Brand page
Kiehl: 63.2k visits a month, 10 active Meta ads.
Kiehl — Kiehl's is an American cosmetics brand retailer that specializes in skin, hair, and body care products. The brand offers naturally inspired skincare, body and haircare products. In September 2026 kiehls.de drew an estimated 63.2k visits, up 5% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
Kiehl's is an American cosmetics brand retailer that specializes in skin, hair, and body care products. The brand offers naturally inspired skincare, body and haircare products.
01 · Traffic
How much traffic Kiehl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kiehl drew an estimated 63.2k visits in September 2026, up 5% on the month before and down 11% over three months.
- Worldwide#145,112of 4.5m sites · Top 5%
- In Germany#6,597of 184k sites · Top 5%
- Category, worldwide—Data not available
- Category, Germany—Data not available
63.2k
estimated visits in September
1 mo ▲ +5.1%4 mo ▼ −10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kiehl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kiehl holds 1.6 out of 5 on Trustpilot over 40 reviews, 11 of them in the last twelve months: 3% of customers give five stars and 85% one star. That volume places Kiehl in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Cosmetic Products Manufacturer Cosmetics Store Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kiehl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kiehl's catalogue yet.
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Share of the catalogue by product family.
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The dominant category places Kiehl in its comparison group.
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04 · Ads
What Kiehl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kiehl runs Meta ads on Facebook, Instagram, Threads.
Kiehl'sKiehl's11 Sept 2026image
Kiehl'sKiehl's10 Sept 2026image
Your Hydration HeroesKiehl's9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
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05 · Influencers
Who talks about Kiehl.
The creators who tag @kiehls on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kiehls on Instagram, led by Jessica L Meister 🦄 (99.7k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica L Meister 🦄@jmeiste3 · 🇺🇸 US | Relationship couple life Creator | 99.7k | 1.5% | 8 | Tagged @kiehls |
06 · Competitors according to Gravity
Who Kiehl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity has not computed competitors for this brand yet.
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07 · Company
The company behind Kiehl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kiehl is an e-commerce brand. It employs about 852 people.
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- Employees
- 852 on LinkedIn
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- Investors
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- VC-backed
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- Own store
- kiehls.de
- Catalogue
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- Retailers
- None recorded
- Open jobs
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08 · What people ask about Kiehl
What people ask Google about Kiehl.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kiehl legit?
According to Gravity by Benchr, Kiehl is a brand: it employs 852 people on LinkedIn, it has 975,744 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kiehl reviews
Customers rate Kiehl 1.6 out of 5 on Trustpilot over 40 reviews, 11 of them in the last twelve months: 3% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kiehl known for?
Kiehl's is an American cosmetics brand retailer that specializes in skin, hair, and body care products. The brand offers naturally inspired skincare, body and haircare products. Source: Gravity by Benchr product classification.
Does Kiehl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kiehl advertises on Facebook and Instagram, where its offers often run. Check kiehls.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kiehl?
Gravity by Benchr records a company, with 852 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kiehl growing?
Not at the moment. Gravity by Benchr estimates about 63,200 visits to kiehls.de in September 2026, up 5% in a month and down 11% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Kiehl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kiehl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kiehl.