Brand page · Food Items · Croatia
KONZUM: 1.3M visits a month, 36 active Meta ads.
KONZUM — Konzum is a leading retail chain in Croatia, part of the Fortenova group, with over 600 stores nationwide. It offers a wide range of products including groceries, beverages, dairy, meat, bakery items, and various consumer goods. In September 2026 konzum.hr drew an estimated 1.3M visits, down 11% on the month before. It ranks #2 of 43 Food Items brands in Croatia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Konzum is a leading retail chain in Croatia, part of the Fortenova group, with over 600 stores nationwide. It offers a wide range of products including groceries, beverages, dairy, meat, bakery items, and various consumer goods.
01 · Traffic
How much traffic KONZUM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KONZUM drew an estimated 1.3M visits in September 2026, down 11% on the month before and down 12% over three months.
- Worldwide#11,739of 4.5M sites · Top 1%
- In Croatia#21of 9.5K sites · Top 1%
- Food Items, worldwide#264of 260,714 brands · Top 1%
- Food Items, Croatia#2of 43 brands · Top 5%
1.3M
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −11.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KONZUM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KONZUM holds 3.9 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Discount Supermarket Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KONZUM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read KONZUM's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places KONZUM in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What KONZUM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KONZUM runs Meta ads on Facebook, Instagram, and has advertised on Google since June 2026 (image, text, video).
Sudjeluj u nagradnoj igri!Konzum7 Oct 2026image
Pogledajte ponudu!Konzum7 Oct 2026image
Prelistaj katalog!Konzum6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026KONZUM plus d.o.o.verified
Image ad21 Oct 2026KONZUM plus d.o.o.verified
Image ad21 Oct 2026KONZUM plus d.o.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KONZUM.
The creators who tag @konzumhr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @konzumhr on Instagram, led by Mirela Kardasevic (111K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMirela Kardasevic@mirelakardasevic · 🇷🇸 RS | Fitness sport bodybuilding Creator | 111K | 0.5% | 2 | Tagged @konzumhr |
06 · Competitors according to Gravity
Who KONZUM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KONZUM among Food Items brands in Croatia. The closest is Mercadona, then itesco.cz, colruyt.be, EROSKI, pingodoce.pt, plus.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mercadonamercadona.es | |||||||
| itesco.czitesco.cz | |||||||
| colruyt.becolruyt.be | |||||||
| EROSKIeroski.es | |||||||
| pingodoce.ptpingodoce.pt | |||||||
| plus.nlplus.nl |
07 · Company
The company behind KONZUM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KONZUM is a company based in Croatia, founded in 1957 according to LinkedIn. It employs about 1,445 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇷 Croatia
- Founded
- 1957, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,445 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- konzum.hr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KONZUM
What people ask Google about KONZUM.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KONZUM a legit company?
According to Gravity by Benchr, KONZUM is a brand based in Croatia: it employs 1,445 people on LinkedIn, it has 43,737 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is KONZUM known for?
Konzum is a leading retail chain in Croatia, part of the Fortenova group, with over 600 stores nationwide. It offers a wide range of products including groceries, beverages, dairy, meat, bakery items, and various consumer goods. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
KONZUM promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KONZUM advertises on Facebook and Instagram and on Google, where its offers often run. Check konzum.hr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns KONZUM?
Gravity by Benchr records a company based in Croatia, founded in 1957 according to LinkedIn, with 1,445 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is KONZUM doing well?
Not at the moment. Gravity by Benchr estimates about 1,302,700 visits to konzum.hr in September 2026, down 11% in a month and down 12% over three months. KONZUM ranks #2 of 43 Food Items brands in Croatia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is KONZUM's ad budget?
Gravity by Benchr does not publish a spend figure for KONZUM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Croatia?
Among Food Items brands in Croatia in the Gravity by Benchr index, KONZUM ranks #2 of 43 by estimated traffic. Its closest competitors on the same market are Mercadona, itesco.cz, colruyt.be, EROSKI, pingodoce.pt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KONZUM.