Brand page · Clothing · Netherlands
Kings Of Indigo: 44.9k visits a month, 11 active Meta ads, Gravity score 586.
Kings Of Indigo — Kings Of Indigo is a sustainable denim brand from Amsterdam that produces high-quality jeans and apparel with a focus on reducing environmental impact through innovative materials and production methods. In September 2026 kingsofindigo.com drew an estimated 44.9k visits, up 15% on the month before. It ranks #327 of 4,523 Clothing brands in Netherlands and holds a 1.9 Trustpilot rating over 50 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kings Of Indigo is a sustainable denim brand from Amsterdam that produces high-quality jeans and apparel with a focus on reducing environmental impact through innovative materials and production methods.
01 · Traffic
How much traffic Kings Of Indigo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kings Of Indigo drew an estimated 44.9k visits in September 2026, up 15% on the month before and down 13% over three months.
- Worldwide#186,337of 4.5m sites · Top 5%
- In Netherlands#2,629of 78.6k sites · Top 5%
- Clothing, worldwide#17,898of 459,295 brands · Top 5%
- Clothing, Netherlands#327of 4,523 brands · Top 10%
44.9k
estimated visits in September
1 mo ▲ +14.8%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kings Of Indigo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kings Of Indigo holds 1.9 out of 5 on Trustpilot over 50 reviews, 18 of them in the last twelve months: 10% of customers give five stars and 68% one star. That volume places Kings Of Indigo in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Jeans Shop Clothing Store Men's Clothing Store Streetwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kings Of Indigo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kings Of Indigo sells on Shopify, 100% of its catalogue in stock. The best seller is LEILA | HOLO BLACK USED, at €150.00, followed by JOAN | BLUE REEF SUPER LIGHT USED and LEILA | ALEX DARK WORN.
#1LEILA | HOLO BLACK USEDKings Of Indigo€150.00In stock
#2JOAN | BLUE REEF SUPER LIGHT USEDKings Of Indigo€150.00In stock
#3LEILA | ALEX DARK WORNKings Of Indigo€150.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kings Of Indigo in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 37% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$184.81
- Currency
- EUR
04 · Ads
What Kings Of Indigo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kings Of Indigo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text, video).
Clothes Worth KeepingKings Of Indigo7 Oct 2026video
Für lange Zeit gemachtKings Of Indigo7 Oct 2026image
Kings Of IndigoKings Of Indigo4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kings of Indigo B.V.verified
Text ad20 Oct 2026Kings of Indigo B.V.verified
Text ad20 Oct 2026Kings of Indigo B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kings Of Indigo.
The creators who tag @kingsofindigo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Kings Of Indigo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kings Of Indigo among Clothing brands in Netherlands. The closest is Lois Jeans, then Benzak Denim Developers, MUD Jeans, Tenue., ZI-ZO, E T I Q U E T T.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lois Jeansloisjeanstore.com | |||||||
| Benzak Denim Developersbenzakdenimdevelopers.com | |||||||
| MUD Jeansmudjeans.com | |||||||
| Tenue.tenuejeans.com | |||||||
| ZI-ZOzi-zo.com | |||||||
| E T I Q U E T Tetiquett-essentials.com |
07 · Company
The company behind Kings Of Indigo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kings Of Indigo is a company based in Amsterdam, Netherlands, founded in 2012 according to LinkedIn, on a domain registered in September 2010. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2012, per LinkedIn
- Domain registered
- 29 Sept 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kingsofindigo.com · Shopify · EUR
- Catalogue
- 150 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kings Of Indigo
What people ask Google about Kings Of Indigo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kings Of Indigo legit or a scam?
According to Gravity by Benchr, Kings Of Indigo is a brand based in Amsterdam, Netherlands: its website has existed since September 2010, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 46,797 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kings Of Indigo reviews
Customers rate Kings Of Indigo 1.9 out of 5 on Trustpilot over 50 reviews, 18 of them in the last twelve months: 10% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kings Of Indigo known for?
Kings Of Indigo is a sustainable denim brand from Amsterdam that produces high-quality jeans and apparel with a focus on reducing environmental impact through innovative materials and production methods. Gravity by Benchr classifies it under Clothing, with Pants making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kings Of Indigo prices: how much is it?
Kings Of Indigo's best seller, LEILA | HOLO BLACK USED, sells €150.00 on kingsofindigo.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check kingsofindigo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kings Of Indigo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kings Of Indigo advertises on Facebook and Instagram and on Google, where its offers often run. Check kingsofindigo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kings Of Indigo?
Kings Of Indigo sells on its own website, kingsofindigo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kings Of Indigo?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kings Of Indigo growing?
Not at the moment. Gravity by Benchr estimates about 44,900 visits to kingsofindigo.com in September 2026, up 15% in a month and down 13% over three months. Kings Of Indigo ranks #327 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kings Of Indigo use?
Gravity by Benchr identifies kingsofindigo.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kings Of Indigo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kings Of Indigo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, Kings Of Indigo ranks #327 of 4,523 by estimated traffic. Its closest competitors on the same market are Lois Jeans, Benzak Denim Developers, MUD Jeans, Tenue. and ZI-ZO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kings Of Indigo.