Brand page · Baby Toys & Activity Equipment
Kids2: 143K visits a month, 32 active Meta ads.
Kids2 — Kids2 is a global consumer goods company that designs baby products and holistic solutions for early-stage parents and families, including brands like Baby Einstein, Bright Starts, and Ingenuity. In September 2026 kids2.com drew an estimated 143K visits, up 51% on the month before. It ranks #9 of 390 Baby Toys & Activity Equipment brands.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Kids2 is a global consumer goods company that designs baby products and holistic solutions for early-stage parents and families, including brands like Baby Einstein, Bright Starts, and Ingenuity.
01 · Traffic
How much traffic Kids2 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kids2 drew an estimated 143K visits in September 2026, up 51% on the month before and up 37% over three months.
- Worldwide#69,580of 4.5M sites · Top 5%
- In United States#22,947of 1.2M sites · Top 5%
- Baby Toys & Activity Equipment, worldwide#21of 2,435 brands · Top 1%
- Baby Toys & Activity Equipment, United States#9of 390 brands · Top 5%
143K
estimated visits in September
1 mo ▲ +50.8%4 mo ▲ +36.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kids2.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kids2 holds 3.8 out of 5 on Trustpilot over 9 reviews, 8 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Children's Toys Store Baby Store Children's Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kids2 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kids2 sells on Shopify, 100% of its catalogue in stock. The best seller is Baby Einstein SuperSeat Touch of Tunes 3-in-1 Seat, at US$54.99, followed by 2-in-1 Step Up Potty and Learn-to-Sit 2-position Seat - Heather Gray.
#1Baby Einstein SuperSeat Touch of Tunes 3-in-1 SeatKids2US$54.99In stock
#22-in-1 Step Up PottyKids2US$19.99In stock
#3Learn-to-Sit 2-position Seat - Heather GrayKids2US$44.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kids2 in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 72% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$59.99
- Currency
- USD
04 · Ads
What Kids2 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kids2 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text).
Ingenuity Baby Base 2-in-1™ Seat - SlateKids2 Co.17 Sept 2026image
SwaddleMe by Ingenuity Original Swaddle, Size Small/Medium, For Ages 0-3 Months, 7-14 Pounds, Up to 26 Inches Long, 3-Pack Baby Swaddle BlanKids2 Co.20 Aug 2026image
Ingenuity Baby Base 2-in-1™ Seat - SlateKids2 Co.7 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad16 Jun 2026imwave, inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kids2.
The creators who tag @kids2co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kids2co on Instagram, led by Baby Dream Machine™ (91.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBaby Dream Machine™@babydreammachine · 🇺🇸 US | Parenting family Creator | 91.2K | — | 1 | Tagged @kids2co |
06 · Competitors according to Gravity
Who Kids2 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kids2 among Baby Toys & Activity Equipment brands. The closest is Baby Trend, then Graco, Official Little Tikes Website, kinderkraft.pl, UK Baby Centre, Mamas & Papas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Baby Trendbabytrend.com | |||||||
| Gracogracobaby.com | |||||||
| Official Little Tikes Websitelittletikes.com | |||||||
| kinderkraft.plkinderkraft.pl | |||||||
| UK Baby Centreukbabycentre.com | |||||||
| Mamas & Papasmamasandpapas.com |
07 · Company
The company behind Kids2.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kids2 is an e-commerce brand, founded in 1969 according to LinkedIn, on a domain registered in March 2018. It employs about 751 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1969, per LinkedIn
- Domain registered
- 1 Mar 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 751 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kids2.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kids2
What people ask Google about Kids2.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kids2 legit or a scam?
According to Gravity by Benchr, Kids2 is a brand: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 751 people on LinkedIn, it has 4,892 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Kids2 sell?
Kids2 is a global consumer goods company that designs baby products and holistic solutions for early-stage parents and families, including brands like Baby Einstein, Bright Starts, and Ingenuity. Gravity by Benchr classifies it under Baby Toys & Activity Equipment, with Play Mats & Gyms making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kids2 expensive?
Kids2's best seller, Baby Einstein SuperSeat Touch of Tunes 3-in-1 Seat, sells US$54.99 on kids2.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check kids2.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Kids2 have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kids2 advertises on Facebook and Instagram and on Google, where its offers often run. Check kids2.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kids2?
Kids2 sells on its own website, kids2.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Kids2?
Gravity by Benchr records a company, founded in 1969 according to LinkedIn, on a domain registered in 2018, with 751 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kids2 growing?
Yes. Gravity by Benchr estimates about 142,700 visits to kids2.com in September 2026, up 51% in a month and up 37% over three months. Kids2 ranks #9 of 390 Baby Toys & Activity Equipment brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kids2 use?
Gravity by Benchr identifies kids2.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records.
What is Kids2's ad budget?
Gravity by Benchr does not publish a spend figure for Kids2 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Toys & Activity Equipment brands?
Among Baby Toys & Activity Equipment brands in the Gravity by Benchr index, Kids2 ranks #9 of 390 by estimated traffic. Its closest competitors on the same market are Baby Trend, Graco, Official Little Tikes Website, kinderkraft.pl, UK Baby Centre. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kids2.