#29,516of 4.5m sites · Top 1%
- In Italy#774of 138k sites · Top 1%
- Clothing, worldwide#2,486of 459,295 brands · Top 1%
- Clothing, Italy#23of 5,997 brands · Top 1%
404k
estimated visits in September
1 mo ▼ −20.2%4 mo ▼ −33.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Kappa reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kappa holds 1.9 out of 5 on Trustpilot over 21 reviews, 12 of them in the last twelve months: 5% of customers give five stars and 81% one star. That volume places Kappa in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Shoe Store Clothing Store Sportswear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Kappa best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kappa sells on Shopify, 100% of its catalogue in stock. The best seller is KOMBAT 2026 HOME FIORENTINA - Active Jerseys - Shirt - Man - Violet Tillandsia-White, at €19.90, followed by KAPPA4TRAINING LAMEZIO - Jackets - Mid - Man - Black Camouflage and KOMBAT 2026 AWAY FIORENTINA - Active Jerseys - Shirt - Man - White Whisper-Violet Tillandsia.
#1KOMBAT 2026 HOME FIORENTINA - Active Jerseys - Shirt - Man - Violet Tillandsia-WhiteKappa€19.90In stock
#2KAPPA4TRAINING LAMEZIO - Jackets - Mid - Man - Black CamouflageKappa€24.90In stock
#3KOMBAT 2026 AWAY FIORENTINA - Active Jerseys - Shirt - Man - White Whisper-Violet TillandsiaKappa€19.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kappa in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 39% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$66.08
- Currency
- EUR
04 · Ads
Kappa ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kappa runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2024 (image, text, video).
Kappa6 Oct 2026video
Descubre la Colección KappaKappa6 Oct 2026image
KappaKappa30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026KAPPA S.R.L.verified
Text ad20 Oct 2026KAPPA S.R.L.verified
Text ad20 Oct 2026KAPPA S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Kappa influencers
The creators who tag @kappa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kappa on Instagram, led by Caleb Wood (25.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCaleb Wood@calebwoodsports · 🇺🇸 US | Fitness sport bodybuilding Creator | 25.5k | 0.1% | 8 | Tagged @kappa |
06 · Competitors according to Gravity
Kappa competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kappa among Clothing brands in Italy. The closest is KITS REPUBLIC, then futbolfactory.es, Foot Sport, Foot Soccer Pro, Camisetas Futbol y Más, www.jersey4fans.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KITS REPUBLICkitsrepublic.com | |||||||
| futbolfactory.esfutbolfactory.es | |||||||
| Foot Sportfoot-sport.com | |||||||
| Foot Soccer Profootsoccerpro.co | |||||||
| Camisetas Futbol y Máscamisetasfutbolymas.com | |||||||
| www.jersey4fans.comjersey4fans.com |
07 · Company
Who is behind Kappa?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kappa is a company based in Torino, Italy, founded in 2004 according to LinkedIn, on a domain registered in June 1995. It employs about 92 people.
- Entity country
- 🇮🇹 Italy · Torino
- Founded
- 2004, per LinkedIn
- Domain registered
- 29 Jun 1995
- Status
- Operating
- Employees
- 92 on LinkedIn
- Own store
- kappa.com · Shopify · EUR
- Catalogue
- 253 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kappa
What people ask Google about Kappa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kappa legit or a scam?
According to Gravity by Benchr, Kappa is a brand based in Torino, Italy: its website has existed since June 1995, it sells on a Shopify store, it employs 92 people on LinkedIn, it has 925,286 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Kappa?
Customers rate Kappa 1.9 out of 5 on Trustpilot over 21 reviews, 12 of them in the last twelve months: 5% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Kappa sell?
Kappa is a global Italian brand that produces casual and sports clothing, shoes, and accessories for men, women, and kids, blending performance and design in lifestyle collections. Gravity by Benchr classifies it under Clothing, with Activewear making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Kappa cost?
Kappa's best seller, KOMBAT 2026 HOME FIORENTINA - Active Jerseys - Shirt - Man - Violet Tillandsia-White, sells €19.90 on kappa.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check kappa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kappa promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kappa advertises on Facebook and Instagram and on Google, where its offers often run. Check kappa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kappa?
Kappa sells on its own website, kappa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kappa?
Gravity by Benchr records a company based in Torino, Italy, founded in 2004 according to LinkedIn, on a domain registered in 1995, with 92 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kappa doing well?
Not at the moment. Gravity by Benchr estimates about 404,300 visits to kappa.com in September 2026, down 20% in a month and down 33% over three months. Kappa ranks #23 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kappa use?
Gravity by Benchr identifies kappa.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kappa's ad budget?
Gravity by Benchr does not publish a spend figure for Kappa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Kappa ranks #23 of 5,997 by estimated traffic. Its closest competitors on the same market are KITS REPUBLIC, futbolfactory.es, Foot Sport, Foot Soccer Pro and Camisetas Futbol y Más. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kappa.