Brand page · Outdoor Recreation · Italy
Kask: 130k visits a month, 14 active Meta ads, Gravity score 474.
Kask — KASK is an Italian company that develops, designs and manufactures helmets for cycling, snow and equestrian sports as well as workplace safety products, with a sister brand KOO that produces cycling and snow performance eyewear and goggles. In September 2026 kask.com drew an estimated 130k visits, down 9% on the month before. It ranks #238 of 14,873 Outdoor Recreation brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Outdoor Recreation brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KASK is an Italian company that develops, designs and manufactures helmets for cycling, snow and equestrian sports as well as workplace safety products, with a sister brand KOO that produces cycling and snow performance eyewear and goggles.
01 · Traffic
How much traffic Kask gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kask drew an estimated 130k visits in September 2026, down 9% on the month before and down 24% over three months.
- Worldwide#75,052of 4.5m sites · Top 5%
- In United States#24,761of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#1,217of 101,136 brands · Top 5%
- Outdoor Recreation, United States#238of 14,873 brands · Top 5%
130k
estimated visits in September
1 mo ▼ −9.2%4 mo ▼ −23.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kask.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kask holds 2.4 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 17% of customers give five stars and 83% one star.
Outdoor Sports Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kask sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kask's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kask in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Kask is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kask runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2023 (image, text, video).
Push your limitsKASK sport28 Sept 2026image
Supera i tuoi limitiKASK sport27 Sept 2026image
Supera i tuoi limitiKASK sport23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026KASK SPAverified
Video ad21 Oct 2026KASK SPAverified
Text ad21 Oct 2026KASK SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kask.
The creators who tag @kask_sport on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kask_sport on Instagram, led by Laurance Logan (17.1k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaurance Logan@logibear.1 · 🇬🇧 GB | Fitness sport bodybuilding Creator | 17.1k | 0.7% | 10 | Tagged @kask_sport |
06 · Competitors according to Gravity
Who Kask competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kask among Outdoor Recreation brands in Italy. The closest is MET Helmets, then POC, sweetprotection.com, giro.com, helmexpress.com, skistarshop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MET Helmetsmet-helmets.com | |||||||
| POCpoc.com | |||||||
| sweetprotection.comsweetprotection.com | |||||||
| giro.comgiro.com | |||||||
| helmexpress.comhelmexpress.com | |||||||
| skistarshop.comskistarshop.com |
07 · Company
The company behind Kask.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kask is a company based in Italy, founded in 2004 according to LinkedIn, on a domain registered in March 2002. It employs about 171 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2004, per LinkedIn
- Domain registered
- 25 Mar 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 171 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kask.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kask
What people ask Google about Kask.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kask a legit company?
According to Gravity by Benchr, Kask is a brand based in Italy: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 171 people on LinkedIn, it has 170,545 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Kask sell?
KASK is an Italian company that develops, designs and manufactures helmets for cycling, snow and equestrian sports as well as workplace safety products, with a sister brand KOO that produces cycling and snow performance eyewear and goggles. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Kask promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kask advertises on Facebook and Instagram and on Google, where its offers often run. Check kask.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kask?
Kask sells on its own website, kask.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kask?
Gravity by Benchr records a company based in Italy, founded in 2004 according to LinkedIn, on a domain registered in 2002, with 171 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kask doing well?
Not at the moment. Gravity by Benchr estimates about 130,200 visits to kask.com in September 2026, down 9% in a month and down 24% over three months. Kask ranks #238 of 14,873 Outdoor Recreation brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kask use?
Gravity by Benchr identifies kask.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kask's ad budget?
Gravity by Benchr does not publish a spend figure for Kask on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Italy?
Among Outdoor Recreation brands in Italy in the Gravity by Benchr index, Kask ranks #238 of 14,873 by estimated traffic. Its closest competitors on the same market are MET Helmets, POC, sweetprotection.com, giro.com and helmexpress.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kask.