Brand page · Outdoor Recreation · United States
UNIT 1: 122K visits a month, 298 active Meta ads, Gravity score 621.
UNIT 1 — Explore smart helmets and bike lights made for bikes, e-bikes, and beyond. Improve your safety, visibility, and ride worry-free with UNIT 1. In September 2026 unit1gear.com drew an estimated 122K visits, up 10% on the month before. It ranks #261 of 14,873 Outdoor Recreation brands in United States and holds a 4.7 Trustpilot rating over 288 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Explore smart helmets and bike lights made for bikes, e-bikes, and beyond. Improve your safety, visibility, and ride worry-free with UNIT 1.
01 · Traffic
How much traffic UNIT 1 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UNIT 1 drew an estimated 122K visits in September 2026, up 10% on the month before and up 31% over three months.
- Worldwide#79,245of 4.5M sites · Top 5%
- In United States#26,099of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,319of 101,136 brands · Top 5%
- Outdoor Recreation, United States#261of 14,873 brands · Top 5%
122K
estimated visits in September
1 mo ▲ +10.0%4 mo ▲ +30.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UNIT 1.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UNIT 1 holds 4.7 out of 5 on Trustpilot over 288 reviews, 147 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places UNIT 1 in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Bicycle Club Outdoor Sports Store Bike Accessories Store Road Cycling Cycling Park
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UNIT 1 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UNIT 1 sells on Shopify, 88% of its catalogue in stock. The best seller is UNIT 1 Remote, at US$39.90, followed by FARO Mips and AURA Mips.
#1UNIT 1 RemoteUNIT 1US$39.90In stock
#2FARO MipsUNIT 1US$229.90In stock
#3AURA MipsUNIT 1US$259.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UNIT 1 in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 88% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$112.40
- Currency
- USD
04 · Ads
What UNIT 1 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UNIT 1 runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
The full commute, 25% offUNIT 17 Oct 2026image
The full commute, 25% offUNIT 17 Oct 2026image
The full commute, 25% offUNIT 17 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Unit 1 Gear, Inc.verified
Image ad20 Oct 2026Unit 1 Gear, Inc.verified
Text ad20 Oct 2026Unit 1 Gear, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UNIT 1.
The creators who tag @unit1gear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @unit1gear on Instagram, led by Splay Shoes (70.2K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSplay Shoes@splayathletics · 🇺🇸 US | Fashion style luxury Creator | 70.2K | 0.2% | 3 | Tagged @unit1gear |
06 · Competitors according to Gravity
Who UNIT 1 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UNIT 1 among Outdoor Recreation brands in United States. The closest is cateye.com, then Knog, Lezyne, iGPSPORT, SIGMA, MET Helmets.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cateye.comcateye.com | |||||||
| Knogknog.com | |||||||
| Lezynelezyne.com | |||||||
| iGPSPORTigpsport.com | |||||||
| SIGMAsigma.bike | |||||||
| MET Helmetsmet-helmets.com |
07 · Company
The company behind UNIT 1.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UNIT 1 is a company based in Miami, United States, founded in 2017 according to LinkedIn, on a domain registered in September 2016. It employs about 43 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Miami
- Founded
- 2017, per LinkedIn
- Domain registered
- 15 Sept 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43 on LinkedIn · 11-50
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- unit1gear.com · Shopify · USD
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UNIT 1
What people ask Google about UNIT 1.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UNIT 1 legit or a scam?
According to Gravity by Benchr, UNIT 1 is a brand based in Miami, United States: its website has existed since September 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 42,467 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
UNIT 1 reviews: is it worth it?
Customers rate UNIT 1 4.7 out of 5 on Trustpilot over 288 reviews, 147 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is UNIT 1 known for?
Explore smart helmets and bike lights made for bikes, e-bikes, and beyond. Improve your safety, visibility, and ride worry-free with UNIT 1. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
UNIT 1 prices: how much is it?
UNIT 1's best seller, UNIT 1 Remote, sells US$39.90 on unit1gear.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check unit1gear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a UNIT 1 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UNIT 1 advertises on Facebook and Instagram and on Google, where its offers often run. Check unit1gear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy UNIT 1?
UNIT 1 sells on its own website, unit1gear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns UNIT 1?
Gravity by Benchr records a company based in Miami, United States, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 43 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UNIT 1 doing well?
Yes. Gravity by Benchr estimates about 122,100 visits to unit1gear.com in September 2026, up 10% in a month and up 31% over three months. UNIT 1 ranks #261 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UNIT 1 use?
Gravity by Benchr identifies unit1gear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UNIT 1's ad budget?
Gravity by Benchr does not publish a spend figure for UNIT 1 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, UNIT 1 ranks #261 of 14,873 by estimated traffic. Its closest competitors on the same market are cateye.com, Knog, Lezyne, iGPSPORT, SIGMA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UNIT 1.