Brand page · Food Items
King Arthur Baking: 6.1M visits a month, 259 active Meta ads.
King Arthur Baking — King Arthur Baking Company is an American flour and baking company that sells baking products, ingredients, mixes, and kitchen tools through online shopping. In September 2026 kingarthurbaking.com drew an estimated 6.1M visits, up 6% on the month before. It ranks #3 of 20,419 Food Items brands and holds a 2.8 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
King Arthur Baking Company is an American flour and baking company that sells baking products, ingredients, mixes, and kitchen tools through online shopping.
01 · Traffic
How much traffic King Arthur Baking gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
King Arthur Baking drew an estimated 6.1M visits in September 2026, up 6% on the month before and up 5% over three months.
- Worldwide#3,327of 4.5M sites · Top 1%
- In United States#1,169of 1.2M sites · Top 1%
- Food Items, worldwide#59of 260,714 brands · Top 1%
- Food Items, United States#3of 20,419 brands · Top 1%
6.1M
estimated visits in September
1 mo ▲ +6.0%4 mo ▲ +5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about King Arthur Baking.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
King Arthur Baking holds 2.8 out of 5 on Trustpilot over 20 reviews, 9 of them in the last twelve months: 30% of customers give five stars and 65% one star. That volume places King Arthur Baking in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Bakery Baking Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What King Arthur Baking sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read King Arthur Baking's catalogue yet.
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Share of the catalogue by product family.
The dominant category places King Arthur Baking in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What King Arthur Baking is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
King Arthur Baking runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Easy Pumpkin MuffinsKing Arthur Baking Company14 Oct 2026image
finally, pie you can eat like potato chips One batch of Stephanie Cho's mini pumpkin pies makes 48!King Arthur Baking Company14 Oct 2026image
Up to 25% Off On-Demand ClassesKing Arthur Baking Company14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026King Arthur Baking Company Incverified
Video ad19 Oct 2026King Arthur Baking Company Incverified
Text ad19 Oct 2026King Arthur Baking Company Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about King Arthur Baking.
The creators who tag @kingarthurbaking on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kingarthurbaking on Instagram, led by The Baker’s Grove (32.1K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Baker’s Grove@thebakersgrove · 🇺🇸 US | Food cooking nutrition Creator | 32.1K | 1.3% | 26 | Tagged @kingarthurbaking |
06 · Competitors according to Gravity
Who King Arthur Baking competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for King Arthur Baking among Food Items brands. The closest is wilton.com, then edmondscooking.co.nz, Francine, Odlums, Breadtopia, Christina.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wilton.comwilton.com | |||||||
| edmondscooking.co.nzedmondscooking.co.nz | |||||||
| Francinefrancine.com | |||||||
| Odlumsodlums.ie | |||||||
| Breadtopiabreadtopia.com | |||||||
| Christinabackenmitchristina.at |
07 · Company
The company behind King Arthur Baking.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
King Arthur Baking is an e-commerce brand, founded in 1790 according to LinkedIn, on a domain registered in March 2019. It employs about 357 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1790, per LinkedIn
- Domain registered
- 29 Mar 2019
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 357 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kingarthurbaking.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about King Arthur Baking
What people ask Google about King Arthur Baking.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is King Arthur Baking legit?
According to Gravity by Benchr, King Arthur Baking is a brand: its website has existed since March 2019, it employs 357 people on LinkedIn, it has 1,017,119 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
King Arthur Baking reviews: is it worth it?
Customers rate King Arthur Baking 2.8 out of 5 on Trustpilot over 20 reviews, 9 of them in the last twelve months: 30% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is King Arthur Baking known for?
King Arthur Baking Company is an American flour and baking company that sells baking products, ingredients, mixes, and kitchen tools through online shopping. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does King Arthur Baking have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: King Arthur Baking advertises on Facebook and Instagram and on Google, where its offers often run. Check kingarthurbaking.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind King Arthur Baking?
Gravity by Benchr records a company, founded in 1790 according to LinkedIn, on a domain registered in 2019, with 357 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is King Arthur Baking growing?
Yes. Gravity by Benchr estimates about 6,099,100 visits to kingarthurbaking.com in September 2026, up 6% in a month and up 5% over three months. King Arthur Baking ranks #3 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is King Arthur Baking's ad budget?
Gravity by Benchr does not publish a spend figure for King Arthur Baking on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, King Arthur Baking ranks #3 of 20,419 by estimated traffic. Its closest competitors on the same market are wilton.com, edmondscooking.co.nz, Francine, Odlums, Breadtopia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with King Arthur Baking.