Brand page · Linens & Bedding · Netherlands
Kayori traffic, ads & competitors 46k visits a month, 66 active Meta ads, Gravity score 480.
Kayori — Kayori is a Dutch brand that sells sustainable bedding and bath textiles made from materials like cotton-satin, linen, Tencel, and percale. In September 2026 kayori.nl drew an estimated 46k visits, down 17% on the month before. It ranks #14 of 335 Linens & Bedding brands in the Netherlands and holds a 4.6 Trustpilot rating over 140 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Linens & Bedding brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kayori is a Dutch brand that sells sustainable bedding and bath textiles made from materials like cotton-satin, linen, Tencel, and percale.
01 · Traffic
Kayori website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kayori drew an estimated 46k visits in September 2026, down 17% on the month before and down 15% over three months.
- Worldwide#182,690of 4.5m sites · Top 5%
- In Netherlands#2,579of 78.6k sites · Top 5%
- Linens & Bedding, worldwide#945of 24,680 brands · Top 5%
- Linens & Bedding, Netherlands#14of 335 brands · Top 5%
46k
estimated visits in September
1 mo ▼ −16.5%4 mo ▼ −15.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Kayori reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kayori holds 4.6 out of 5 on Trustpilot over 140 reviews, 63 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places Kayori in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics Store Linens Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Kayori best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kayori's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kayori in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Kayori ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kayori runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2023 (image, text, video).
Cozy Days sale -40%Kayori8 Oct 2026image
Cozy Days sale -40%Kayori8 Oct 2026image
Hoeslaken TARA met 35%Kayori8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sprints & Sneakers B.V.verified
Text ad20 Oct 2026Sprints & Sneakers B.V.verified
Text ad20 Oct 2026Sprints & Sneakers B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Kayori influencers
The creators who tag @kayori_world on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kayori_world on Instagram, led by Denise │ Casa di Denise (75.9k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDenise │ Casa di Denise@casadidenise · 🇳🇱 NL | Decoration garden diy Creator | 75.9k | 1.3% | 2 | Tagged @kayori_world |
06 · Competitors according to Gravity
Kayori competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kayori among Linens & Bedding brands in the Netherlands. The closest is Garnier-Thiebaut, then KARO, Shop4Hotel, Schweitzer Linen, CottonMarket, LinenMe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Garnier-Thiebautgarnier-thiebaut.fr | |||||||
| KAROkaro.waw.pl | |||||||
| Shop4Hotelshop4hotel.com | |||||||
| Schweitzer Linenschweitzerlinen.com | |||||||
| CottonMarketcottonmarket.pl | |||||||
| LinenMelinenme.com |
07 · Company
Who is behind Kayori?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kayori is a company based in Netherlands, founded in 2018 according to LinkedIn, on a domain registered in April 2018. It employs about 25 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2018, per LinkedIn
- Domain registered
- 12 Apr 2018
- Employees
- 25 on LinkedIn
- Own store
- kayori.nl · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kayori
What people ask Google about Kayori.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kayori a legit company?
According to Gravity by Benchr, Kayori is a brand based in the Netherlands: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 25 people on LinkedIn, it has 11,392 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kayori reviews: is it worth it?
Customers rate Kayori 4.6 out of 5 on Trustpilot over 140 reviews, 63 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kayori?
Kayori is a Dutch brand that sells sustainable bedding and bath textiles made from materials like cotton-satin, linen, Tencel, and percale. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Kayori promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kayori advertises on Facebook and Instagram and on Google, where its offers often run. Check kayori.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kayori?
Kayori sells on its own website, kayori.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kayori?
Gravity by Benchr records a company based in Netherlands, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kayori doing well?
Not at the moment. Gravity by Benchr estimates about 46,000 visits to kayori.nl in September 2026, down 17% in a month and down 15% over three months. Kayori ranks #14 of 335 Linens & Bedding brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kayori use?
Gravity by Benchr identifies kayori.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kayori's ad budget?
Gravity by Benchr does not publish a spend figure for Kayori on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in the Netherlands?
Among Linens & Bedding brands in the Netherlands in the Gravity by Benchr index, Kayori ranks #14 of 335 by estimated traffic. Its closest competitors on the same market are Garnier-Thiebaut, KARO, Shop4Hotel, Schweitzer Linen and CottonMarket. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kayori.