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- Kiyo Beauty
Brand page · Personal Care · United Kingdom
Kiyo Beauty: 88.5k visits a month, 30 active Meta ads, Gravity score 540.
Kiyo Beauty — Kiyo Beauty is a UK-based beauty retailer specializing in curly, coily, and textured haircare products, offering a curated marketplace of brands from the US and beyond. In September 2026 kiyobeauty.com drew an estimated 88.5k visits, down 27% on the month before. It ranks #208 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 4,664 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kiyo Beauty is a UK-based beauty retailer specializing in curly, coily, and textured haircare products, offering a curated marketplace of brands from the US and beyond.
01 · Traffic
How much traffic Kiyo Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kiyo Beauty drew an estimated 88.5k visits in September 2026, down 27% on the month before and down 15% over three months.
- Worldwide#104,090of 4.5m sites · Top 5%
- In United Kingdom#5,415of 192k sites · Top 5%
- Personal Care, worldwide#5,162of 215,119 brands · Top 5%
- Personal Care, United Kingdom#208of 8,226 brands · Top 5%
88.5k
estimated visits in September
1 mo ▼ −27.3%4 mo ▼ −15.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kiyo Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kiyo Beauty holds 4.8 out of 5 on Trustpilot over 4,664 reviews, 549 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places Kiyo Beauty in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Kiyo Beauty scores 4.6 over 21 reviews.
Hair Product Store Beauty Supply Store Beauty Product Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kiyo Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kiyo Beauty sells on Shopify, 87% of its catalogue in stock. The best seller is Bounce Curl Reversible Satin Hair Bonnet, at £19.99, followed by OSMO IKON Permanent Hair Colour 100ml and Bounce Curl VOLUME EdgeLift Brush.
Bounce Curl Reversible Satin Hair BonnetKiyo Beauty£19.99In stock
OSMO IKON Permanent Hair Colour 100mlKiyo Beauty£5.49In stock
Bounce Curl VOLUME EdgeLift BrushKiyo Beauty£24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kiyo Beauty in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 3% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$22.49
- Currency
- GBP
04 · Ads
What Kiyo Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kiyo Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
Ready to love your curls? ✨Kiyo Beauty21 Sept 2026image
default_collection_headlineKiyo Beauty7 Sept 2026image
Ready to love your curls? ✨Kiyo Beauty5 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Kiyo Beauty Ltdverified
Text ad20 Oct 2026Kiyo Beauty Ltdverified
Text ad20 Oct 2026Kiyo Beauty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kiyo Beauty.
The creators who tag @kiyobeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kiyobeauty on Instagram, led by Gemma Wood Creative Studio (15.8k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGemma Wood Creative Studio@gemmaproductphotographer · 🇬🇧 GB | Photography visual arts Creator | 15.8k | 0.5% | 6 | Tagged @kiyobeauty |
06 · Competitors according to Gravity
Who Kiyo Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kiyo Beauty among Personal Care brands in United Kingdom. The closest is TJ Beauty, then Shaba Cosmetics, Beautizone, Angel Hair & Beauty, Dennis Williams, Beauty Queens Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TJ Beautytjbeautyproducts.co.uk | |||||||
| Shaba Cosmeticsshabacosmetics.com | |||||||
| Beautizonebeautizone.co.uk | |||||||
| Angel Hair & Beautyangelhairandbeauty.com | |||||||
| Dennis Williamsdennis-williams.co.uk | |||||||
| Beauty Queens Cosmeticsbeautyqueenscosmetics.com |
07 · Company
The company behind Kiyo Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kiyo Beauty is a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in March 2019. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2004, per LinkedIn
- Domain registered
- 25 Mar 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kiyobeauty.com · Shopify · GBP
- Catalogue
- 829 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kiyo Beauty
What people ask Google about Kiyo Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kiyo Beauty a legit company?
According to Gravity by Benchr, Kiyo Beauty is a brand based in London, United Kingdom: its website has existed since March 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 17,754 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kiyo Beauty reviews
Customers rate Kiyo Beauty 4.8 out of 5 on Trustpilot over 4,664 reviews, 549 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Kiyo Beauty scores 4.6 over 21 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kiyo Beauty?
Kiyo Beauty is a UK-based beauty retailer specializing in curly, coily, and textured haircare products, offering a curated marketplace of brands from the US and beyond. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kiyo Beauty expensive?
Kiyo Beauty's best seller, Bounce Curl Reversible Satin Hair Bonnet, sells £19.99 on kiyobeauty.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check kiyobeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kiyo Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kiyo Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check kiyobeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kiyo Beauty?
Kiyo Beauty sells on its own website, kiyobeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kiyo Beauty?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2019, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kiyo Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 88,500 visits to kiyobeauty.com in September 2026, down 27% in a month and down 15% over three months. Kiyo Beauty ranks #208 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kiyo Beauty use?
Gravity by Benchr identifies kiyobeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kiyo Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Kiyo Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Kiyo Beauty ranks #208 of 8,226 by estimated traffic. Its closest competitors on the same market are TJ Beauty, Shaba Cosmetics, Beautizone, Angel Hair & Beauty and Dennis Williams. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kiyo Beauty.