Brand page · Netherlands
Karwei: 3.6m visits a month, 196 active Meta ads.
Karwei — Karwei is a Dutch home improvement store that sells materials and products for DIY projects and home decoration, including curtains, floors, paint, lighting, furniture, and accessories. In September 2026 karwei.nl drew an estimated 3.6m visits, down 23% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Karwei is a Dutch home improvement store that sells materials and products for DIY projects and home decoration, including curtains, floors, paint, lighting, furniture, and accessories.
01 · Traffic
How much traffic Karwei gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Karwei drew an estimated 3.6m visits in September 2026, down 23% on the month before and down 18% over three months.
- Worldwide#4,145of 4.5m sites · Top 1%
- In Netherlands#48of 78.6k sites · Top 1%
- Category, worldwide—Data not available
- Category, Netherlands—Data not available
3.6m
estimated visits in September
1 mo ▼ −23.2%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Karwei.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Karwei holds 1.9 out of 5 on Trustpilot over 1,766 reviews, 360 of them in the last twelve months: 13% of customers give five stars and 79% one star. That volume places Karwei in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Tool Store Building Materials Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Karwei sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Karwei's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Karwei in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Karwei is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Karwei runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Jouw Kerst begint bij KarweiKarwei13 Oct 2026image
Kom langs in de bouwmarktKarwei13 Oct 2026image
Mooimakers van Theo-Bert PotKarwei12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Karwei.
The creators who tag @karwei on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @karwei on Instagram, led by Joyce ✨ | kleurrijk wonen (52.3k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoyce ✨ | kleurrijk wonen@huizenoir · 🇳🇱 NL | Decoration garden diy Creator | 52.3k | 2.4% | 15 | Tagged @karwei |
06 · Competitors according to Gravity
Who Karwei competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Karwei. The closest is dekoria.pl, then madura.com, TWOPAGES, Half Price Drapes, Blinds, Hillarys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dekoria.pldekoria.pl | |||||||
| madura.commadura.com | |||||||
| TWOPAGEStwopagescurtains.com | |||||||
| Half Price Drapeshalfpricedrapes.com | |||||||
| Blindsblindsdirect.co.uk | |||||||
| Hillaryshillarys.co.uk |
07 · Company
The company behind Karwei.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Karwei is a company based in Netherlands, founded in 1975 according to LinkedIn, on a domain registered in August 1999. It employs about 1,304 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1975, per LinkedIn
- Domain registered
- 19 Aug 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,304 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- karwei.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Karwei
What people ask Google about Karwei.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Karwei legit or a scam?
According to Gravity by Benchr, Karwei is a brand based in Netherlands: its website has existed since August 1999, it employs 1,304 people on LinkedIn, it has 297,688 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Karwei reviews
Customers rate Karwei 1.9 out of 5 on Trustpilot over 1,766 reviews, 360 of them in the last twelve months: 13% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Karwei?
Karwei is a Dutch home improvement store that sells materials and products for DIY projects and home decoration, including curtains, floors, paint, lighting, furniture, and accessories. Source: Gravity by Benchr product classification.
Karwei promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Karwei advertises on Facebook and Instagram, where its offers often run. Check karwei.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Karwei?
Gravity by Benchr records a company based in Netherlands, founded in 1975 according to LinkedIn, on a domain registered in 1999, with 1,304 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Karwei doing well?
Not at the moment. Gravity by Benchr estimates about 3,590,300 visits to karwei.nl in September 2026, down 23% in a month and down 18% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Karwei's ad budget?
Gravity by Benchr does not publish a spend figure for Karwei on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Karwei.