Brand page · Clothing
Knickerbox: 109k visits a month, 14 active Meta ads.
Knickerbox — Knickerbox is a retail company that sells fashion-focused lingerie and underwear for women. In September 2026 knickerbox.com drew an estimated 109k visits, up 1% on the month before. It ranks #484 of 19,668 Clothing brands and holds a 3.9 Trustpilot rating over 114 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Knickerbox is a retail company that sells fashion-focused lingerie and underwear for women.
01 · Traffic
How much traffic Knickerbox gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Knickerbox drew an estimated 109k visits in September 2026, up 1% on the month before and up 5% over three months.
- Worldwide#87,311of 4.5m sites · Top 5%
- In United Kingdom#4,501of 192k sites · Top 5%
- Clothing, worldwide#8,288of 459,295 brands · Top 5%
- Clothing, United Kingdom#484of 19,668 brands · Top 5%
109k
estimated visits in September
1 mo ▲ +1.2%4 mo ▲ +5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Knickerbox.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Knickerbox holds 3.9 out of 5 on Trustpilot over 114 reviews, 66 of them in the last twelve months: 65% of customers give five stars and 26% one star. That volume places Knickerbox in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Lingerie Store Underwear Store Lingerie Wholesaler Lingerie Manufacturer Maternity Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Knickerbox sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Knickerbox's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Knickerbox in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Knickerbox is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Knickerbox runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
Autumn State of Mind 🤎 Shop all looks by heading to the link in our bio. #autumnfashion🍁 #autumnfashion #loungesetsKnickerbox Collective14 Oct 2026video
Shop Knickerbox Lingerie Today 🛍️Knickerbox Collective14 Oct 2026video
Official Knickerbox OnlineStore | Shop Now | KnickerboxKnickerbox Collective14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ANN SUMMERS LTD.verified
Text ad20 Oct 2026ANN SUMMERS LTD.verified
Text ad20 Oct 2026ANN SUMMERS LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Knickerbox.
The creators who tag @knickerboxcollective on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @knickerboxcollective on Instagram, led by Wild Lovers (12.1k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWild Lovers@wildloverslondon · 🇬🇧 GB | Fashion style luxury Creator | 12.1k | — | 5 | Tagged @knickerboxcollective |
06 · Competitors according to Gravity
Who Knickerbox competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Knickerbox among Clothing brands. The closest is Mona OK, then Quatro Estações, The Tight Spot, Butik Lorenzo, nk.com.br, UK Tights.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mona OKmonaok.com | |||||||
| Quatro Estaçõesquatroestacoes.com.br | |||||||
| The Tight Spotthetightspot.com | |||||||
| Butik Lorenzobutiklorenzo.pl | |||||||
| nk.com.brnk.com.br | |||||||
| UK Tightsuktights.com |
07 · Company
The company behind Knickerbox.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Knickerbox is an e-commerce brand, on a domain registered in August 1998. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 21 Aug 1998
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- knickerbox.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Knickerbox
What people ask Google about Knickerbox.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Knickerbox legit?
According to Gravity by Benchr, Knickerbox is a brand: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it employs 50 people on LinkedIn, it has 17,931 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Knickerbox?
Customers rate Knickerbox 3.9 out of 5 on Trustpilot over 114 reviews, 66 of them in the last twelve months: 65% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Knickerbox sell?
Knickerbox is a retail company that sells fashion-focused lingerie and underwear for women. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Knickerbox promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Knickerbox advertises on Facebook and Instagram and on Google, where its offers often run. Check knickerbox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Knickerbox?
Gravity by Benchr records a company, whose domain was registered in 1998, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Knickerbox growing?
Yes. Gravity by Benchr estimates about 108,700 visits to knickerbox.com in September 2026, up 1% in a month and up 5% over three months. Knickerbox ranks #484 of 19,668 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Knickerbox spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Knickerbox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Knickerbox ranks #484 of 19,668 by estimated traffic. Its closest competitors on the same market are Mona OK, Quatro Estações, The Tight Spot, Butik Lorenzo and nk.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Knickerbox.