Brand page · Hobbies & Creative Arts · United States
Kawaii Pen Shop: 179k visits a month, 6 active Meta ads, Gravity score 375.
Kawaii Pen Shop — Kawaii Pen Shop is a stationery store that sells cute and unique stationery and school supplies. In September 2026 kawaiipenshop.com drew an estimated 179k visits, down 4% on the month before. It ranks #156 of 32,083 Hobbies & Creative Arts brands in United States and holds a 1.6 Trustpilot rating over 711 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 343 peers: Hobbies & Creative Arts brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kawaii Pen Shop is a stationery store that sells cute and unique stationery and school supplies.
01 · Traffic
How much traffic Kawaii Pen Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kawaii Pen Shop drew an estimated 179k visits in September 2026, down 4% on the month before and down 26% over three months.
- Worldwide#57,571of 4.5m sites · Top 5%
- In United States#18,929of 1.2m sites · Top 5%
- Hobbies & Creative Arts, worldwide#868of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#156of 32,083 brands · Top 1%
179k
estimated visits in September
1 mo ▼ −3.9%4 mo ▼ −25.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kawaii Pen Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kawaii Pen Shop holds 1.6 out of 5 on Trustpilot over 711 reviews, 19 of them in the last twelve months: 63% of customers give five stars and 20% one star. That volume places Kawaii Pen Shop in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kawaii Pen Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kawaii Pen Shop sells on Shopify, 83% of its catalogue in stock. The best seller is Momo Cat Gel Ink Pen, at US$4.99, followed by Japanese Cartoon Cat Gel Pen and Pilot Color Eno Erasable Mechanical Pencil.
#1Momo Cat Gel Ink PenKawaii Pen ShopUS$4.99In stock
#2Japanese Cartoon Cat Gel PenKawaii Pen ShopUS$4.99In stock
#3Pilot Color Eno Erasable Mechanical PencilKawaii Pen ShopUS$4.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kawaii Pen Shop in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 90% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$17.99
- Currency
- USD
04 · Ads
What Kawaii Pen Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kawaii Pen Shop runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2022 (image, text, video).
Smiling Poop Pencil SharpenerKawaii Pen Shop12 Sept 2026image
Kawaii Cookie SharpenerKawaii Pen Shop10 Sept 2026image
Kawaii Cookie SharpenerKawaii Pen Shop11 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Jerry Hsiehverified
Text ad21 Oct 2026Jerry Hsiehverified
Image ad20 Oct 2026Jerry Hsiehverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kawaii Pen Shop.
The creators who tag @kawaiipenshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kawaiipenshop on Instagram, led by Claudia (36.1k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClaudia@sunshine_journal_ · 🇺🇸 US | Photography visual arts Creator | 36.1k | 0.9% | 9 | Tagged @kawaiipenshop |
06 · Competitors according to Gravity
Who Kawaii Pen Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kawaii Pen Shop among Hobbies & Creative Arts brands in United States. The closest is Tokyo Pen Shop, then Stationery Pal, NotebookTherapy, KAMIOJAPAN SHOP, 10x10.co.kr, Diecutsmart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tokyo Pen Shoptokyopenshop.com | |||||||
| Stationery Palstationerypal.com | |||||||
| NotebookTherapynotebooktherapy.com | |||||||
| KAMIOJAPAN SHOPkamiojapan.shop | |||||||
| 10x10.co.kr10x10.co.kr | |||||||
| Diecutsmartdiecutsmart.com |
07 · Company
The company behind Kawaii Pen Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kawaii Pen Shop is a company based in Jackson, United States, founded in 2018 according to LinkedIn, on a domain registered in July 2016. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Jackson
- Founded
- 2018, per LinkedIn
- Domain registered
- 26 Jul 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kawaiipenshop.com · Shopify · USD
- Catalogue
- 155 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kawaii Pen Shop
What people ask Google about Kawaii Pen Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kawaii Pen Shop legit?
According to Gravity by Benchr, Kawaii Pen Shop is a brand based in Jackson, United States: its website has existed since July 2016, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 384,905 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Kawaii Pen Shop?
Customers rate Kawaii Pen Shop 1.6 out of 5 on Trustpilot over 711 reviews, 19 of them in the last twelve months: 63% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kawaii Pen Shop known for?
Kawaii Pen Shop is a stationery store that sells cute and unique stationery and school supplies. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kawaii Pen Shop expensive?
Kawaii Pen Shop's best seller, Momo Cat Gel Ink Pen, sells US$4.99 on kawaiipenshop.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check kawaiipenshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kawaii Pen Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kawaii Pen Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check kawaiipenshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kawaii Pen Shop?
Kawaii Pen Shop sells on its own website, kawaiipenshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kawaii Pen Shop?
Gravity by Benchr records a company based in Jackson, United States, founded in 2018 according to LinkedIn, on a domain registered in 2016, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kawaii Pen Shop growing?
Not at the moment. Gravity by Benchr estimates about 178,700 visits to kawaiipenshop.com in September 2026, down 4% in a month and down 26% over three months. Kawaii Pen Shop ranks #156 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kawaii Pen Shop use?
Gravity by Benchr identifies kawaiipenshop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kawaii Pen Shop's ad budget?
Gravity by Benchr does not publish a spend figure for Kawaii Pen Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Kawaii Pen Shop ranks #156 of 32,083 by estimated traffic. Its closest competitors on the same market are Tokyo Pen Shop, Stationery Pal, NotebookTherapy, KAMIOJAPAN SHOP and 10x10.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kawaii Pen Shop.