Brand page · Clothing Accessories · Canada
KLAY traffic, ads & competitors 83k visits a month, 212 active Meta ads, Gravity score 612.
KLAY — Klay The Label is a modest fashion brand that sells hijabs made from premium modal fabric, designed to be soft, lightweight, breathable, and fully opaque for hijabi women. In September 2026 klaythelabel.com drew an estimated 83k visits, up 10% on the month before. It ranks #457 of 34,142 Clothing Accessories brands in Canada and holds a 2.4 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Clothing Accessories brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Klay The Label is a modest fashion brand that sells hijabs made from premium modal fabric, designed to be soft, lightweight, breathable, and fully opaque for hijabi women.
01 · Traffic
KLAY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KLAY drew an estimated 83k visits in September 2026, up 10% on the month before and down 2% over three months.
- Worldwide#110,137of 4.5m sites · Top 5%
- In United States#35,960of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,331of 85,207 brands · Top 5%
- Clothing Accessories, United States#457of 34,142 brands · Top 5%
83k
estimated visits in September
1 mo ▲ +10.0%4 mo ▼ −2.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
KLAY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KLAY holds 2.4 out of 5 on Trustpilot over 26 reviews, 14 of them in the last twelve months: 23% of customers give five stars and 50% one star. That volume places KLAY in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Promotional Item Store Clothing Store Marketing Agency Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
KLAY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KLAY sells on Shopify, 97% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Zeytin Premium Modal and Rhassoul Premium Modal.
#1Shipping Protection by RouteKLAYUS$0.98–US$140.38In stock
#2Zeytin Premium ModalKLAYUS$19.00In stock
#3Rhassoul Premium ModalKLAYUS$19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KLAY in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 99% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$22.00
- Currency
- USD
04 · Ads
KLAY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KLAY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
the winter edit is here. ❄️Klay The Label6 Oct 2026image
the winter edit is here. ❄️Klay The Label6 Oct 2026image
Your shades. Your sizes. Your bundle.Klay The Label5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Prosper Media Incverified
Text ad20 Oct 2026Prosper Media Incverified
Text ad20 Oct 2026Prosper Media Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
KLAY influencers
The creators who tag @klaythelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @klaythelabel on Instagram, led by Hadeer Mohiey 🦌 (185k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHadeer Mohiey 🦌@hadeer_mohiey · 🇪🇬 EG | Fashion style luxury Creator | 185k | 1.7% | 4 | Tagged @klaythelabel |
06 · Competitors according to Gravity
KLAY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KLAY among Clothing Accessories brands in Canada. The closest is LIBAAZ THE LABEL, then The Hijab Company, AZELEFA, La Revelle, Basma Scarves, JAIDA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LIBAAZ THE LABELlibaazthelabel.ca | |||||||
| The Hijab Companythehijabcompany.pk | |||||||
| AZELEFAazelefa.com | |||||||
| La Revellelarevelle.com | |||||||
| Basma Scarvesbasmascarves.ca | |||||||
| JAIDAjaida.ca |
07 · Company
Who is behind KLAY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KLAY is a company based in Calgary, Canada, on a domain registered in December 2023.
- Entity country
- 🇨🇦 Canada · Calgary
- Domain registered
- 4 Dec 2023
- Own store
- klaythelabel.com · Shopify · USD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KLAY
What people ask Google about KLAY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KLAY a legit company?
According to Gravity by Benchr, KLAY is a brand based in Calgary, Canada: its website has existed since December 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 66,784 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
KLAY reviews: is it worth it?
Customers rate KLAY 2.4 out of 5 on Trustpilot over 26 reviews, 14 of them in the last twelve months: 23% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KLAY known for?
Klay The Label is a modest fashion brand that sells hijabs made from premium modal fabric, designed to be soft, lightweight, breathable, and fully opaque for hijabi women. Gravity by Benchr classifies it under Clothing Accessories, with Scarves & Shawls making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is KLAY expensive?
KLAY's best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on klaythelabel.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check klaythelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does KLAY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: KLAY advertises on Facebook and Instagram and on Google, where its offers often run. Check klaythelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy KLAY?
KLAY sells on its own website, klaythelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind KLAY?
Gravity by Benchr records a company based in Calgary, Canada, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KLAY doing well?
Not at the moment. Gravity by Benchr estimates about 83,000 visits to klaythelabel.com in September 2026, up 10% in a month and down 2% over three months. KLAY ranks #457 of 34,142 Clothing Accessories brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KLAY use?
Gravity by Benchr identifies klaythelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is KLAY's ad budget?
Gravity by Benchr does not publish a spend figure for KLAY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Canada?
Among Clothing Accessories brands in Canada in the Gravity by Benchr index, KLAY ranks #457 of 34,142 by estimated traffic. Its closest competitors on the same market are LIBAAZ THE LABEL, The Hijab Company, AZELEFA, La Revelle and Basma Scarves. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KLAY.