Brand page · Clothing

Kiabi Top 10% worldwide Top 5% in Clothing
kiabi.ae· Shopify

Kiabi: 36.3k visits a month, 33 active Meta ads.

Kiabi — KIABI is a French fashion brand that offers affordable clothing for the whole family including men, women, kids, and babies. In September 2026 kiabi.ae drew an estimated 36.3k visits, down 37% on the month before. It ranks #37 of 448 Clothing brands.

kiabi.ae@kiabi_me 21.5kFacebookLinkedIn 250kTrustpilot 3.7Meta Ad Library 33

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
36.3k
−37% vs. August 2026
Instagram followers
21.5k
1,279 posts · @kiabi_me
Trustpilot
3.7
1 review
Meta ads
33
active · on Google since 2022
Products
58%
in stock
Rank in United Arab Emirates
#37
of 448 in Clothing
LinkedIn
250k
followers · 11,449 employees
Earned media value
€295.7
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

KIABI is a French fashion brand that offers affordable clothing for the whole family including men, women, kids, and babies.

01 · Traffic

How much traffic Kiabi gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Kiabi drew an estimated 36.3k visits in September 2026, down 37% on the month before and down 54% over three months.

  • Worldwide#223,386of 4.5m sites · Top 10%
  • In United Arab Emirates#701of 9.8k sites · Top 10%
  • Clothing, worldwide#21,340of 459,295 brands · Top 5%
  • Clothing, United Arab Emirates#37of 448 brands · Top 10%
Monthly visitssource Sept 2026

36.3k

estimated visits in September

1 mo ▼ −37.4%4 mo ▼ −54.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Kiabi.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Kiabi holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.7TrustScore · 1 review
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Children's Clothing Store Women's Clothing Store Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Kiabi sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Kiabi sells on Shopify, 58% of its catalogue in stock. The best seller is Basic plain jersey T-shirt white, at AED 12.00, followed by Plain joggers with elasticated waist BLUE and Pure cotton T-shirt Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing81%
Shoes7%
Clothing Accessories4%
Linens & Bedding3%
Jewelry1%

The dominant category places Kiabi in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
58%
Upper price quartile
US$16.07
Currency
AED

05 · Influencers

Who talks about Kiabi.

The creators who tag @kiabi_me on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @kiabi_me on Instagram, led by Blue Rewards (50.1k followers, 0.1% engagement).

Influencersaccounts tagging @kiabi_me · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBlue Rewards@bluerewards · 🇦🇪 AETech gadgets innovation Creator50.1k0.1%1Tagged @kiabi_me
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Kiabi competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Kiabi among Clothing brands. The closest is Ninos Kids store, then KIABI, Kiabi, KIABI, Kiabi Tunisie, Argun.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Ninos Kids storeninoskids.com
KIABIkiabi.sa
Kiabikiabi.ma
KIABIkiabi.ar
Kiabi Tunisiekiabi.tn
Argunargun.pk
Competitors Gravity finds for Kiabi. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Kiabi with Ninos Kids store

07 · Company

The company behind Kiabi.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Kiabi is an e-commerce brand, founded in 1978 according to LinkedIn. It employs about 11,449 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1978, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
11,449 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
kiabi.ae · Shopify · AED
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Kiabi

What people ask Google about Kiabi.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Kiabi legit or a scam?

According to Gravity by Benchr, Kiabi is a brand: it sells on a Shopify store, it employs 11,449 people on LinkedIn, it has 21,523 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Kiabi known for?

KIABI is a French fashion brand that offers affordable clothing for the whole family including men, women, kids, and babies. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.

Kiabi prices: how much is it?

Kiabi's best seller, Basic plain jersey T-shirt white, sells AED 12.00 on kiabi.ae. 58% of the catalogue is in stock. Gravity does not track prices daily: check kiabi.ae before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Kiabi promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Kiabi advertises on Facebook and Instagram and on Google, where its offers often run. Check kiabi.ae for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Kiabi?

Kiabi sells on its own website, kiabi.ae, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Kiabi?

Gravity by Benchr records a company, founded in 1978 according to LinkedIn, with 11,449 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Kiabi growing?

Not at the moment. Gravity by Benchr estimates about 36,300 visits to kiabi.ae in September 2026, down 37% in a month and down 54% over three months. Kiabi ranks #37 of 448 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Kiabi use?

Gravity by Benchr identifies kiabi.ae as a Shopify store (standard plan, not Shopify Plus), selling in AED. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.

What is Kiabi's ad budget?

Gravity by Benchr does not publish a spend figure for Kiabi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, Kiabi ranks #37 of 448 by estimated traffic. Its closest competitors on the same market are Ninos Kids store, KIABI, Kiabi, KIABI and Kiabi Tunisie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kiabi.