Brand page · Clothing
kidpik: 69.8k visits a month, 12 active Meta ads.
kidpik — kidpik is a children's clothing subscription service that delivers personalized, mix-and-match outfits to homes through monthly boxes. In September 2026 kidpik.com drew an estimated 69.8k visits, down 23% on the month before. It ranks #2,097 of 97,158 Clothing brands and holds a 2.1 Trustpilot rating over 142 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
kidpik is a children's clothing subscription service that delivers personalized, mix-and-match outfits to homes through monthly boxes.
01 · Traffic
How much traffic kidpik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
kidpik drew an estimated 69.8k visits in September 2026, down 23% on the month before and down 36% over three months.
- Worldwide#127,779of 4.5m sites · Top 5%
- In United States#41,513of 1.2m sites · Top 5%
- Clothing, worldwide#12,350of 459,295 brands · Top 5%
- Clothing, United States#2,097of 97,158 brands · Top 5%
69.8k
estimated visits in September
1 mo ▼ −22.9%4 mo ▼ −35.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about kidpik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
kidpik holds 2.1 out of 5 on Trustpilot over 142 reviews: 30% of customers give five stars and 57% one star. That volume places kidpik in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What kidpik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read kidpik's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places kidpik in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What kidpik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
kidpik runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
SALE: Up to 70% OffKidpik12 Oct 2026image
The Big Sale: Up to 70% OffKidpik4 Oct 2026image
Up To 70% Off ClearanceKidpik21 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kidpik Corp.verified
Text ad20 Oct 2026Kidpik Corp.verified
Text ad19 Oct 2026Kidpik Corp.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about kidpik.
The creators who tag @kidpik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kidpik on Instagram, led by Olivia Clark (60.3k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOlivia Clark@oliviaclark2008 · 🇺🇸 US | Fashion style luxury Creator | 60.3k | — | 1 | Tagged @kidpik |
06 · Competitors according to Gravity
Who kidpik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for kidpik among Clothing brands. The closest is Nalisa, then Baon, GANT, Zizzi, L'amour Boutique, Key Apparel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nalisanalisa.com.br | |||||||
| Baonbaon.ru | |||||||
| GANTgant.pt | |||||||
| Zizzizizzi.nl | |||||||
| L'amour Boutiquelamour.com.pl | |||||||
| Key Apparelkeyapparel.com |
07 · Company
The company behind kidpik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
kidpik is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in January 2014. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2016, per LinkedIn
- Domain registered
- 21 Jan 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kidpik.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about kidpik
What people ask Google about kidpik.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is kidpik legit or a scam?
According to Gravity by Benchr, kidpik is a brand: its website has existed since January 2014, its Trustpilot profile is claimed by the brand, it employs 28 people on LinkedIn, it has 112,628 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
kidpik reviews: is it worth it?
Customers rate kidpik 2.1 out of 5 on Trustpilot over 142 reviews: 30% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is kidpik?
kidpik is a children's clothing subscription service that delivers personalized, mix-and-match outfits to homes through monthly boxes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a kidpik discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: kidpik advertises on Facebook and Instagram and on Google, where its offers often run. Check kidpik.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns kidpik?
Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2014, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is kidpik doing well?
Not at the moment. Gravity by Benchr estimates about 69,800 visits to kidpik.com in September 2026, down 23% in a month and down 36% over three months. kidpik ranks #2,097 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is kidpik's ad budget?
Gravity by Benchr does not publish a spend figure for kidpik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, kidpik ranks #2,097 of 97,158 by estimated traffic. Its closest competitors on the same market are Nalisa, Baon, GANT, Zizzi and L'amour Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with kidpik.