Brand page
kmart.co.nz: 5.5m visits a month, 32 active Meta ads.
kmart.co.nz — Kmart New Zealand is a discount retail store chain that sells affordable homewares, furniture, electronics, toys and kids clothing both online and in-store. In September 2026 kmart.co.nz drew an estimated 5.5m visits, down 9% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Kmart New Zealand is a discount retail store chain that sells affordable homewares, furniture, electronics, toys and kids clothing both online and in-store.
01 · Traffic
How much traffic kmart.co.nz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
kmart.co.nz drew an estimated 5.5m visits in September 2026, down 9% on the month before and down 7% over three months.
- Worldwide#3,328of 4.5m sites · Top 1%
- In New Zealand#6of 26.3k sites · Top 1%
- Category, worldwide—Data not available
- Category, New Zealand—Data not available
5.5m
estimated visits in September
1 mo ▼ −9.4%4 mo ▼ −7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about kmart.co.nz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
kmart.co.nz holds 1.9 out of 5 on Trustpilot over 43 reviews, 18 of them in the last twelve months: 19% of customers give five stars and 49% one star. That volume places kmart.co.nz in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Clothing Store Men's Clothing Store Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What kmart.co.nz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read kmart.co.nz's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places kmart.co.nz in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What kmart.co.nz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
kmart.co.nz runs Meta ads on Facebook, Instagram, Threads.
Home of HalloweenKmart New Zealand12 Oct 2026video
Home of HalloweenKmart New Zealand10 Oct 2026video
Nivea Soft Moisturising Cream 75ml-Vitamin E & Jojoba OilKmart New Zealand7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about kmart.co.nz.
The creators who tag @kmart.nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kmart.nz on Instagram, led by 𝔸𝕟𝕘𝕚𝕖 𝔽𝕣𝕖𝕕𝕒𝕥𝕠𝕧𝕚𝕔𝕙 💚 (13.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝔸𝕟𝕘𝕚𝕖 𝔽𝕣𝕖𝕕𝕒𝕥𝕠𝕧𝕚𝕔𝕙 💚@gurlinter_upted · 🇳🇿 NZ | Fashion style luxury Creator | 13.3k | 0.2% | 5 | Tagged @kmart.nz |
06 · Competitors according to Gravity
Who kmart.co.nz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for kmart.co.nz. The closest is Target Australia, then Coppel, Grisino, mooresclothing.ca, Montreal Moda e Casa, Dressup Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Target Australiatarget.com.au | |||||||
| Coppelcoppel.com.ar | |||||||
| Grisinogrisino.com | |||||||
| mooresclothing.camooresclothing.ca | |||||||
| Montreal Moda e Casamontrealmodaecasa.com.br | |||||||
| Dressup Groupdressup.ge |
07 · Company
The company behind kmart.co.nz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
kmart.co.nz is an e-commerce brand, on a domain registered in October 2002.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 8 Oct 2002
- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kmart.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about kmart.co.nz
What people ask Google about kmart.co.nz.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is kmart.co.nz a legit company?
According to Gravity by Benchr, kmart.co.nz is a brand: its website has existed since October 2002, it has 99,981 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
kmart.co.nz reviews
Customers rate kmart.co.nz 1.9 out of 5 on Trustpilot over 43 reviews, 18 of them in the last twelve months: 19% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is kmart.co.nz known for?
Kmart New Zealand is a discount retail store chain that sells affordable homewares, furniture, electronics, toys and kids clothing both online and in-store. Source: Gravity by Benchr product classification.
Does kmart.co.nz have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: kmart.co.nz advertises on Facebook and Instagram, where its offers often run. Check kmart.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind kmart.co.nz?
Gravity by Benchr records a company, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is kmart.co.nz doing well?
Not at the moment. Gravity by Benchr estimates about 5,527,100 visits to kmart.co.nz in September 2026, down 9% in a month and down 7% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is kmart.co.nz's ad budget?
Gravity by Benchr does not publish a spend figure for kmart.co.nz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with kmart.co.nz.