Brand page · Kitchen & Dining

KeepCup Top 5% worldwide Top 5% in Kitchen & Dining
keepcup.com· Shopify·Since 2008

KeepCup: 116K visits a month, 88 active Meta ads.

KeepCup — KeepCup makes reusable cups, travel mugs, and bottles for coffee lovers who care about drinking pleasure on the go. In September 2026 keepcup.com drew an estimated 116K visits, down 4% on the month before. It ranks #46 of 4,419 Kitchen & Dining brands and holds a 4.2 Trustpilot rating over 1,280 reviews.

keepcup.com@keepcup 198KFacebookLinkedIn 32.3KTrustpilot 4.2Meta Ad Library 88

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
116K
−4% vs. August 2026
Instagram followers
198K
4,465 posts · @keepcup
Trustpilot
4.2
1,280 reviews · 8 in 12 months
Meta ads
88
active · on Google since 2023
Products
99%
in stock
Rank in Australia
#46
of 4,419 in Kitchen & Dining
LinkedIn
32.3K
followers · 38 employees
Earned media value
€4.0k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

KeepCup makes reusable cups, travel mugs, and bottles for coffee lovers who care about drinking pleasure on the go.

01 · Traffic

How much traffic KeepCup gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

KeepCup drew an estimated 116K visits in September 2026, down 4% on the month before and down 9% over three months.

  • Worldwide#82,804of 4.5M sites · Top 5%
  • In Australia#1,826of 105K sites · Top 5%
  • Kitchen & Dining, worldwide#1,915of 145,612 brands · Top 5%
  • Kitchen & Dining, Australia#46of 4,419 brands · Top 5%
Monthly visitssource Sept 2026

116K

estimated visits in September

1 mo ▼ −4.3%4 mo ▼ −8.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about KeepCup.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

KeepCup holds 4.2 out of 5 on Trustpilot over 1,280 reviews, 8 of them in the last twelve months: 77% of customers give five stars and 8% one star. That volume places KeepCup in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 21 Oct 2026
4.2TrustScore · 1,280 reviews · 8 in 12 months
Top 10% review volumeTop 30% rating quality
5 ★77%
4 ★8%
3 ★4%
2 ★3%
1 ★8%

Kitchen Furniture Store Fashion Accessories Store Australian Goods Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What KeepCup sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

KeepCup sells on Shopify, 99% of its catalogue in stock. The best seller is Brew Glass Cup Base, at A$13.00–A$16.00, followed by Splashproof Plug and Cold Cup Original.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Food & Beverage Carriers85%
Tableware14%
Party Supplies1%
Barware1%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining99%
Party & Celebration1%
Gift Cards0%

The dominant category places KeepCup in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
94% of the catalogue
In stock
99%
Upper price quartile
US$28.59
Currency
AUD

05 · Influencers

Who talks about KeepCup.

The creators who tag @keepcup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @keepcup on Instagram, led by Hollie | surrey pt (19.5K followers, 0.2% engagement).

Influencersaccounts tagging @keepcup · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHollie | surrey pt@holliefitx · 🇬🇧 GBFitness sport bodybuilding Creator19.5K0.2%3Tagged @keepcup
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who KeepCup competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for KeepCup among Kitchen & Dining brands. The closest is Contigo, then Klean Kanteen, Chilly's, SHO, Bubba Brands, Owala.

CompetitorsKitchen & Dining · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Contigogocontigo.com
Klean Kanteenkleankanteen.com
Chilly'schillys.com
SHOshoreusable.com
Bubba Brandsbubbabrands.com
Owalacheckout.owalalife.com
Competitors Gravity finds for KeepCup. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare KeepCup with Contigo

07 · Company

The company behind KeepCup.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

KeepCup is an e-commerce brand, founded in 2008 according to LinkedIn, on a domain registered in May 2008. It employs about 38 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2008, per LinkedIn
Domain registered
2 May 2008
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
38 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
keepcup.com · Shopify · AUD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about KeepCup

What people ask Google about KeepCup.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is KeepCup a legit company?

According to Gravity by Benchr, KeepCup is a brand: its website has existed since May 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 197,596 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

KeepCup reviews: is it worth it?

Customers rate KeepCup 4.2 out of 5 on Trustpilot over 1,280 reviews, 8 of them in the last twelve months: 77% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does KeepCup sell?

KeepCup makes reusable cups, travel mugs, and bottles for coffee lovers who care about drinking pleasure on the go. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is KeepCup expensive?

KeepCup's best seller, Brew Glass Cup Base, sells from A$13.00 to A$16.00 on keepcup.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check keepcup.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a KeepCup discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: KeepCup advertises on Facebook and Instagram and on Google, where its offers often run. Check keepcup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy KeepCup?

KeepCup sells on its own website, keepcup.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind KeepCup?

Gravity by Benchr records a company, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is KeepCup doing well?

Not at the moment. Gravity by Benchr estimates about 115,900 visits to keepcup.com in September 2026, down 4% in a month and down 9% over three months. KeepCup ranks #46 of 4,419 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does KeepCup use?

Gravity by Benchr identifies keepcup.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records.

How much does KeepCup spend on Meta ads?

Gravity by Benchr does not publish a spend figure for KeepCup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands?

Among Kitchen & Dining brands in the Gravity by Benchr index, KeepCup ranks #46 of 4,419 by estimated traffic. Its closest competitors on the same market are Contigo, Klean Kanteen, Chilly's, SHO, Bubba Brands. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KeepCup.