Brand page · Outdoor Recreation · United States
Kelty: 88.3k visits a month, 56 active Meta ads, Gravity score 524.
Kelty — Kelty is an outdoor gear brand that sells camping and backpacking equipment including tents, shelters, sleeping bags, backpacks, and related accessories. In September 2026 kelty.com drew an estimated 88.3k visits, down 18% on the month before. It ranks #366 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kelty is an outdoor gear brand that sells camping and backpacking equipment including tents, shelters, sleeping bags, backpacks, and related accessories.
01 · Traffic
How much traffic Kelty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kelty drew an estimated 88.3k visits in September 2026, down 18% on the month before and down 44% over three months.
- Worldwide#104,254of 4.5m sites · Top 5%
- In United States#34,004of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#1,904of 101,136 brands · Top 5%
- Outdoor Recreation, United States#366of 14,873 brands · Top 5%
88.3k
estimated visits in September
1 mo ▼ −17.5%4 mo ▼ −44.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kelty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kelty holds 2.7 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 75% one star.
Camping Store Camp
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kelty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kelty sells on Shopify, 78% of its catalogue in stock. The best seller is Low Loveseat, at US$149.95, followed by Loveseat and Biggie Blanket.
#1Low LoveseatKeltyUS$149.95In stock
#2LoveseatKeltyUS$149.95In stock
#3Biggie BlanketKeltyUS$54.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kelty in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 79% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$231.20
- Currency
- USD
04 · Ads
What Kelty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kelty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
KeltyKelty2 Oct 2026image
KeltyKelty2 Oct 2026image
KeltyKelty2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Exxel Outdoorsverified
Text ad20 Oct 2026Exxel Outdoorsverified
Text ad20 Oct 2026Exxel Outdoorsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kelty.
The creators who tag @keltyusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @keltyusa on Instagram, led by Abby | Utah Hiking and Outdoor Mom (14.9k followers, 18.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAbby | Utah Hiking and Outdoor Mom@abby.outdoors · 🇺🇸 US | Parenting family Creator | 14.9k | 18.8% | 3 | Tagged @keltyusa |
06 · Competitors according to Gravity
Who Kelty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kelty among Outdoor Recreation brands in United States. The closest is pro.nemoequipment.com, then NEMO Equipment, DOD Outdoors, Teton, Zempire US, Big Agnes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pro.nemoequipment.compro.nemoequipment.com | |||||||
| NEMO Equipmentnemoequipment.com | |||||||
| DOD Outdoorsdodoutdoors.com | |||||||
| Tetontetongear.com | |||||||
| Zempire USzempirecamping.com | |||||||
| Big Agneseu.bigagnes.com |
07 · Company
The company behind Kelty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kelty is a company based in Broomfield, United States, founded in 1952 according to LinkedIn, on a domain registered in May 1996. It employs about 39 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Broomfield
- Founded
- 1952, per LinkedIn
- Domain registered
- 7 May 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 39 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kelty.com · Shopify · USD
- Catalogue
- 45 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kelty
What people ask Google about Kelty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kelty legit or a scam?
According to Gravity by Benchr, Kelty is a brand based in Broomfield, United States: its website has existed since May 1996, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 101,429 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Kelty?
Kelty is an outdoor gear brand that sells camping and backpacking equipment including tents, shelters, sleeping bags, backpacks, and related accessories. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Kelty cost?
Kelty's best seller, Low Loveseat, sells US$149.95 on kelty.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check kelty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kelty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kelty advertises on Facebook and Instagram and on Google, where its offers often run. Check kelty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kelty?
Kelty sells on its own website, kelty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kelty?
Gravity by Benchr records a company based in Broomfield, United States, founded in 1952 according to LinkedIn, on a domain registered in 1996, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kelty growing?
Not at the moment. Gravity by Benchr estimates about 88,300 visits to kelty.com in September 2026, down 18% in a month and down 44% over three months. Kelty ranks #366 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kelty use?
Gravity by Benchr identifies kelty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kelty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kelty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Kelty ranks #366 of 14,873 by estimated traffic. Its closest competitors on the same market are pro.nemoequipment.com, NEMO Equipment, DOD Outdoors, Teton and Zempire US. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kelty.