Brand page · Sofas · Denmark
Karup: 129k visits a month, 358 active Meta ads, Gravity score 665.
Karup — Karup is a furniture brand that creates space-saving furniture for city living, allowing users to fold, stack, flip and tuck away items to maximize their living space. In September 2026 karupdesign.com drew an estimated 129k visits, down 11% on the month before. It ranks #25 of 1,012 Sofas brands in Denmark and holds a 3.5 Trustpilot rating over 109 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Sofas brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Karup is a furniture brand that creates space-saving furniture for city living, allowing users to fold, stack, flip and tuck away items to maximize their living space.
01 · Traffic
How much traffic Karup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Karup drew an estimated 129k visits in September 2026, down 11% on the month before and down 2% over three months.
- Worldwide#75,614of 4.5m sites · Top 5%
- In United States#24,964of 1.2m sites · Top 5%
- Sofas, worldwide#164of 7,681 brands · Top 5%
- Sofas, United States#25of 1,012 brands · Top 5%
129k
estimated visits in September
1 mo ▼ −10.7%4 mo ▼ −2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Karup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Karup holds 3.5 out of 5 on Trustpilot over 109 reviews, 29 of them in the last twelve months: 50% of customers give five stars and 21% one star. That volume places Karup in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Interior Designer Furniture Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Karup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Karup sells on Shopify, 100% of its catalogue in stock. The best seller is JAPAN BED RAW 160 X 200, at DKK 3,179.00, followed by JAPAN BED RAW 140 X 200 and JAPAN BEDSIDE TABLE RAW.
#1JAPAN BED RAW 160 X 200KarupDKK 3,179.00In stock
#2JAPAN BED RAW 140 X 200KarupDKK 2,999.00In stock
#3JAPAN BEDSIDE TABLE RAWKarupDKK 679.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Karup in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,059.23
- Currency
- DKK
04 · Ads
What Karup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Karup runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
The ad that finally got you.Karup Design A/S6 Oct 2026image
Die Anzeige, die dich endlich erwischt hat.Karup Design A/S6 Oct 2026image
Die Anzeige, die dich endlich erwischt hat.Karup Design A/S5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Karup Design A/Sverified
Text ad21 Oct 2026Karup Design A/Sverified
Text ad21 Oct 2026Karup Design A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Karup.
The creators who tag @karup_design on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @karup_design on Instagram, led by Jenny (250k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJenny@a.start.of.something · 🇩🇪 DE | Decoration garden diy Creator | 250k | 2.6% | 2 | Tagged @karup_design |
06 · Competitors according to Gravity
Who Karup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Karup among Sofas brands in Denmark. The closest is OPTISOFA, then Koala, La Maison Convertible, Futonland, Futon Company, Ecosa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OPTISOFAoptisofa.com | |||||||
| Koalaus.koala.com | |||||||
| La Maison Convertiblelamaisonconvertible.fr | |||||||
| Futonlandfutonland.com | |||||||
| Futon Companyfutoncompany.co.uk | |||||||
| Ecosaecosa.com.au |
07 · Company
The company behind Karup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Karup is a company based in Herning, Denmark, founded in 1972 according to LinkedIn, on a domain registered in May 2018. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Herning
- Founded
- 1972, per LinkedIn
- Domain registered
- 7 May 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- karupdesign.com · Shopify · EUR
- Catalogue
- 52 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Karup
What people ask Google about Karup.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Karup legit?
According to Gravity by Benchr, Karup is a brand based in Herning, Denmark: its website has existed since May 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 200,459 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Karup?
Customers rate Karup 3.5 out of 5 on Trustpilot over 109 reviews, 29 of them in the last twelve months: 50% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Karup?
Karup is a furniture brand that creates space-saving furniture for city living, allowing users to fold, stack, flip and tuck away items to maximize their living space. Gravity by Benchr classifies it under Sofas, with Sofas making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Karup prices: how much is it?
Karup's best seller, JAPAN BED RAW 160 X 200, sells DKK 3,179.00 on karupdesign.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check karupdesign.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Karup promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Karup advertises on Facebook and Instagram and on Google, where its offers often run. Check karupdesign.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Karup?
Karup sells on its own website, karupdesign.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Karup?
Gravity by Benchr records a company based in Herning, Denmark, founded in 1972 according to LinkedIn, on a domain registered in 2018, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Karup doing well?
Not at the moment. Gravity by Benchr estimates about 128,900 visits to karupdesign.com in September 2026, down 11% in a month and down 2% over three months. Karup ranks #25 of 1,012 Sofas brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Karup use?
Gravity by Benchr identifies karupdesign.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Karup's ad budget?
Gravity by Benchr does not publish a spend figure for Karup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in Denmark?
Among Sofas brands in Denmark in the Gravity by Benchr index, Karup ranks #25 of 1,012 by estimated traffic. Its closest competitors on the same market are OPTISOFA, Koala, La Maison Convertible, Futonland and Futon Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Karup.