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  5. Kroppsbutiken

Brand page · Personal Care · Sweden

Kroppsbutiken Top 5% worldwide Top 10% in Sweden Top 5% in Personal Care Top 5% in Personal Care in Sweden
kroppsbutiken.se·🇸🇪 Helsingborg, Sweden· Shopify

Kroppsbutiken traffic, ads & competitors 45.1k visits a month, 114 active Meta ads, Gravity score 677.

Kroppsbutiken — Kroppsbutiken is a Swedish online store specializing in health and wellness products for body care, including supports, braces, compression garments, massage equipment, and various health accessories. In September 2026 kroppsbutiken.se drew an estimated 45.1k visits, down 5% on the month before. It ranks #40 of 830 Personal Care brands in Sweden and holds a 3.6 Trustpilot rating over 425 reviews.

kroppsbutiken.se@kroppsbutiken 2.9kFacebookTrustpilot 3.6Meta Ad Library 114

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
45.1k
−5% vs. August 2026
Instagram followers
2.9k
60 posts · @kroppsbutiken
Trustpilot
3.6
425 reviews · 187 in 12 months
Meta ads
114
active · on Google since 2025
Products
82%
in stock · 129 collections
Rank in Sweden
#40
of 830 in Personal Care
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

677/ 1000 · 8 of 10 indicators rated
Brand Power613
Momentum752
Performance665

Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Kroppsbutiken is a Swedish online store specializing in health and wellness products for body care, including supports, braces, compression garments, massage equipment, and various health accessories.

01 · Traffic

Kroppsbutiken website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Kroppsbutiken drew an estimated 45.1k visits in September 2026, down 5% on the month before and up 185% over three months.

  • Worldwide#185,589of 4.5m sites · Top 5%
  • In Sweden#1,398of 27.3k sites · Top 10%
  • Personal Care, worldwide#9,457of 215,119 brands · Top 5%
  • Personal Care, Sweden#40of 830 brands · Top 5%
Monthly visitssource Sept 2026

45.1k

estimated visits in September

1 mo ▼ −4.5%4 mo ▲ +184.8%

The monthly curve, 24 months of history and the category comparison.

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02 · Reviews

Kroppsbutiken reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Kroppsbutiken holds 3.6 out of 5 on Trustpilot over 425 reviews, 187 of them in the last twelve months: 48% of customers give five stars and 38% one star. That volume places Kroppsbutiken in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.6TrustScore · 425 reviews · 187 in 12 months
Top 20% review volume
5 ★48%
4 ★9%
3 ★2%
2 ★2%
1 ★38%

Health and Beauty Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Kroppsbutiken best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Kroppsbutiken sells on Shopify, 82% of its catalogue in stock. The best seller is Varmfodrade innetofflor, at SEK 249.00, followed by Kompressionsstrumpor 20–30 mmHg and Knäskydd med elastiskt stöd.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Foot Care20%
Supports & Braces18%
Massage & Relaxation7%
Shaving & Grooming5%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care40%
Health Care24%
Shoes13%
Clothing9%
Shoe Accessories5%

The dominant category places Kroppsbutiken in its comparison group.

Prices and ratingsstore data
Average rating
4.31 / 5
Rated products
73% of the catalogue
In stock
82%
Upper price quartile
US$29.88
Currency
SEK

05 · Influencers

Kroppsbutiken influencers

The creators who tag @kroppsbutiken on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @kroppsbutiken · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Kroppsbutiken competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Kroppsbutiken among Personal Care brands in Sweden. The closest is Vartalokauppa, then Kroppsbutiken, kroppsbutikken.no, Ortopedbutiken, Ortopedbutiken, Ortopedbutiken.

CompetitorsPersonal Care · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Vartalokauppavartalokauppa.fi
Kroppsbutikenkropsbutikken.dk
kroppsbutikken.nokroppsbutikken.no
Ortopedbutikenortopedbutiken.se
Ortopedbutikenortopaedbutikken.dk
Ortopedbutikenortopedbutikken.no
Competitors Gravity finds for Kroppsbutiken. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Kroppsbutiken with Vartalokauppa

07 · Company

Who is behind Kroppsbutiken?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Kroppsbutiken is a company based in Helsingborg, Sweden.

Legal entityGravity index, Nov 2026
Entity country
🇸🇪 Sweden · Helsingborg
DistributionGravity index, Nov 2026
Own store
kroppsbutiken.se · Shopify · SEK
Catalogue
129 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Kroppsbutiken

What people ask Google about Kroppsbutiken.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Kroppsbutiken legit?

According to Gravity by Benchr, Kroppsbutiken is a brand based in Helsingborg, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 2,935 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Kroppsbutiken?

Customers rate Kroppsbutiken 3.6 out of 5 on Trustpilot over 425 reviews, 187 of them in the last twelve months: 48% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Kroppsbutiken?

Kroppsbutiken is a Swedish online store specializing in health and wellness products for body care, including supports, braces, compression garments, massage equipment, and various health accessories. Gravity by Benchr classifies it under Personal Care, with Foot Care making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Kroppsbutiken prices: how much is it?

Kroppsbutiken's best seller, Varmfodrade innetofflor, sells SEK 249.00 on kroppsbutiken.se. 82% of the catalogue is in stock. Gravity does not track prices daily: check kroppsbutiken.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Kroppsbutiken discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Kroppsbutiken advertises on Facebook and Instagram and on Google, where its offers often run. Check kroppsbutiken.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Kroppsbutiken?

Kroppsbutiken sells on its own website, kroppsbutiken.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Kroppsbutiken growing?

Yes. Gravity by Benchr estimates about 45,100 visits to kroppsbutiken.se in September 2026, down 5% in a month and up 185% over three months. Kroppsbutiken ranks #40 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Kroppsbutiken use?

Gravity by Benchr identifies kroppsbutiken.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Kroppsbutiken spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Kroppsbutiken on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Sweden?

Among Personal Care brands in Sweden in the Gravity by Benchr index, Kroppsbutiken ranks #40 of 830 by estimated traffic. Its closest competitors on the same market are Vartalokauppa, Kroppsbutiken, kroppsbutikken.no, Ortopedbutiken and Ortopedbutiken. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kroppsbutiken.