Brand page · Household Appliance Accessories · United States
The Kirby Company: 125K visits a month, 15 active Meta ads, Gravity score 657.
The Kirby Company — The Kirby Company is a manufacturer of premium vacuum cleaners and floor care systems that has been in operation for over a century. In September 2026 kirby.com drew an estimated 125K visits, down 22% on the month before. It ranks #22 of 753 Household Appliance Accessories brands in United States and holds a 2.7 Trustpilot rating over 145 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Household Appliance Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Kirby Company is a manufacturer of premium vacuum cleaners and floor care systems that has been in operation for over a century.
01 · Traffic
How much traffic The Kirby Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Kirby Company drew an estimated 125K visits in September 2026, down 22% on the month before and up 1% over three months.
- Worldwide#77,444of 4.5M sites · Top 5%
- In United States#25,548of 1.2M sites · Top 5%
- Household Appliance Accessories, worldwide#78of 4,972 brands · Top 5%
- Household Appliance Accessories, United States#22of 753 brands · Top 5%
125K
estimated visits in September
1 mo ▼ −22.1%4 mo ▲ +0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Kirby Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Kirby Company holds 2.7 out of 5 on Trustpilot over 145 reviews, 20 of them in the last twelve months: 33% of customers give five stars and 54% one star. That volume places The Kirby Company in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Kirby Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Kirby Company sells on Shopify, 96% of its catalogue in stock. The best seller is MicroAllergen Plus HEPA Filter Bags - 6 pack, at US$28.99, followed by Kirby Vacuum Belt and Allergen Reduction Filter Bags - 6 Pack.
#1MicroAllergen Plus HEPA Filter Bags - 6 packThe Kirby CompanyUS$28.99In stock
#2Kirby Vacuum BeltThe Kirby CompanyUS$5.99In stock
#3Allergen Reduction Filter Bags - 6 PackThe Kirby CompanyUS$25.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Kirby Company in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 55% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$59.00
- Currency
- USD
04 · Ads
What The Kirby Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Kirby Company runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
Built to Perform. Designed to Outlast.The Kirby Company28 Sept 2026image
Meet the Kirby Signature SeriesThe Kirby Company25 Sept 2026image
Meet the Kirby Signature SeriesThe Kirby Company25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Kirby Companyverified
Text ad20 Oct 2026The Kirby Companyverified
Image ad20 Oct 2026The Kirby Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Kirby Company.
The creators who tag @thekirbyvacuum on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Kirby Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Kirby Company among Household Appliance Accessories brands in United States. The closest is Hoover, then vax.co.uk, BISSELL France, SEBO UK, myhenry.com, Eureka.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hooverhoover.com | |||||||
| vax.co.ukvax.co.uk | |||||||
| BISSELL Francebissell.fr | |||||||
| SEBO UKsebo.co.uk | |||||||
| myhenry.commyhenry.com | |||||||
| Eurekaeureka.com |
07 · Company
The company behind The Kirby Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Kirby Company is a company based in Cleveland, United States, founded in 1914 according to LinkedIn, on a domain registered in October 1994. It employs about 1,376 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cleveland
- Founded
- 1914, per LinkedIn
- Domain registered
- 26 Oct 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,376 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kirby.com · Shopify · USD
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Kirby Company
What people ask Google about The Kirby Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Kirby Company legit?
According to Gravity by Benchr, The Kirby Company is a brand based in Cleveland, United States: its website has existed since October 1994, it sells on a Shopify store, it employs 1,376 people on LinkedIn, it has 4,927 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Kirby Company reviews: is it worth it?
Customers rate The Kirby Company 2.7 out of 5 on Trustpilot over 145 reviews, 20 of them in the last twelve months: 33% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Kirby Company?
The Kirby Company is a manufacturer of premium vacuum cleaners and floor care systems that has been in operation for over a century. Gravity by Benchr classifies it under Household Appliance Accessories, with Vacuum Accessories making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Kirby Company cost?
The Kirby Company's best seller, MicroAllergen Plus HEPA Filter Bags - 6 pack, sells US$28.99 on kirby.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check kirby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Kirby Company have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Kirby Company advertises on Facebook and Instagram and on Google, where its offers often run. Check kirby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Kirby Company?
The Kirby Company sells on its own website, kirby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Kirby Company?
Gravity by Benchr records a company based in Cleveland, United States, founded in 1914 according to LinkedIn, on a domain registered in 1994, with 1,376 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Kirby Company growing?
Yes. Gravity by Benchr estimates about 125,400 visits to kirby.com in September 2026, down 22% in a month and up 1% over three months. The Kirby Company ranks #22 of 753 Household Appliance Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Kirby Company use?
Gravity by Benchr identifies kirby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Kirby Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Kirby Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands in United States?
Among Household Appliance Accessories brands in United States in the Gravity by Benchr index, The Kirby Company ranks #22 of 753 by estimated traffic. Its closest competitors on the same market are Hoover, vax.co.uk, BISSELL France, SEBO UK, myhenry.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Kirby Company.