Brand page · Hobbies & Creative Arts
Knit Picks: 816K visits a month, 41 active Meta ads.
Knit Picks — Knit Picks is a company that sells quality yarns, needles, and knitting supplies for various knitting projects. In September 2026 knitpicks.com drew an estimated 816K visits, up 14% on the month before. It ranks #19 of 32,083 Hobbies & Creative Arts brands and holds a 3.0 Trustpilot rating over 3,380 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Knit Picks is a company that sells quality yarns, needles, and knitting supplies for various knitting projects.
01 · Traffic
How much traffic Knit Picks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Knit Picks drew an estimated 816K visits in September 2026, up 14% on the month before and up 23% over three months.
- Worldwide#16,980of 4.5M sites · Top 1%
- In United States#5,604of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#144of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#19of 32,083 brands · Top 1%
816K
estimated visits in September
1 mo ▲ +13.6%4 mo ▲ +22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Knit Picks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Knit Picks holds 3.0 out of 5 on Trustpilot over 3,380 reviews, 9 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Knit Picks in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Craft Store Handicraft Yarn Store Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Knit Picks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Knit Picks's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Knit Picks in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Knit Picks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Knit Picks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Knit a pair of socks with this free pattern!Knit Picks14 Oct 2026image
Everyone is ditching their phones for knitting.Knit Picks14 Oct 2026video
Everyone is ditching their phones for knitting.Knit Picks14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Crafts Group LLCverified
Text ad21 Oct 2026Crafts Group LLCverified
Text ad21 Oct 2026Crafts Group LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Knit Picks.
The creators who tag @knit_picks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @knit_picks on Instagram, led by Knit & Crochet & Life (101K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKnit & Crochet & Life@thegracefultangle · 🇺🇸 US | Fashion style luxury Creator | 101K | 0.0% | 9 | Tagged @knit_picks |
06 · Competitors according to Gravity
Who Knit Picks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Knit Picks among Hobbies & Creative Arts brands. The closest is weareknitters.be, then Hobbii, Wool Warehouse, artyarn.co.uk, FILATI, Woolarium.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| weareknitters.beweareknitters.be | |||||||
| Hobbiihobbii.nl | |||||||
| Wool Warehousewoolwarehouse.co.uk | |||||||
| artyarn.co.ukartyarn.co.uk | |||||||
| FILATIfilati.cc | |||||||
| Woolariumwoolarium.com |
07 · Company
The company behind Knit Picks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Knit Picks is an e-commerce brand, on a domain registered in April 1999. It employs about 4 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 7 Apr 1999
- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- knitpicks.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Knit Picks
What people ask Google about Knit Picks.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Knit Picks legit?
According to Gravity by Benchr, Knit Picks is a brand: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it employs 4 people on LinkedIn, it has 322,468 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Knit Picks reviews
Customers rate Knit Picks 3.0 out of 5 on Trustpilot over 3,380 reviews, 9 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Knit Picks sell?
Knit Picks is a company that sells quality yarns, needles, and knitting supplies for various knitting projects. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Is there a Knit Picks discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Knit Picks advertises on Facebook and Instagram and on Google, where its offers often run. Check knitpicks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Knit Picks?
Gravity by Benchr records a company, whose domain was registered in 1999, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Knit Picks growing?
Yes. Gravity by Benchr estimates about 816,000 visits to knitpicks.com in September 2026, up 14% in a month and up 23% over three months. Knit Picks ranks #19 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Knit Picks' ad budget?
Gravity by Benchr does not publish a spend figure for Knit Picks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Knit Picks ranks #19 of 32,083 by estimated traffic. Its closest competitors on the same market are weareknitters.be, Hobbii, Wool Warehouse, artyarn.co.uk, FILATI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Knit Picks.