Brand page · Personal Care · Netherlands

KEUNE Top 5% worldwide Top 5% in Netherlands Top 5% in Personal Care Top 5% in Personal Care in Netherlands
keune.com·🇳🇱 Netherlands·Since 1996

KEUNE: 156K visits a month, 36 active Meta ads, Gravity score 654.

KEUNE — Keune Haircosmetics is an independent family-owned hair care brand that creates premium hair products exclusively for hair professionals, with science at the heart of everything they do. In September 2026 keune.com drew an estimated 156K visits, up 21% on the month before. It ranks #525 of 33,626 Personal Care brands in Netherlands.

keune.com@keunehaircosmetics 247KFacebookLinkedIn 46.2KTrustpilot 3.2Meta Ad Library 36

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
156K
+21% vs. August 2026
Instagram followers
247K
65 posts · @keunehaircosmetics
Trustpilot
3.2
1 review
Meta ads
36
active · on Google since 2023
Products
—
Data not available
Rank in United States
#525
of 33,626 in Personal Care
LinkedIn
46.2K
followers · 1,056 employees
Earned media value
—
Data not available

Gravity score

654/ 1000 · 8 of 10 indicators rated
Brand Power659
Momentum660
Performance643

Percentiles within 50 peers: Personal Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Keune Haircosmetics is an independent family-owned hair care brand that creates premium hair products exclusively for hair professionals, with science at the heart of everything they do.

01 · Traffic

How much traffic KEUNE gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

KEUNE drew an estimated 156K visits in September 2026, up 21% on the month before and up 13% over three months.

  • Worldwide#64,483of 4.5M sites · Top 5%
  • In United States#21,236of 1.2M sites · Top 5%
  • Personal Care, worldwide#3,042of 215,119 brands · Top 5%
  • Personal Care, United States#525of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

156K

estimated visits in September

1 mo ▲ +21.2%4 mo ▲ +13.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about KEUNE.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

KEUNE holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star. On Google, KEUNE scores 4.6 over 28 reviews.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Beauty Product Supplier Hair Product Store

Google reviewsread 19 Oct 2026
4.628 reviews on the Google business profile
5 ★79%
4 ★11%
3 ★4%
2 ★4%
1 ★4%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What KEUNE sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read KEUNE's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care93%
Clothing Accessories1%
Health & Beauty1%

The dominant category places KEUNE in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about KEUNE.

The creators who tag @keunehaircosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @keunehaircosmetics on Instagram, led by CAIDY BRASURE | Global Editorial, Braid & Bridal Hair | Educator (26.6K followers, 0.3% engagement).

Influencersaccounts tagging @keunehaircosmetics · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCAIDY BRASURE | Global Editorial, Braid & Bridal Hair | Educator@caidybrasurehair · 🇺🇸 USBeauty cosmetics skincare Creator26.6K0.3%27Tagged @keunehaircosmetics
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who KEUNE competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for KEUNE among Personal Care brands in Netherlands. The closest is L'Oréal Professionnel Paris, then Kenra Professional, Schwarzkopf, revlonprofessional.com, Redken, Pureology.

CompetitorsPersonal Care · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
L'Oréal Professionnel Parislorealprofessionnel.com
Kenra Professionalkenraprofessional.com
Schwarzkopfschwarzkopf.de
revlonprofessional.comrevlonprofessional.com
Redkenredken.com
Pureologypureology.com
Competitors Gravity finds for KEUNE. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare KEUNE with L'Oréal Professionnel Paris

07 · Company

The company behind KEUNE.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

KEUNE is a company based in Netherlands, on a domain registered in March 1996. It employs about 1,056 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇱 Netherlands
Founded
Data not available
Domain registered
7 Mar 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
1,056 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
keune.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about KEUNE

What people ask Google about KEUNE.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is KEUNE legit?

According to Gravity by Benchr, KEUNE is a brand based in Netherlands: its website has existed since March 1996, it employs 1,056 people on LinkedIn, it has 247,022 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is KEUNE known for?

Keune Haircosmetics is an independent family-owned hair care brand that creates premium hair products exclusively for hair professionals, with science at the heart of everything they do. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a KEUNE discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: KEUNE advertises on Facebook and Instagram and on Google, where its offers often run. Check keune.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns KEUNE?

Gravity by Benchr records a company based in Netherlands, whose domain was registered in 1996, with 1,056 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is KEUNE doing well?

Yes. Gravity by Benchr estimates about 156,100 visits to keune.com in September 2026, up 21% in a month and up 13% over three months. KEUNE ranks #525 of 33,626 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is KEUNE's ad budget?

Gravity by Benchr does not publish a spend figure for KEUNE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Netherlands?

Among Personal Care brands in Netherlands in the Gravity by Benchr index, KEUNE ranks #525 of 33,626 by estimated traffic. Its closest competitors on the same market are L'Oréal Professionnel Paris, Kenra Professional, Schwarzkopf, revlonprofessional.com, Redken. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KEUNE.