Brand page · Kitchen & Dining
wilton.com: 159K visits a month, 9 active Meta ads.
wilton.com — Wilton Brands is a company that specializes in baking and decorating products, offering tools, bakeware, decorations, and ingredients for creating desserts and cakes. In September 2026 wilton.com drew an estimated 159K visits, down 19% on the month before. It ranks #196 of 25,135 Kitchen & Dining brands and holds a 2.5 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Wilton Brands is a company that specializes in baking and decorating products, offering tools, bakeware, decorations, and ingredients for creating desserts and cakes.
01 · Traffic
How much traffic wilton.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
wilton.com drew an estimated 159K visits in September 2026, down 19% on the month before and down 5% over three months.
- Worldwide#63,349of 4.5M sites · Top 5%
- In United States#20,879of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#1,400of 145,612 brands · Top 1%
- Kitchen & Dining, United States#196of 25,135 brands · Top 1%
159K
estimated visits in September
1 mo ▼ −19.5%4 mo ▼ −4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about wilton.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
wilton.com holds 2.5 out of 5 on Trustpilot over 10 reviews: 30% of customers give five stars and 70% one star.
Bakery Cake Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What wilton.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read wilton.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places wilton.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What wilton.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
wilton.com runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2026 (video).
Dream a Little SweeterWilton Cake Decorating1 Oct 2026video
Dream a Little SweeterWilton Cake Decorating1 Oct 2026video
Wonderful World of WiltonWilton Cake Decorating1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about wilton.com.
The creators who tag @wiltoncakes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wiltoncakes on Instagram, led by Warrior Cakes (11.4K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWarrior Cakes@warriorcakes · 🇺🇸 US | Food cooking nutrition Creator | 11.4K | 1.3% | 21 | Tagged @wiltoncakes |
06 · Competitors according to Gravity
Who wilton.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for wilton.com among Kitchen & Dining brands. The closest is Dụng Cụ Làm Bánh, then Baktotaal, bouwhuis.com, Patissland, konditer-store.ru, oetker-shop.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dụng Cụ Làm Bánhdungculambanh.com.vn | |||||||
| Baktotaalbaktotaal.nl | |||||||
| bouwhuis.combouwhuis.com | |||||||
| Patisslandpatissland.fr | |||||||
| konditer-store.rukonditer-store.ru | |||||||
| oetker-shop.deoetker-shop.de |
07 · Company
The company behind wilton.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
wilton.com is an e-commerce brand, founded in 1929 according to LinkedIn, on a domain registered in May 1995. It employs about 531 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1929, per LinkedIn
- Domain registered
- 25 May 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 531 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wilton.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about wilton.com
What people ask Google about wilton.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is wilton.com legit or a scam?
According to Gravity by Benchr, wilton.com is a brand: its website has existed since May 1995, it sells on a Bigcommerce store, it employs 531 people on LinkedIn, it has 2,968,427 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about wilton.com?
Customers rate wilton.com 2.5 out of 5 on Trustpilot over 10 reviews: 30% give five stars, 70% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is wilton.com known for?
Wilton Brands is a company that specializes in baking and decorating products, offering tools, bakeware, decorations, and ingredients for creating desserts and cakes. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does wilton.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: wilton.com advertises on Facebook and Instagram and on Google, where its offers often run. Check wilton.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy wilton.com?
wilton.com sells on its own website, wilton.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind wilton.com?
Gravity by Benchr records a company, founded in 1929 according to LinkedIn, on a domain registered in 1995, with 531 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is wilton.com doing well?
Not at the moment. Gravity by Benchr estimates about 159,400 visits to wilton.com in September 2026, down 19% in a month and down 5% over three months. wilton.com ranks #196 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does wilton.com use?
Gravity by Benchr identifies wilton.com as a Bigcommerce store. It advertises through Meta and on Google since October 2026. Source: Gravity by Benchr platform and advertising records.
What is wilton.com's ad budget?
Gravity by Benchr does not publish a spend figure for wilton.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, wilton.com ranks #196 of 25,135 by estimated traffic. Its closest competitors on the same market are Dụng Cụ Làm Bánh, Baktotaal, bouwhuis.com, Patissland, konditer-store.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with wilton.com.