Brand page · Food Items · Romania
Kaufland: 2.3M visits a month, 74 active Meta ads, Gravity score 600.
Kaufland — Kaufland Romania & Moldova is a supermarket chain and online marketplace that offers weekly catalog deals, recipes, and promotions through its Kaufland Card loyalty program. In September 2026 kaufland.ro drew an estimated 2.3M visits, up 2% on the month before. It ranks #3 of 170 Food Items brands in Romania.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Food Items brands in Romania with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kaufland Romania & Moldova is a supermarket chain and online marketplace that offers weekly catalog deals, recipes, and promotions through its Kaufland Card loyalty program.
01 · Traffic
How much traffic Kaufland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kaufland drew an estimated 2.3M visits in September 2026, up 2% on the month before and up 11% over three months.
- Worldwide#7,525of 4.5M sites · Top 1%
- In Romania#36of 27.5K sites · Top 1%
- Food Items, worldwide#180of 260,714 brands · Top 1%
- Food Items, Romania#3of 170 brands · Top 5%
2.3M
estimated visits in September
1 mo ▲ +1.6%4 mo ▲ +10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kaufland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kaufland holds 3.0 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Discount Supermarket Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kaufland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kaufland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kaufland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Kaufland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kaufland runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Nu rata promoțiile din această săptămâna la produsele preferate și nu uita să scanezi Kaufland Card Xtra la cumpărături pentru a beneficia dKaufland Romania7 Oct 2026video
Kaufland Card XTRAKaufland Romania7 Oct 2026image
Kaufland RomaniaKaufland Romania7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kaufland Romania SCSverified
Text ad20 Oct 2026Kaufland Romania SCSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kaufland.
The creators who tag @kauflandromania on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kauflandromania on Instagram, led by Pluxee Romania (17K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPluxee Romania@pluxee.romania · 🇷🇴 RO | Food cooking nutrition Creator | 17K | 0.2% | 3 | Tagged @kauflandromania |
06 · Competitors according to Gravity
Who Kaufland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kaufland among Food Items brands in Romania. The closest is KONZUM, then Lidl, Carrefour, kroger.com, Netto Marken-Discount, DekaMarkt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KONZUMkonzum.hr | |||||||
| Lidllidl.sk | |||||||
| Carrefourcarrefour.ro | |||||||
| kroger.comkroger.com | |||||||
| Netto Marken-Discountnetto-online.de | |||||||
| DekaMarktdekamarkt.nl |
07 · Company
The company behind Kaufland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kaufland is a company based in Romania, founded in 2005 according to LinkedIn. It employs about 3,250 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇷🇴 Romania
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,250 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kaufland.ro
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kaufland
What people ask Google about Kaufland.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kaufland legit?
According to Gravity by Benchr, Kaufland is a brand based in Romania: it employs 3,250 people on LinkedIn, it has 174,409 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Kaufland known for?
Kaufland Romania & Moldova is a supermarket chain and online marketplace that offers weekly catalog deals, recipes, and promotions through its Kaufland Card loyalty program. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Kaufland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kaufland advertises on Facebook and Instagram and on Google, where its offers often run. Check kaufland.ro for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kaufland?
Gravity by Benchr records a company based in Romania, founded in 2005 according to LinkedIn, with 3,250 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kaufland growing?
Yes. Gravity by Benchr estimates about 2,256,500 visits to kaufland.ro in September 2026, up 2% in a month and up 11% over three months. Kaufland ranks #3 of 170 Food Items brands in Romania in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Kaufland's ad budget?
Gravity by Benchr does not publish a spend figure for Kaufland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Romania?
Among Food Items brands in Romania in the Gravity by Benchr index, Kaufland ranks #3 of 170 by estimated traffic. Its closest competitors on the same market are KONZUM, Lidl, Carrefour, kroger.com, Netto Marken-Discount. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kaufland.