Brand page · Toys · Estonia
kaup24.ee: 1.3M visits a month, 88 active Meta ads.
kaup24.ee — Kaup24.ee is an online retail platform and e-commerce marketplace that belongs to the Pigu Hobby Hall Group, the largest e-commerce company in the Baltics. It offers a wide range of products including electronics, furniture, toys, and other items for daily purchases. In September 2026 kaup24.ee drew an estimated 1.3M visits, down 10% on the month before. It ranks #1 of 21 Toys brands in Estonia and holds a 3.8 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Kaup24.ee is an online retail platform and e-commerce marketplace that belongs to the Pigu Hobby Hall Group, the largest e-commerce company in the Baltics. It offers a wide range of products including electronics, furniture, toys, and other items for daily purchases.
01 · Traffic
How much traffic kaup24.ee gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
kaup24.ee drew an estimated 1.3M visits in September 2026, down 10% on the month before and up 9% over three months.
- Worldwide#10,795of 4.5M sites · Top 1%
- In Estonia#9of 3.1K sites · Top 1%
- Toys, worldwide#61of 50,509 brands · Top 1%
- Toys, Estonia#1of 21 brands · Top 5%
1.3M
estimated visits in September
1 mo ▼ −10.5%4 mo ▲ +8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about kaup24.ee.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
kaup24.ee holds 3.8 out of 5 on Trustpilot over 48 reviews, 20 of them in the last twelve months: 42% of customers give five stars and 50% one star. That volume places kaup24.ee in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Electronics Store Cell Phone Accessory Store Cell Phone Store Computer Store Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What kaup24.ee sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read kaup24.ee's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places kaup24.ee in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What kaup24.ee is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
kaup24.ee runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
Osta kohe⭐Kaup24 e-Kaubamaja14 Oct 2026image
Lao suurpuhastus on täies hoos! 🧹 PLUS liikmed, haarake sooduskoodid kuni -75%* trendikatele toodetele - jah, isegi nii väga otsitud kuumaõKaup24 e-Kaubamaja13 Oct 2026image
Poksikindad rdx f6 kara, mustKaup24 e-Kaubamaja12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pigu UABverified
Text ad20 Oct 2026Pigu UABverified
Text ad20 Oct 2026Pigu UABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about kaup24.ee.
The creators who tag @kaup24_ee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who kaup24.ee competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for kaup24.ee among Toys brands in Estonia. The closest is 220.lv, then pigu.lt, eStore.nu, HS Plus, ONOFF, Smartech.ee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 220.lv220.lv | |||||||
| pigu.ltpigu.lt | |||||||
| eStore.nuestore.nu | |||||||
| HS Plushs-plus.com | |||||||
| ONOFFonoff.ee | |||||||
| Smartech.eesmartech.ee |
07 · Company
The company behind kaup24.ee.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
kaup24.ee is a company based in Estonia, on a domain registered in May 2013. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇪 Estonia
- Founded
- Data not available
- Domain registered
- 24 May 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kaup24.ee
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about kaup24.ee
What people ask Google about kaup24.ee.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is kaup24.ee legit?
According to Gravity by Benchr, kaup24.ee is a brand based in Estonia: its website has existed since May 2013, it employs 7 people on LinkedIn, it has 4,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
kaup24.ee reviews
Customers rate kaup24.ee 3.8 out of 5 on Trustpilot over 48 reviews, 20 of them in the last twelve months: 42% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is kaup24.ee?
Kaup24.ee is an online retail platform and e-commerce marketplace that belongs to the Pigu Hobby Hall Group, the largest e-commerce company in the Baltics. It offers a wide range of products including electronics, furniture, toys, and other items for daily purchases. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does kaup24.ee have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: kaup24.ee advertises on Facebook and Instagram and on Google, where its offers often run. Check kaup24.ee for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns kaup24.ee?
Gravity by Benchr records a company based in Estonia, whose domain was registered in 2013, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is kaup24.ee doing well?
Yes. Gravity by Benchr estimates about 1,297,400 visits to kaup24.ee in September 2026, down 10% in a month and up 9% over three months. kaup24.ee ranks #1 of 21 Toys brands in Estonia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is kaup24.ee's ad budget?
Gravity by Benchr does not publish a spend figure for kaup24.ee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Estonia?
Among Toys brands in Estonia in the Gravity by Benchr index, kaup24.ee ranks #1 of 21 by estimated traffic. Its closest competitors on the same market are 220.lv, pigu.lt, eStore.nu, HS Plus, ONOFF. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with kaup24.ee.