Brand page · Food Items
Krispy Kreme: 2.3m visits a month, 72 active Meta ads.
Krispy Kreme — Krispy Kreme is a sweet treat brand known for its iconic Original Glazed doughnut, operating through fresh doughnut shops, retail partnerships, and digital business in over 40 countries. In September 2026 krispykreme.com drew an estimated 2.3m visits, down 31% on the month before. It ranks #11 of 20,419 Food Items brands and holds a 2.4 Trustpilot rating over 54 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Krispy Kreme is a sweet treat brand known for its iconic Original Glazed doughnut, operating through fresh doughnut shops, retail partnerships, and digital business in over 40 countries.
01 · Traffic
How much traffic Krispy Kreme gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Krispy Kreme drew an estimated 2.3m visits in September 2026, down 31% on the month before and up 5% over three months.
- Worldwide#7,306of 4.5m sites · Top 1%
- In United States#2,469of 1.2m sites · Top 1%
- Food Items, worldwide#168of 260,714 brands · Top 1%
- Food Items, United States#11of 20,419 brands · Top 1%
2.3m
estimated visits in September
1 mo ▼ −31.2%4 mo ▲ +5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Krispy Kreme.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Krispy Kreme holds 2.4 out of 5 on Trustpilot over 54 reviews, 21 of them in the last twelve months: 24% of customers give five stars and 57% one star. That volume places Krispy Kreme in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Coffee Store Donut Shop Bakery Coffee Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Krispy Kreme sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Krispy Kreme's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Krispy Kreme in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Krispy Kreme is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Krispy Kreme runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2026 (image, text, video).
$13 Looney Tunes™ Lab DozenKrispy Kreme Doughnuts12 Oct 2026image
$13 Looney Tunes™ Lab DozenKrispy Kreme Doughnuts12 Oct 2026image
$13 Looney Tunes™ Lab DozenKrispy Kreme Doughnuts12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026KRISPY KREME DOUGHNUT CORPORATIONverified
Text ad21 Oct 2026KRISPY KREME DOUGHNUT CORPORATIONverified
Text ad21 Oct 2026KRISPY KREME DOUGHNUT CORPORATIONverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Krispy Kreme.
The creators who tag @krispykreme on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @krispykreme on Instagram, led by Jasmin Adams (14.7k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJasmin Adams@jasmin.adams.3954 · 🇺🇸 US | Fashion style luxury Creator | 14.7k | 0.6% | 3 | Tagged @krispykreme |
06 · Competitors according to Gravity
Who Krispy Kreme competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Krispy Kreme among Food Items brands. The closest is dunkindonuts.co.kr, then Duck Donuts, Shipley Do-Nuts, Voodoo Doughnut, jcodelivery.com, Tim Hortons.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dunkindonuts.co.krdunkindonuts.co.kr | |||||||
| Duck Donutsduckdonuts.com | |||||||
| Shipley Do-Nutsshipleydonuts.com | |||||||
| Voodoo Doughnutvoodoodoughnut.com | |||||||
| jcodelivery.comjcodelivery.com | |||||||
| Tim Hortonstimhortons.ca |
07 · Company
The company behind Krispy Kreme.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Krispy Kreme is an e-commerce brand, founded in 1937 according to LinkedIn, on a domain registered in October 1998. It employs about 10,986 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1937, per LinkedIn
- Domain registered
- 26 Oct 1998
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 10,986 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- krispykreme.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Krispy Kreme
What people ask Google about Krispy Kreme.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Krispy Kreme legit or a scam?
According to Gravity by Benchr, Krispy Kreme is a brand: its website has existed since October 1998, it employs 10,986 people on LinkedIn, it has 2,089,002 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Krispy Kreme reviews
Customers rate Krispy Kreme 2.4 out of 5 on Trustpilot over 54 reviews, 21 of them in the last twelve months: 24% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Krispy Kreme sell?
Krispy Kreme is a sweet treat brand known for its iconic Original Glazed doughnut, operating through fresh doughnut shops, retail partnerships, and digital business in over 40 countries. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Krispy Kreme promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Krispy Kreme advertises on Facebook and Instagram and on Google, where its offers often run. Check krispykreme.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Krispy Kreme?
Gravity by Benchr records a company, founded in 1937 according to LinkedIn, on a domain registered in 1998, with 10,986 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Krispy Kreme growing?
Yes. Gravity by Benchr estimates about 2,335,800 visits to krispykreme.com in September 2026, down 31% in a month and up 5% over three months. Krispy Kreme ranks #11 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Krispy Kreme's ad budget?
Gravity by Benchr does not publish a spend figure for Krispy Kreme on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Krispy Kreme ranks #11 of 20,419 by estimated traffic. Its closest competitors on the same market are dunkindonuts.co.kr, Duck Donuts, Shipley Do-Nuts, Voodoo Doughnut and jcodelivery.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Krispy Kreme.