Brand page · Outdoor Recreation
Klättermusen: 215K visits a month, 126 active Meta ads.
Klättermusen — Klättermusen AB is a Swedish company that manufactures refined mountaineering equipment and outdoor gear for enthusiasts. In September 2026 klattermusen.com drew an estimated 215K visits, down 6% on the month before. It ranks #1 of 462 Outdoor Recreation brands and holds a 2.1 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Klättermusen AB is a Swedish company that manufactures refined mountaineering equipment and outdoor gear for enthusiasts.
01 · Traffic
How much traffic Klättermusen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Klättermusen drew an estimated 215K visits in September 2026, down 6% on the month before and up 14% over three months.
- Worldwide#49,454of 4.5M sites · Top 5%
- In Sweden#387of 27.3K sites · Top 5%
- Outdoor Recreation, worldwide#678of 101,136 brands · Top 1%
- Outdoor Recreation, Sweden#1of 462 brands · Top 1%
215K
estimated visits in September
1 mo ▼ −5.6%4 mo ▲ +13.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Klättermusen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Klättermusen holds 2.1 out of 5 on Trustpilot over 30 reviews, 4 of them in the last twelve months: 33% of customers give five stars and 57% one star. That volume places Klättermusen in the top 50 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Klättermusen scores 4.6 over 10 reviews.
Outdoor Clothing and Equipment Shop Clothing Store Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Klättermusen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Klättermusen's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Klättermusen in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Klättermusen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Klättermusen runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since December 2024 (image, text, video).
6,000 SEKKlättermusen6 Oct 2026image
Lopt Hood JacketKlättermusen6 Oct 2026image
Gere 3.0Klättermusen6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Klättermusen Aktiebolagverified
Text ad20 Oct 2026Klättermusen Aktiebolagverified
Text ad20 Oct 2026Klättermusen Aktiebolagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Klättermusen.
The creators who tag @klattermusen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @klattermusen on Instagram, led by Elin Skyttedal | Adventurer (16.9K followers, 63.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElin Skyttedal | Adventurer@elinskyttedal · 🇸🇪 SE | Travel tourism exploration Creator | 16.9K | 63.9% | 8 | Tagged @klattermusen |
06 · Competitors according to Gravity
Who Klättermusen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Klättermusen among Outdoor Recreation brands. The closest is arcteryx.com, then Outdoor Research, Patagonia, Rab, Mountain Hardwear, Mountain Equipment.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| arcteryx.comarcteryx.com | |||||||
| Outdoor Researchoutdoorresearch.com | |||||||
| Patagoniapatagonia.com | |||||||
| Rabrab.equipment | |||||||
| Mountain Hardwearmountainhardwear.ca | |||||||
| Mountain Equipmentmountain-equipment.com |
07 · Company
The company behind Klättermusen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Klättermusen is an e-commerce brand, founded in 1975 according to LinkedIn, on a domain registered in November 2000. It employs about 146 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1975, per LinkedIn
- Domain registered
- 9 Nov 2000
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 146 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- klattermusen.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Klättermusen
What people ask Google about Klättermusen.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Klättermusen legit?
According to Gravity by Benchr, Klättermusen is a brand: its website has existed since November 2000, it employs 146 people on LinkedIn, it has 114,792 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Klättermusen reviews
Customers rate Klättermusen 2.1 out of 5 on Trustpilot over 30 reviews, 4 of them in the last twelve months: 33% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. On Google, Klättermusen scores 4.6 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Klättermusen sell?
Klättermusen AB is a Swedish company that manufactures refined mountaineering equipment and outdoor gear for enthusiasts. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Klättermusen discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Klättermusen advertises on Facebook and Instagram and on Google, where its offers often run. Check klattermusen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Klättermusen?
Gravity by Benchr records a company, founded in 1975 according to LinkedIn, on a domain registered in 2000, with 146 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Klättermusen doing well?
Yes. Gravity by Benchr estimates about 214,500 visits to klattermusen.com in September 2026, down 6% in a month and up 14% over three months. Klättermusen ranks #1 of 462 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Klättermusen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Klättermusen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Klättermusen ranks #1 of 462 by estimated traffic. Its closest competitors on the same market are arcteryx.com, Outdoor Research, Patagonia, Rab, Mountain Hardwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Klättermusen.