Brand page · Linens & Bedding · Australia
Kip&Co: 325K visits a month, 133 active Meta ads, Gravity score 702.
Kip&Co — Welcome To The Home Of Colour! Your one stop destination for bright & beautiful Australian homewares, bedding and apparel. A fun and stylish aesthetic for every corner of your home and member of the family. A female-led brand underpinned by responsible sourcing, conscious collaborations and a focus on sustainability. In September 2026 kipandco.com.au drew an estimated 325K visits, up 29% on the month before. It ranks #12 of 1,148 Linens & Bedding brands in Australia and holds a 4.5 Trustpilot rating over 101 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Linens & Bedding brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Welcome To The Home Of Colour! Your one stop destination for bright & beautiful Australian homewares, bedding and apparel. A fun and stylish aesthetic for every corner of your home and member of the family. A female-led brand underpinned by responsible sourcing, conscious collaborations and a focus on sustainability.
01 · Traffic
How much traffic Kip&Co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kip&Co drew an estimated 325K visits in September 2026, up 29% on the month before and up 27% over three months.
- Worldwide#35,189of 4.5M sites · Top 1%
- In Australia#703of 105K sites · Top 1%
- Linens & Bedding, worldwide#136of 24,680 brands · Top 1%
- Linens & Bedding, Australia#12of 1,148 brands · Top 5%
325K
estimated visits in September
1 mo ▲ +29.2%4 mo ▲ +26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kip&Co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kip&Co holds 4.5 out of 5 on Trustpilot over 101 reviews, 97 of them in the last twelve months: 88% of customers give five stars and 9% one star. That volume places Kip&Co in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Decoration and Interior Design Store Curtain Store Furniture Store Home Goods Store Bedding Store Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kip&Co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kip&Co sells on Shopify, 99% of its catalogue in stock. The best seller is Field Of Dreams Silk Pillowcase, at A$109.00, followed by Field Of Dreams Silver Organic Cotton Pillowcases and Native Plantation Organic Cotton Pillowcases.
#1Field Of Dreams Silk PillowcaseKip&CoA$109.00In stock
#2Field Of Dreams Silver Organic Cotton PillowcasesKip&CoA$40.00–A$79.00In stock
#3Native Plantation Organic Cotton PillowcasesKip&CoA$40.00–A$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kip&Co in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 58% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$82.99
- Currency
- AUD
04 · Ads
What Kip&Co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kip&Co runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2025 (image, text, video).
New Prints Have Landed ✨Kip&Co7 Oct 2026image
New Season Sleepwear Has Landed! 🌈Kip&Co7 Oct 2026image
Discover Our New Collection Today! 💝Kip&Co7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kip&Coverified
Text ad20 Oct 2026Kip&Coverified
Text ad20 Oct 2026Kip&Coverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kip&Co.
The creators who tag @kipandco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kipandco on Instagram, led by FIVE STORES 🌸 New Arrivals Daily! (11.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFIVE STORES 🌸 New Arrivals Daily!@hellodarlingstore__ · 🇦🇺 AU | Decoration garden diy Creator | 11.2K | — | 5 | Tagged @kipandco |
06 · Competitors according to Gravity
Who Kip&Co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kip&Co among Linens & Bedding brands in Australia. The closest is Bed Bath N' Table, then sheetsociety.com, italic.com, Sage and Clare, sheridan.com.au, thecompanystore.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bed Bath N' Tablebedbathntable.com.au | |||||||
| sheetsociety.comsheetsociety.com | |||||||
| italic.comitalic.com | |||||||
| Sage and Claresageandclare.com | |||||||
| sheridan.com.ausheridan.com.au | |||||||
| thecompanystore.comthecompanystore.com |
07 · Company
The company behind Kip&Co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kip&Co is a company based in Fitzroy, Australia, founded in 2012 according to LinkedIn. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Fitzroy
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kipandco.com.au · Shopify · AUD
- Catalogue
- 833 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kip&Co
What people ask Google about Kip&Co.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kip&Co legit?
According to Gravity by Benchr, Kip&Co is a brand based in Fitzroy, Australia: it sells on a Shopify store, it employs 25 people on LinkedIn, it has 347,544 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Kip&Co?
Customers rate Kip&Co 4.5 out of 5 on Trustpilot over 101 reviews, 97 of them in the last twelve months: 88% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kip&Co known for?
Welcome To The Home Of Colour! Your one stop destination for bright & beautiful Australian homewares, bedding and apparel. A fun and stylish aesthetic for every corner of your home and member of the family. A female-led brand underpinned by responsible sourcing, conscious collaborations and a focus on sustainability. Gravity by Benchr classifies it under Linens & Bedding, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kip&Co prices: how much is it?
Kip&Co's best seller, Field Of Dreams Silk Pillowcase, sells A$109.00 on kipandco.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check kipandco.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kip&Co discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kip&Co advertises on Facebook and Instagram and on Google, where its offers often run. Check kipandco.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kip&Co?
Kip&Co sells on its own website, kipandco.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kip&Co?
Gravity by Benchr records a company based in Fitzroy, Australia, founded in 2012 according to LinkedIn, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kip&Co doing well?
Yes. Gravity by Benchr estimates about 325,100 visits to kipandco.com.au in September 2026, up 29% in a month and up 27% over three months. Kip&Co ranks #12 of 1,148 Linens & Bedding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kip&Co use?
Gravity by Benchr identifies kipandco.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kip&Co's ad budget?
Gravity by Benchr does not publish a spend figure for Kip&Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Australia?
Among Linens & Bedding brands in Australia in the Gravity by Benchr index, Kip&Co ranks #12 of 1,148 by estimated traffic. Its closest competitors on the same market are Bed Bath N' Table, sheetsociety.com, italic.com, Sage and Clare, sheridan.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kip&Co.