Brand page · Kitchen & Dining · New Zealand
KitchenAid: 72.5k visits a month, 120 active Meta ads, Gravity score 604.
KitchenAid — KitchenAid New Zealand is an online store that sells kitchen appliances and small kitchen accessories, including stand mixers, food processors, and cooktops. In September 2026 kitchenaid.co.nz drew an estimated 72.5k visits, down 2% on the month before. It ranks #17 of 1,076 Kitchen & Dining brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Kitchen & Dining brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KitchenAid New Zealand is an online store that sells kitchen appliances and small kitchen accessories, including stand mixers, food processors, and cooktops.
01 · Traffic
How much traffic KitchenAid gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KitchenAid drew an estimated 72.5k visits in September 2026, down 2% on the month before and down 32% over three months.
- Worldwide#123,620of 4.5m sites · Top 5%
- In New Zealand#470of 26.3k sites · Top 5%
- Kitchen & Dining, worldwide#3,045of 145,612 brands · Top 5%
- Kitchen & Dining, New Zealand#17of 1,076 brands · Top 5%
72.5k
estimated visits in September
1 mo ▼ −2.2%4 mo ▼ −32.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KitchenAid.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KitchenAid holds 2.9 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KitchenAid sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KitchenAid sells on Shopify, 60% of its catalogue in stock. The best seller is Artisan Tilt-Head Stand Mixer KSM195, at NZ$749.00–NZ$1,099.00, followed by 3.5 Cup Mini Food Chopper KFC3516A and 9 Cup Food Processor KFP0921.
#1Artisan Tilt-Head Stand Mixer KSM195KitchenAidNZ$749.00–NZ$1,099.00In stock
#23.5 Cup Mini Food Chopper KFC3516AKitchenAidNZ$159.00In stock
#39 Cup Food Processor KFP0921KitchenAidNZ$329.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KitchenAid in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 8% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$83.48
- Currency
- NZD
04 · Ads
What KitchenAid is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KitchenAid runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since May 2023 (image, text, video).
Make room for more 💙KitchenAid Australia and New Zealand5 Oct 2026video
KitchenAid Australia and New ZealandKitchenAid Australia and New Zealand5 Oct 2026image
SAVE UP TO 35% OFF OUR MID SEASON SALE ❤️KitchenAid Australia and New Zealand2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026KITCHENAID AUSTRALIA PTY LTDverified
Text ad21 Oct 2026KITCHENAID AUSTRALIA PTY LTDverified
Text ad21 Oct 2026KITCHENAID AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KitchenAid.
The creators who tag @kitchenaidausnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kitchenaidausnz on Instagram, led by W A J I H A (109k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WW A J I H A@the_comfort_food · 🇦🇺 AU | Food cooking nutrition Creator | 109k | 0.2% | 2 | Tagged @kitchenaidausnz |
06 · Competitors according to Gravity
Who KitchenAid competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KitchenAid among Kitchen & Dining brands in New Zealand. The closest is Instant Pot New Zealand, then Brod & Taylor New Zealand, KitCo NZ, lekue.co.nz, Lodge Cast Iron, nutribullet New Zealand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Instant Pot New Zealandinstantpot.co.nz | |||||||
| Brod & Taylor New Zealandnz.brodandtaylor.com | |||||||
| KitCo NZkitco.nz | |||||||
| lekue.co.nzlekue.co.nz | |||||||
| Lodge Cast Ironlodgecastiron.co.nz | |||||||
| nutribullet New Zealandnutribullet.co.nz |
07 · Company
The company behind KitchenAid.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KitchenAid is a company based in Howick, New Zealand, founded in 1919 according to LinkedIn, on a domain registered in December 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Howick
- Founded
- 1919, per LinkedIn
- Domain registered
- 3 Dec 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kitchenaid.co.nz · Shopify · NZD
- Catalogue
- 110 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KitchenAid
What people ask Google about KitchenAid.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KitchenAid a legit company?
According to Gravity by Benchr, KitchenAid is a brand based in Howick, New Zealand: its website has existed since December 1997, it sells on a Shopify store, it has 182,047 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is KitchenAid known for?
KitchenAid New Zealand is an online store that sells kitchen appliances and small kitchen accessories, including stand mixers, food processors, and cooktops. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is KitchenAid expensive?
KitchenAid's best seller, Artisan Tilt-Head Stand Mixer KSM195, sells from NZ$749.00 to NZ$1,099.00 on kitchenaid.co.nz. 60% of the catalogue is in stock. Gravity does not track prices daily: check kitchenaid.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
KitchenAid promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KitchenAid advertises on Facebook and Instagram and on Google, where its offers often run. Check kitchenaid.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy KitchenAid?
KitchenAid sells on its own website, kitchenaid.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind KitchenAid?
Gravity by Benchr records a company based in Howick, New Zealand, founded in 1919 according to LinkedIn, on a domain registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KitchenAid doing well?
Not at the moment. Gravity by Benchr estimates about 72,500 visits to kitchenaid.co.nz in September 2026, down 2% in a month and down 32% over three months. KitchenAid ranks #17 of 1,076 Kitchen & Dining brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KitchenAid use?
Gravity by Benchr identifies kitchenaid.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is KitchenAid's ad budget?
Gravity by Benchr does not publish a spend figure for KitchenAid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in New Zealand?
Among Kitchen & Dining brands in New Zealand in the Gravity by Benchr index, KitchenAid ranks #17 of 1,076 by estimated traffic. Its closest competitors on the same market are Instant Pot New Zealand, Brod & Taylor New Zealand, KitCo NZ, lekue.co.nz and Lodge Cast Iron. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KitchenAid.