Brand page · Fitness & General Exercise Equipment · United Kingdom
KEFL traffic, ads & competitors 50.2k visits a month, 28 active Meta ads, Gravity score 544.
KEFL — KEFL is a company that sells home fitness equipment and gym supplies, offering a curated selection of premium-quality wellness products designed to enhance health, fitness, and overall well-being. In September 2026 kefl.co.uk drew an estimated 50.2k visits, down 36% on the month before. It ranks #36 of 577 Fitness & General Exercise Equipment brands in the United Kingdom and holds a 3.9 Trustpilot rating over 2,424 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Fitness & General Exercise Equipment brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KEFL is a company that sells home fitness equipment and gym supplies, offering a curated selection of premium-quality wellness products designed to enhance health, fitness, and overall well-being.
01 · Traffic
KEFL website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KEFL drew an estimated 50.2k visits in September 2026, down 36% on the month before and down 27% over three months.
- Worldwide#169,551of 4.5m sites · Top 5%
- In United Kingdom#8,911of 192k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#517of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United Kingdom#36of 577 brands · Top 10%
50.2k
estimated visits in September
1 mo ▼ −35.7%4 mo ▼ −27.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
KEFL reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KEFL holds 3.9 out of 5 on Trustpilot over 2,424 reviews, 1,012 of them in the last twelve months: 75% of customers give five stars and 17% one star. That volume places KEFL in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Fitness Equipment Wholesaler Fitness and Nutrition Service Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
KEFL best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KEFL sells on Shopify, 79% of its catalogue in stock. The best seller is KEFL Sports Neoprene Kettlebell - Colour Coded, at £8.99–£457.99, followed by KEFL Colour Coded Cast Iron Kettlebell and KEFL Rubber Hexagonal Dumbbell Set.
#1KEFL Sports Neoprene Kettlebell - Colour CodedKEFL£8.99–£457.99In stock
#2KEFL Colour Coded Cast Iron KettlebellKEFL£8.99–£135.99In stock
#3KEFL Rubber Hexagonal Dumbbell SetKEFL£7.99–£1,495.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KEFL in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 85% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$62.86
- Currency
- GBP
04 · Ads
KEFL ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KEFL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
CODE: AUTUMN20KEFL6 Oct 2026image
Knee Support with Straps | Adjustable & Secure | KEFL - Large/Extra Large / PinkKEFL5 Oct 2026image
default_collection_headlineKEFL5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026SCARLET LTDverified
Text ad20 Oct 2026SCARLET LTDverified
Text ad20 Oct 2026SCARLET LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
KEFL influencers
The creators who tag @kefl.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
KEFL competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KEFL among Fitness & General Exercise Equipment brands in the United Kingdom. The closest is Infinite Fitness, then Myzone, ape-x.shop, NORTHERN, Corebalance, elitebodysquad.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Infinite Fitnessinfinite-fitness.co.uk | |||||||
| Myzonebuy.myzone.org | |||||||
| ape-x.shopape-x.shop | |||||||
| NORTHERNnortherngymequipment.com | |||||||
| Corebalancecorebalance.co.uk | |||||||
| elitebodysquad.comelitebodysquad.com |
07 · Company
Who is behind KEFL?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KEFL is a company based in Milton Keynes, United Kingdom, on a domain registered in May 2022. It employs about 10 people.
- Entity country
- 🇬🇧 United Kingdom · Milton Keynes
- Domain registered
- 31 May 2022
- Employees
- 10 on LinkedIn
- Own store
- kefl.co.uk · Shopify · GBP
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KEFL
What people ask Google about KEFL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KEFL legit?
According to Gravity by Benchr, KEFL is a brand based in Milton Keynes, United Kingdom: its website has existed since May 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 2,077 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
KEFL reviews
Customers rate KEFL 3.9 out of 5 on Trustpilot over 2,424 reviews, 1,012 of them in the last twelve months: 75% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KEFL known for?
KEFL is a company that sells home fitness equipment and gym supplies, offering a curated selection of premium-quality wellness products designed to enhance health, fitness, and overall well-being. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does KEFL cost?
KEFL's best seller, KEFL Sports Neoprene Kettlebell - Colour Coded, sells from £8.99 to £457.99 on kefl.co.uk. 79% of the catalogue is in stock. Gravity does not track prices daily: check kefl.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a KEFL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: KEFL advertises on Facebook and Instagram and on Google, where its offers often run. Check kefl.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy KEFL?
KEFL sells on its own website, kefl.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns KEFL?
Gravity by Benchr records a company based in Milton Keynes, United Kingdom, whose domain was registered in 2022, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KEFL growing?
Not at the moment. Gravity by Benchr estimates about 50,200 visits to kefl.co.uk in September 2026, down 36% in a month and down 27% over three months. KEFL ranks #36 of 577 Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KEFL use?
Gravity by Benchr identifies kefl.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does KEFL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for KEFL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in the United Kingdom?
Among Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity by Benchr index, KEFL ranks #36 of 577 by estimated traffic. Its closest competitors on the same market are Infinite Fitness, Myzone, ape-x.shop, NORTHERN and Corebalance. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KEFL.