Brand page · Clothing
Rab: 947k visits a month, 370 active Meta ads.
Rab — Rab is a brand that produces high-performance outdoor clothing and equipment for mountain sports, climbing, and the great outdoors, specializing in down jackets, GORE-TEX gear, sleeping bags, and packs. In September 2026 rab.equipment drew an estimated 947k visits, up 14% on the month before. It ranks #43 of 19,668 Clothing brands and holds a 3.7 Trustpilot rating over 1,269 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rab is a brand that produces high-performance outdoor clothing and equipment for mountain sports, climbing, and the great outdoors, specializing in down jackets, GORE-TEX gear, sleeping bags, and packs.
01 · Traffic
How much traffic Rab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rab drew an estimated 947k visits in September 2026, up 14% on the month before and up 25% over three months.
- Worldwide#15,106of 4.5m sites · Top 1%
- In United Kingdom#596of 192k sites · Top 1%
- Clothing, worldwide#1,168of 459,295 brands · Top 1%
- Clothing, United Kingdom#43of 19,668 brands · Top 1%
947k
estimated visits in September
1 mo ▲ +14.3%4 mo ▲ +25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rab holds 3.7 out of 5 on Trustpilot over 1,269 reviews, 61 of them in the last twelve months: 87% of customers give five stars and 7% one star. That volume places Rab in the top 10% of the 270,321 Trustpilot pages in the Gravity index. On Google, Rab scores 4.9 over 112 reviews.
Outdoor Clothing and Equipment Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rab's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rab in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Rab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rab runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2024 (image, text, video).
Un manteau en duvet. Mille défis.Rab6 Oct 2026video
Un manteau en duvet. Mille défis.Rab6 Oct 2026image
Une chaleur fiable, un incontournable.Rab6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EQUIP OUTDOOR TECHNOLOGIES USA, LLCverified
Text ad20 Oct 2026Equip Outdoor Technologies UK LTDverified
Text ad20 Oct 2026Equip Outdoor Technologies UK LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rab.
The creators who tag @rab.equipment on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rab.equipment on Instagram, led by Rab Japan〈Official〉 (13.2k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRab Japan〈Official〉@rab.jp · 🇯🇵 JP | Travel tourism exploration Creator | 13.2k | 1.0% | 18 | Tagged @rab.equipment |
06 · Competitors according to Gravity
Who Rab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rab among Clothing brands. The closest is Montbell UK, then Mountain Equipment, arcteryx.com, Outdoor Research, Marmot, mountainhardwear.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Montbell UKmontbell.co.uk | |||||||
| Mountain Equipmentmountain-equipment.com | |||||||
| arcteryx.comarcteryx.com | |||||||
| Outdoor Researchoutdoorresearch.com | |||||||
| Marmotmarmot.com | |||||||
| mountainhardwear.commountainhardwear.com |
07 · Company
The company behind Rab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rab is an e-commerce brand, founded in 1981 according to LinkedIn, on a domain registered in February 2014. It employs about 547 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- 1981, per LinkedIn
- Domain registered
- 12 Feb 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 547 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rab.equipment · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rab
What people ask Google about Rab.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rab legit?
According to Gravity by Benchr, Rab is a brand: its website has existed since February 2014, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 547 people on LinkedIn, it has 291,495 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rab?
Customers rate Rab 3.7 out of 5 on Trustpilot over 1,269 reviews, 61 of them in the last twelve months: 87% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Rab scores 4.9 over 112 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rab known for?
Rab is a brand that produces high-performance outdoor clothing and equipment for mountain sports, climbing, and the great outdoors, specializing in down jackets, GORE-TEX gear, sleeping bags, and packs. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Rab have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rab advertises on Facebook and Instagram and on Google, where its offers often run. Check rab.equipment for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rab?
Rab sells on its own website, rab.equipment, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Rab?
Gravity by Benchr records a company, founded in 1981 according to LinkedIn, on a domain registered in 2014, with 547 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rab doing well?
Yes. Gravity by Benchr estimates about 947,300 visits to rab.equipment in September 2026, up 14% in a month and up 25% over three months. Rab ranks #43 of 19,668 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rab use?
Gravity by Benchr identifies rab.equipment as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records.
How much does Rab spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Rab ranks #43 of 19,668 by estimated traffic. Its closest competitors on the same market are Montbell UK, Mountain Equipment, arcteryx.com, Outdoor Research and Marmot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rab.