Brand page
Graco: 1.1M visits a month, 88 active Meta ads.
Graco — Graco Baby is a company that manufactures and sells baby products and gear including car seats, strollers, playards and other items built to last for children. In September 2026 gracobaby.com drew an estimated 1.1M visits, down 20% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Graco Baby is a company that manufactures and sells baby products and gear including car seats, strollers, playards and other items built to last for children.
01 · Traffic
How much traffic Graco gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Graco drew an estimated 1.1M visits in September 2026, down 20% on the month before and up 8% over three months.
- Worldwide#11,603of 4.5M sites · Top 1%
- In United States#3,847of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
1.1M
estimated visits in September
1 mo ▼ −20.1%4 mo ▲ +8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Graco.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Graco holds 1.7 out of 5 on Trustpilot over 33 reviews, 1 of them in the last twelve months: 12% of customers give five stars and 82% one star. That volume places Graco in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Baby Clothing Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Graco sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Graco's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Graco in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Graco is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Graco runs Meta ads on Facebook, Instagram, Messenger, Threads.
Modes™ Nest Travel SystemGraco Children's Products28 Sept 2026video
Graco® -- America's #1 Baby Gear Brand*Graco Children's Products28 Sept 2026video
Meet Graco® SlimFit®Graco Children's Products23 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Graco.
The creators who tag @graco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @graco on Instagram, led by Brooke Fernandez-Mussman ♡ (27.9K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrooke Fernandez-Mussman ♡@brooklyn_fernandez_xox · 🇺🇸 US | Parenting family Creator | 27.9K | 0.3% | 3 | Tagged @graco |
06 · Competitors according to Gravity
Who Graco competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Graco. The closest is Nuna, then Evenflo® Company, Baby Trend, uppababy.com, cybex-online.com, Safety 1st.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nunanunababy.com | |||||||
| Evenflo® Companyevenflo.com | |||||||
| Baby Trendbabytrend.com | |||||||
| uppababy.comuppababy.com | |||||||
| cybex-online.comcybex-online.com | |||||||
| Safety 1stsafety1st.com |
07 · Company
The company behind Graco.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Graco is an e-commerce brand, on a domain registered in April 1996. It employs about 123 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 3 Apr 1996
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 123 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gracobaby.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Graco
What people ask Google about Graco.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Graco legit?
According to Gravity by Benchr, Graco is a brand: its website has existed since April 1996, it employs 123 people on LinkedIn, it has 216,913 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Graco reviews
Customers rate Graco 1.7 out of 5 on Trustpilot over 33 reviews, 1 of them in the last twelve months: 12% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Graco known for?
Graco Baby is a company that manufactures and sells baby products and gear including car seats, strollers, playards and other items built to last for children. Source: Gravity by Benchr product classification.
Graco promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Graco advertises on Facebook and Instagram, where its offers often run. Check gracobaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Graco?
Gravity by Benchr records a company, whose domain was registered in 1996, with 123 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Graco doing well?
Yes. Gravity by Benchr estimates about 1,059,800 visits to gracobaby.com in September 2026, down 20% in a month and up 8% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Graco's ad budget?
Gravity by Benchr does not publish a spend figure for Graco on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Graco.