Brand page · Personal Care · Germany
Klar Seifen: 41.8k visits a month, 77 active Meta ads, Gravity score 677.
Klar Seifen — Klar Seifen is Germany's oldest soap manufacturer that produces handmade soaps and solid shampoos with plant-based ingredients. The company is based in Heidelberg and focuses on natural cosmetics. In September 2026 klarseifen.de drew an estimated 41.8k visits, up 36% on the month before. It ranks #177 of 3,138 Personal Care brands in Germany and holds a 3.6 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Klar Seifen is Germany's oldest soap manufacturer that produces handmade soaps and solid shampoos with plant-based ingredients. The company is based in Heidelberg and focuses on natural cosmetics.
01 · Traffic
How much traffic Klar Seifen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Klar Seifen drew an estimated 41.8k visits in September 2026, up 36% on the month before and up 55% over three months.
- Worldwide#198,288of 4.5m sites · Top 5%
- In Germany#8,870of 184k sites · Top 5%
- Personal Care, worldwide#10,111of 215,119 brands · Top 5%
- Personal Care, Germany#177of 3,138 brands · Top 10%
41.8k
estimated visits in September
1 mo ▲ +36.5%4 mo ▲ +55.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Klar Seifen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Klar Seifen holds 3.6 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 80% of customers give five stars and 10% one star. On Google, Klar Seifen scores 5.0 over 10 reviews.
Cosmetics Store Cosmetic Products Manufacturer Cosmetics Industry Beauty Product Supplier Toiletries Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Klar Seifen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Klar Seifen sells on Shopify, 90% of its catalogue in stock. The best seller is Aktivkohleseife 100g, Cosmos zertifiziert, palmölfrei, at €6.50, followed by festes Shampoo Lemongrass & Aloe Vera 100g (für fettiges Haar) and festes Shampoo Muskat & Vanille 100g (für normales Haar).
#1Aktivkohleseife 100g, Cosmos zertifiziert, palmölfreiKlar Seifen€6.50In stock
#2festes Shampoo Lemongrass & Aloe Vera 100g (für fettiges Haar)Klar Seifen€10.00In stock
#3festes Shampoo Muskat & Vanille 100g (für normales Haar)Klar Seifen€10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Klar Seifen in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 85% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$23.52
- Currency
- EUR
04 · Ads
What Klar Seifen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Klar Seifen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Weniger Schuppen. Weniger Juckreiz.Klar Seifen13 Oct 2026video
3 kaufen, 5 erhaltenKlar Seifen12 Oct 2026video
Weniger Schuppen. Weniger Juckreiz.Klar Seifen11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KLAR Seifen GmbHverified
Text ad20 Oct 2026Mathias Kraftverified
Text ad20 Oct 2026Mathias Kraftverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Klar Seifen.
The creators who tag @klarseifen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Klar Seifen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Klar Seifen among Personal Care brands in Germany. The closest is Seifenfreund, then Lovely Day, PonyHütchen, KORRES D-A-CH GmbH, KORRES, alva Naturkosmetik.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Seifenfreundseifenfreund.de | |||||||
| Lovely Daylovelyday.de | |||||||
| PonyHütchenponyhuetchen.com | |||||||
| KORRES D-A-CH GmbHde.korres.com | |||||||
| KORRESkorres.fr | |||||||
| alva Naturkosmetikalva.de |
07 · Company
The company behind Klar Seifen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Klar Seifen is a company based in Plankstadt, Germany, founded in 1840 according to LinkedIn. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Plankstadt
- Founded
- 1840, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- klarseifen.de · Shopify · EUR
- Catalogue
- 64 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Klar Seifen
What people ask Google about Klar Seifen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Klar Seifen legit or a scam?
According to Gravity by Benchr, Klar Seifen is a brand based in Plankstadt, Germany: it sells on a Shopify store, it employs 9 people on LinkedIn, it has 23,271 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Klar Seifen reviews: is it worth it?
Customers rate Klar Seifen 3.6 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 80% give five stars, 10% one star. On Google, Klar Seifen scores 5.0 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Klar Seifen sell?
Klar Seifen is Germany's oldest soap manufacturer that produces handmade soaps and solid shampoos with plant-based ingredients. The company is based in Heidelberg and focuses on natural cosmetics. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Klar Seifen cost?
Klar Seifen's best seller, Aktivkohleseife 100g, Cosmos zertifiziert, palmölfrei, sells €6.50 on klarseifen.de. 90% of the catalogue is in stock. Gravity does not track prices daily: check klarseifen.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Klar Seifen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Klar Seifen advertises on Facebook and Instagram and on Google, where its offers often run. Check klarseifen.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Klar Seifen?
Klar Seifen sells on its own website, klarseifen.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Klar Seifen?
Gravity by Benchr records a company based in Plankstadt, Germany, founded in 1840 according to LinkedIn, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Klar Seifen doing well?
Yes. Gravity by Benchr estimates about 41,800 visits to klarseifen.de in September 2026, up 36% in a month and up 55% over three months. Klar Seifen ranks #177 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Klar Seifen use?
Gravity by Benchr identifies klarseifen.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Klar Seifen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Klar Seifen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Klar Seifen ranks #177 of 3,138 by estimated traffic. Its closest competitors on the same market are Seifenfreund, Lovely Day, PonyHütchen, KORRES D-A-CH GmbH and KORRES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Klar Seifen.