Brand page · Pet Supplies
Kleinmetall traffic, ads & competitors 147k visits a month, 5 active Meta ads.
Kleinmetall — Kleinmetall is a German company that specializes in dog accessories and safety products for vehicles, including dog transport boxes, dog guards, trunk liners, and safety belts. In September 2026 kleinmetall.de drew an estimated 147k visits, down 41% on the month before. It ranks #14 of 1,165 Pet Supplies brands and holds a 3.4 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Kleinmetall is a German company that specializes in dog accessories and safety products for vehicles, including dog transport boxes, dog guards, trunk liners, and safety belts.
01 · Traffic
Kleinmetall website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kleinmetall drew an estimated 147k visits in September 2026, down 41% on the month before and down 18% over three months.
- Worldwide#67,713of 4.5m sites · Top 5%
- In Germany#3,040of 184k sites · Top 5%
- Pet Supplies, worldwide#411of 52,845 brands · Top 1%
- Pet Supplies, Germany#14of 1,165 brands · Top 5%
147k
estimated visits in September
1 mo ▼ −40.6%4 mo ▼ −18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Kleinmetall reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kleinmetall holds 3.4 out of 5 on Trustpilot over 40 reviews, 14 of them in the last twelve months: 45% of customers give five stars and 28% one star. That volume places Kleinmetall in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Pet Supply Store Pet Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Kleinmetall best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kleinmetall's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kleinmetall in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Kleinmetall ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kleinmetall runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
🚗 Du liebst ein gepflegtes Auto?Kleinmetall16 Jun 2026image
🚗 Du liebst ein gepflegtes Auto?Kleinmetall12 Jun 2026image
🚗 Du liebst ein gepflegtes Auto?Kleinmetall1 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kleinmetall GmbHverified
Text ad21 Oct 2026Kleinmetall GmbHverified
Text ad21 Oct 2026Kleinmetall GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Kleinmetall influencers
The creators who tag @kleinmetall_gmbh on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Kleinmetall competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kleinmetall among Pet Supplies brands. The closest is CarParts-Expert, then Ruff Rover, Pettena, Impact Dog Crates, FUNNYFUZZY, Pelsbarn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CarParts-Expertcarparts-expert.com | |||||||
| Ruff Roverruffrover.com | |||||||
| Pettenapettena.jp | |||||||
| Impact Dog Cratesimpactdogcrates.com | |||||||
| FUNNYFUZZYfunnyfuzzy.com | |||||||
| Pelsbarnpelsbarn.de |
07 · Company
Who is behind Kleinmetall?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kleinmetall is an e-commerce brand.
- Own store
- kleinmetall.de
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kleinmetall
What people ask Google about Kleinmetall.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Kleinmetall reviews
Customers rate Kleinmetall 3.4 out of 5 on Trustpilot over 40 reviews, 14 of them in the last twelve months: 45% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kleinmetall?
Kleinmetall is a German company that specializes in dog accessories and safety products for vehicles, including dog transport boxes, dog guards, trunk liners, and safety belts. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Kleinmetall discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kleinmetall advertises on Facebook and Instagram and on Google, where its offers often run. Check kleinmetall.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Kleinmetall growing?
Not at the moment. Gravity by Benchr estimates about 147,300 visits to kleinmetall.de in September 2026, down 41% in a month and down 18% over three months. Kleinmetall ranks #14 of 1,165 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Kleinmetall's ad budget?
Gravity by Benchr does not publish a spend figure for Kleinmetall on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Kleinmetall ranks #14 of 1,165 by estimated traffic. Its closest competitors on the same market are CarParts-Expert, Ruff Rover, Pettena, Impact Dog Crates and FUNNYFUZZY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kleinmetall.