Brand page
Pureology: 139k visits a month, 24 active Meta ads.
Pureology — Pureology is a professional color care hair brand offering sulfate-free, 100% vegan formulas designed to protect color-treated hair while supporting needs such as hydration, volume, repair, shine and frizz control. In September 2026 pureology.com drew an estimated 139k visits, down 24% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Pureology is a professional color care hair brand offering sulfate-free, 100% vegan formulas designed to protect color-treated hair while supporting needs such as hydration, volume, repair, shine and frizz control.
01 · Traffic
How much traffic Pureology gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pureology drew an estimated 139k visits in September 2026, down 24% on the month before and down 44% over three months.
- Worldwide#56,159of 4.5m sites · Top 5%
- In United States#18,448of 1.2m sites · Top 5%
- Category, worldwide—Data not available
- Category, United States—Data not available
139k
estimated visits in September
1 mo ▼ −24.4%4 mo ▼ −44.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pureology.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pureology holds 2.0 out of 5 on Trustpilot over 22 reviews, 9 of them in the last twelve months: 9% of customers give five stars and 86% one star. That volume places Pureology in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pureology sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pureology's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Pureology in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
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04 · Ads
What Pureology is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pureology runs Meta ads on Facebook, Instagram, Threads.
Use code: FFFALL26Pureology Professional Color Care11 Oct 2026video
Use code: FFFALL26Pureology Professional Color Care11 Oct 2026image
Use code: FFFALL26Pureology Professional Color Care10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Pureology.
The creators who tag @pureology on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pureology on Instagram, led by Kim Bonondona|NYC Hair Painter (11k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKim Bonondona|NYC Hair Painter@mane_champagne · 🇺🇸 US | Beauty cosmetics skincare Creator | 11k | 0.3% | 12 | Tagged @pureology |
06 · Competitors according to Gravity
Who Pureology competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pureology. The closest is It's a 10 Haircare, then K18Hair, Color Wow, Vizcaya, OLAPLEX, Forever Liss.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| It's a 10 Haircareitsa10haircare.com | |||||||
| K18Hairk18hair.com | |||||||
| Color Wowcolorwowhair.com | |||||||
| Vizcayavizcaya.com.br | |||||||
| OLAPLEXolaplex.com | |||||||
| Forever Lissforeverliss.com.br |
07 · Company
The company behind Pureology.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pureology is an e-commerce brand, on a domain registered in December 2000.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 6 Dec 2000
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pureology.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pureology
What people ask Google about Pureology.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pureology legit or a scam?
According to Gravity by Benchr, Pureology is a brand: its website has existed since December 2000, it has 157,818 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Pureology reviews: is it worth it?
Customers rate Pureology 2.0 out of 5 on Trustpilot over 22 reviews, 9 of them in the last twelve months: 9% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pureology sell?
Pureology is a professional color care hair brand offering sulfate-free, 100% vegan formulas designed to protect color-treated hair while supporting needs such as hydration, volume, repair, shine and frizz control. Source: Gravity by Benchr product classification.
Is there a Pureology discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pureology advertises on Facebook and Instagram, where its offers often run. Check pureology.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Pureology?
Gravity by Benchr records a company, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pureology growing?
Not at the moment. Gravity by Benchr estimates about 139,200 visits to pureology.com in September 2026, down 24% in a month and down 44% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Pureology's ad budget?
Gravity by Benchr does not publish a spend figure for Pureology on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pureology.