Brand page · Outdoor Recreation · Australia
Knog: 140K visits a month, 79 active Meta ads, Gravity score 639.
Knog — Knog is a design brand creating accessories for cycling, running and the outdoors with urban-flavoured tech products. In September 2026 knog.com drew an estimated 140K visits, up 7% on the month before. It ranks #214 of 14,873 Outdoor Recreation brands in Australia and holds a 3.7 Trustpilot rating over 310 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Outdoor Recreation brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Knog is a design brand creating accessories for cycling, running and the outdoors with urban-flavoured tech products.
01 · Traffic
How much traffic Knog gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Knog drew an estimated 140K visits in September 2026, up 7% on the month before and down 14% over three months.
- Worldwide#70,737of 4.5M sites · Top 5%
- In United States#23,301of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,113of 101,136 brands · Top 5%
- Outdoor Recreation, United States#214of 14,873 brands · Top 5%
140K
estimated visits in September
1 mo ▲ +6.9%4 mo ▼ −13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Knog.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Knog holds 3.7 out of 5 on Trustpilot over 310 reviews, 24 of them in the last twelve months: 82% of customers give five stars and 9% one star. That volume places Knog in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Adventure Sports Camping Store Electronics Company Road Cycling Hunting and Fishing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Knog sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Knog sells on Shopify, 58% of its catalogue in stock. The best seller is Oi Classic Bike Bell, at A$29.99, followed by Oi Luxe Bike Bell and Scout Bike Alarm & Finder.
#1Oi Classic Bike BellKnogA$29.99In stock
#2Oi Luxe Bike BellKnogA$59.99In stock
#3Scout Bike Alarm & FinderKnogA$94.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Knog in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 93% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$83.68
- Currency
- AUD
04 · Ads
What Knog is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Knog runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
ALL-NEW COBBER REFLEXknog1 Oct 2026image
ALL-NEW COBBER RELFEXknog1 Oct 2026image
SHOP BLINDER R-150knog1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Knog PTY LTDverified
Text ad20 Oct 2026KNOG PTY. LTD.verified
Text ad20 Oct 2026KNOG PTY. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Knog.
The creators who tag @knog on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @knog on Instagram, led by THE BIKEPACK (72.1K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTHE BIKEPACK@thebikepack · 🇳🇱 NL | Fitness sport bodybuilding Creator | 72.1K | 0.1% | 8 | Tagged @knog |
06 · Competitors according to Gravity
Who Knog competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Knog among Outdoor Recreation brands in Australia. The closest is UNIT 1, then bikesportadventure.com, Lezyne, cateye.com, Topeak, GENTOS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| UNIT 1unit1gear.com | |||||||
| bikesportadventure.combikesportadventure.com | |||||||
| Lezynelezyne.com | |||||||
| cateye.comcateye.com | |||||||
| Topeaktopeak.com | |||||||
| GENTOSgentos.jp |
07 · Company
The company behind Knog.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Knog is a company based in Cremorne, Australia, founded in 2003 according to LinkedIn, on a domain registered in March 2003. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Cremorne
- Founded
- 2003, per LinkedIn
- Domain registered
- 27 Mar 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- knog.com · Shopify · AUD
- Catalogue
- 83 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Knog
What people ask Google about Knog.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Knog legit?
According to Gravity by Benchr, Knog is a brand based in Cremorne, Australia: its website has existed since March 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 69,964 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Knog?
Customers rate Knog 3.7 out of 5 on Trustpilot over 310 reviews, 24 of them in the last twelve months: 82% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Knog sell?
Knog is a design brand creating accessories for cycling, running and the outdoors with urban-flavoured tech products. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Knog prices: how much is it?
Knog's best seller, Oi Classic Bike Bell, sells A$29.99 on knog.com. 58% of the catalogue is in stock. Gravity does not track prices daily: check knog.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Knog have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Knog advertises on Facebook and Instagram and on Google, where its offers often run. Check knog.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Knog?
Knog sells on its own website, knog.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Knog?
Gravity by Benchr records a company based in Cremorne, Australia, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Knog growing?
Not at the moment. Gravity by Benchr estimates about 139,900 visits to knog.com in September 2026, up 7% in a month and down 14% over three months. Knog ranks #214 of 14,873 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Knog use?
Gravity by Benchr identifies knog.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Knog spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Knog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Knog ranks #214 of 14,873 by estimated traffic. Its closest competitors on the same market are UNIT 1, bikesportadventure.com, Lezyne, cateye.com, Topeak. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Knog.